Content marketing is a popular marketing strategy for all kinds of businesses across different industries today.
It’s no surprise - quality content sparks engagement, delivers value and connects well with an audience.
However, while many businesses think content marketing is easy, not all brands achieve great results from it.
That’s because content marketing is not as simple as it seems.
So, to make sure you’re on the right track with your content marketing, here are a few common pitfalls you must avoid.
People today use search engines like Google, Bing and Safari so often that we can’t imagine the internet without them. They’re doing billions of searches every week across the globe, hunting pages for unique terms, phrases and questions.
The search results that come back are where most traffic gets funnelled into (especially on the first page!).
What does this mean for businesses, then?
It means your brand is sitting amongst fierce competition, all scrambling to become relevant.
So, how do you get search engines to pick you over others?
Your brand is one of your business’ most valuable assets.
That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity.
A brand identity is much more than just aesthetics like colours, prints and typography - it is how your brand defines itself.
Here’s how to build a brand identity using copywriting.
Competition is fierce today.
Business Owners and Managers like you are looking to digital marketing initiatives like social media, influencer advertising, interactive content and even Artificial Intelligence (AI) to connect with your audience.
However, you shouldn’t overlook and underestimate one of the oldest yet effective marketing tools that exist – email.
With over 3.9 billion daily email users in the world, email marketing (or Electronic Direct Mail - EDM) still offers results, can make a good impression and build lasting relationships with customers. In fact, marketers who utilise segmented email marketing campaigns enjoy an increase in revenue as much as 760%.
Do you want to achieve the same success from email marketing? We know the secret! Here’s how.
Do you want to drive your business forward?
Let’s be honest: marketing strategies make the most impact today when it comes to brand growth and public-facing progress.
Those inspiring brands we notice and follow? Their success comes from smart, innovative marketing.
With an active marketing approach, you can make a big impact using advertising, educate through content, develop new solutions and build stronger relationships with your customers.
So, how do you create effective marketing strategies?
A common challenge all businesses face is crafting the perfect marketing messages.
This is because it seems easy but can be deceptively difficult. You need to explain how you provide a relevant and valuable solution to a customer’s problem without boring or confusing them, while aligning with your overall marketing strategy and brand positioning.
Hard, isn’t it? It’s no wonder why brands struggle to promote their products and services with a compelling marketing message.
To help you create ideal marketing messages, here is a list of mistakes to avoid.
Using search engines has become a staple of our time.
Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems.
But search engines have started to evolve passed just typed queries and into voice search.
How does your business adapt to this? Voice search optimised content. Here's how.
Is the customer always right? That really is the question!
Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them.
But in today's digitally surging and rapidly changing environment, does your customer even know what they want?
Your customers can now easily access information in just a few clicks.
The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour.
To capture your target audience’s attention, you need to cut through the clutter of overload and provide relevant value that will separate your business from everybody else.
Inbound content marketing is an effective strategy that can help you make a powerful impression by delivering them content at the right time and in ways they want.
When done correctly, optimising inbound marketing can present great opportunities to engage your audience and earn their trust.
Here is everything you need to know about inbound marketing and its importance in your business quest towards success.
What should people do after they’ve read, watched or listened to your content?
Are you providing them direction?
A “Call to Action”, or CTA, is the powerful (and essential) part of your content which guides your audience to proceed to the next step – whether that’s signing up, booking an appointment, contacting you or whatever else your goal is.
The success of your marketing conversion rates lie in your Call To Action’s effectiveness, so you must place the appropriate Call to Action to show your audience the way forward.
To help you craft the perfect Call to Action in your marketing, we prepared the essential CTA stuff you need to know about it.
Businesses need customers.
B2B, B2C or both – customers provide the interest, attention, support and, most importantly, dollars you need to survive.
This is why it’s important to know exactly who you’re targeting because trying for “everyone” is not the best strategy. Focusing your marketing efforts on the audiences who provide the greatest value is a smarter move, especially if you’re not a big corporation with an unlimited marketing budget.
But can you define them? Do you know who they really are?
It’s very common today for businesses to not actually know their customer types well enough and make a lot of assumptions that lead to costly mistakes.
To help, here is a guide on how to define your ideal customers.
At the core of Marketing lies a strategy around a key marketing message.
Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in.
The success of your overall marketing lies in your ability to deliver this key message across all channels.
To help, here’s a guide on how to develop an effective marketing message strategy for your brand.
Every marketing campaign and branding strategy revolves around communicating with an audience – this means your marketing must have a definite message.
But do you really know what your marketing message is?
Powerful marketing messages are more than just your brand history, features or a tag line.
Businesses need to develop a sharp marketing message that demonstrates relevant value to customers and delivers it in a way that engages and inspires an audience to act.
Here’s your guide on how to create an effective marketing message.
Content Marketing is an important practise today.
Research from the Content Marketing Institute reported that 92% of Marketers stated their organisations viewed content as an important business asset.
This is because highly informative and entertaining content allows businesses like yours to drive more traffic, convert leads and nurture a more loyal following.
But while it’s an effective strategy, creating content isn’t easy.
The competition for your audience’s attention is extremely high, so making mistakes when crafting pieces of content can be detrimental to your brand.
To help you, we’ve compiled a list of things to avoid when producing content.
Have you noticed that people already know quite a lot about your business, brand and product offering by the time they contact you?
That’s because they’ve hunted for your content and done the research.
Since modern customers are bombarded with so many choices, they’re always on the lookout for accessible information to help them make smarter purchasing decisions.
If you want to attract more customers, provide answers to their questions and nurture lasting relationships in order to convert them, content marketing is the key.
Here are ways Content Marketing helps your business make sales.
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic.
We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the iceberg.
So, in difficult times, how do we survive? We need to adapt!
Here are 5 ways to help develop innovative ways to pivot your business during challenging times.
The twenty-twenties is a marvellous but VERY fast-paced age.
We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs.
For brands, keeping up with those expectations is already hard enough.
Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for traditional marketing and an ever-shortening attention span.
Thankfully, there is still a way for your business to capture their interest and position yourself as the best solution: quality copywriting still connects you to your audience, delivers your message and helps your business get ahead of its competitors.
For your brand to thrive and survive in this new decade, here’s what you need to consider.
Gone are the days when customers buy the same product and stick to one brand.
The abundance of options, availability of information and ever-changing trends now heavily influence the preferences of consumers – making it hard for them to be loyal with their purchasing decisions.
So, how can you engage them in a deeper and more meaningful way?
It helps establish and build long-term relationships with potential and existing customers. With the right entertaining, informative and value-adding content, you can get your audience to fall in love with your brand.
Is there a better option to cost-effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself?
Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information.
However, getting results is no easy task. People hate spam and pushy emails that crowd their inboxes and waste their time.
Instead, you must create compelling and value-adding messages to ensure your emails are opened, read and resonate with them.
Here’s how a copywriter can produce an email marketing campaign that appeals to your audience and provides significant improvements to your overall brand strategy.
Yes, all we’re hearing and reading about at the moment is the current state of the coronavirus, and how it’s impacting our health and our economy right now.
But - what about in a couple of months? A year?
What do you think will be left in the wake of COVID-19 for businesses?
Here are my predictions – and SPOILER – they’re not all bad.
The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.
As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.
Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, non-existent.
This coronavirus downtime may have you wondering what your business should do.
Marketing is your answer – and here’s how.
Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.
This means they’re hunting for content.
Is your brand taking this opportunity to be part of this?
By now, we’ve all heard of this horrible coronavirus or COVID-19.
It’s spreading around the world and people are starting to panic – which is affecting all of our businesses. In this troubled time, communication is so incredibly important.
Effective communication is a way to keep our teams calm, educate our clients, inform the wider audience and maintain structure for the good of everyone.
As a professional Marketing Copywriter, here are my 5 tips to business communication during the troubled times we have LITERALLY on our hands right now.
Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism.
How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one.
While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome.
“Do I even need a copywriter?” “Is copywriting even useful for my business?”
Well, chances are the answer is yes.
WAIT! Before you think, “of course they’re just saying that…” – here’s why.
If you have a product or service you’re trying to sell, even if you’re already a large company, copywriting is still a must.
It doesn’t matter how long have you been in the industry or how big you are.
You always need Marketing to promote your product offering and encourage your audience to act. Well, copywriting is an aspect of marketing that you cannot leave behind.
Here’s why copywriting is important for large companies and how it can help you.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.