Guiding Your Customer’s Journey: How To Create Content For Awareness, Consideration, Conversion and Delight Stages
Your customers don’t just buy from you.
You have to earn that sale. Dah, right? Of course!
But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate.
In today’s digital age, both B2B clients and B2C customers are actively hunting for content to research solutions to their needs at every stage of their buying journey. That’s where you can create “content checkpoints” that fulfil their information needs at each to get them to the next stage.
Here’s a breakdown of this journey and what you need to do at each point to finally earn the sale.
We are all consumers.
The world is filled with people buying products and acquiring services here, there and everywhere.
But no one just buys the first thing they see, right? No! A complex and personal process of decision making unfolds as they are presented with different options to choose from.
Breaking down the code to fully understand this process is a marketer’s mission! However, just like handing over the most challenging mathematical problem to a mathematician, it’s both a challenge and a pleasure for marketers to decipher how consumers behave.
Here's how to keep up with Consumer Behaviour And Customer Trends.
Is the customer always right? That really is the question!
Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them.
But in today's digitally surging and rapidly changing environment, does your customer even know what they want?
Connecting with your customer can be quite challenging.
They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you.
You do this by addressing their core pain points.
However, it’s not just as simple as that.
Here’s how to correctly address your customers’ pain points with copywriting and content marketing.
Do you truly know your customer?
Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well.
The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible.
One of the best approaches is to ask them directly - but how do you get the right information from them?
Here are my 8 tips for helping your business gain the most insight from your customers
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.