Melotti Media | Sydney Copywriting & Message Marketing Bureau
  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
    • Melotti Media Blogs
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact
Picture

THE MESSAGE MARKETING BLOG

 Valuable snapshots about Business, Marketing, Content and Copywriting success

The Complete Guide: How to get successful results with copywriting

7/4/2021

 
Picture
How do you make your copywriting work? How does copywriting generate results? Excellent questions! 

Business has always been about outcomes and achieving a return on investment, however with the rise of digital marketing, assessing the success of our campaigns is easier than ever. 

Every advert, promotional campaign or social media strategy can be tracked, measured and improved. But what about the copywriting element? Copy makes up a significant part of every marketing initiative, from your content marketing to website pages.  

But how do we make sure our words are pulling their weight? 

Read More

How Polished And Personalised Branding Can Boost Your Business

26/3/2021

 
Picture
Creating a business is easy today, right?  

Sell a product or service, then earn the money. How hard can that be? Well, if this is your approach, then don’t get too attached to your business because it’s not going to survive for long! 

Sure, your product or service may be great. But eventually, it will become irrelevant, priced out or overtaken by the competition.  

However, if you work on building your business upon a strong foundation of branding that imparts value and nurtures a strong relationship with your customers, then you’re building the right foundations for the long-haul. 

Here’s how strong branding will improve your business. 

Read More

5 Ways To Help Your Business Succeed With SEO Intent Updates

18/3/2021

 
Picture
Search Engine Optimisation (SEO) is a very popular marketing technique. 

Why? Because search engines are how your customers navigate the internet. People today are hunters and gathers online - something comes to mind and BOOM, straight onto their phone or computer to find an answer, a product or more information. 

If you do SEO well, you will get found at that exact moment of action!  

That’s SEO. It closes the gap between customers who are looking for solutions and businesses like yours who can provide them with exactly what they need. But it’s not as simple as it may seem. It’s worth it, but it takes work. 

It’s also changing rapidly. There are new SEO updates around search intent, voice search and much more.  

So, we’ve prepared an SEO guide to help your business succeed with search. 

Read More

7 Challenges Businesses Face Using Email Marketing

12/3/2021

 
Picture
Everyone uses email today. 

That's why it's a popular choice as a marketing channel. Simple, easy and cost-effective, email marketing can be highly effective. But that doesn’t mean it just works instantly! While everyone always keeps an eye on their inbox, they need to be receptive to your message if you want them to pay attention.

Let’s talk about the most common challenges businesses face with email marketing and how to solve them, so you can make it a viable option for your business.

Read More

How to write a business plan: the Business Plan Template you need this year

24/2/2021

 
Picture
The ‘business plan’ is a controversial topic.

Some say you need it to plan your direction to be successful. Others say it’s a waste of time. Some start one and never finish while others write it up and never look at it again (which is as good as having no business plan at all).

It’s true that a goal without a plan is just a dream.

But there are so many business plan templates that go on for days and don’t really help – they are a waste of time! So, in keeping with Melotti Media’s purpose of providing value, here’s how to write a business plan for this year that will actually be worth doing (as well as a free template download).

Read More

Who needs a copywriter?

22/2/2021

 
Picture
People love communication and businesses love to communicate.

Put a quality Copywriter in the middle, and suddenly, you have a connection that is beneficial for both. Why did I say a “copywriter” and not just anybody in the middle?

It’s because anyone can write, but a professional copywriter looks deeper. Connecting people with businesses is not a fluke or by any means easy (especially in today’s world).

It takes experience, practise, studying, practise, research, practise, practise, risk-taking, courses, practise, seminars… did I mention practise?

Let’s cut to the chase here: if you need text written for an important project, then you need a copywriter to help you communicate in a more effective way.

So, here’s why you need a copywriter!

Read More

Is a Copywriter Who You Need?

19/2/2021

 
Picture
Yes!

Content Marketing is a powerful medium in which to reach people today. 

Why?

Because people don't want to be sold to anymore. They don't want to be pressured or convinced or deceived. Instead, they want to be valued, empowered and educated.

They demand choice and information on which to make their own decisions, rather than being sold to.  This means they are actively seeking regular, accurate and engaging content from your brand, when and where they're searching for it.


  • If you're not there, then your business is off their radar.
  • ​Worse, if you are producing sub-par content, you're business is avoided or scorned. 

This is where a quality Copywriter with a Marketing background can really help your business grow and succeed by connecting you with your customer on a deeper level.

Read More

Is your content disappointing your audience?

11/2/2021

 
Picture
What’s the biggest reason why your content loses people’s interest?

It doesn’t deliver on its promise, and their disappointment leaves your reader reaching for the exit button. Boom. It’s as simple as that.

If your business works hard on its Content Marketing strategy (which it should!) and you aren’t seeing the results you were expecting, it’s because it doesn’t live up to the expectations you are setting for your audience!

Here’s how to improve your engagement by fine-tuning your promise and flow, to deliver value that your reader will enjoy (and get the results you’re looking for).

Read More

The 5 Different Types Of Marketing Content

5/2/2021

 
Picture
When it comes to content, there are five types, based on the impact they have on your audience.

This offers a great opportunity to mix things up, for both them and your brand.

Having a blend of all five also ensures that you're engaging your customers in a balanced way which inspires them to take action.

So, let's define the five types to check if your brand is creating everything your audience wants from you.

Read More

Why it’s so important for your marketing to be genuine today

28/1/2021

 
Picture
How genuine are your brand’s messages? 

How honest is your tone and communication style? 

Does the information you provide earn trust? 

These are critical questions to ask yourself because your customer is very savvy, suspicious and intuitive today. They have wised up to the fake and they’re not afraid to tell you, tell others and walk away altogether. 

Here’s why being genuine is so critical in marketing and what that even means. 

Read More

How to keep up with Consumer Behaviour and Customer Trends

19/1/2021

 
Picture
We are all consumers. 

The world is filled with people buying products and acquiring services here, there and everywhere.   

But no one just buys the first thing they see, right? No! A complex and personal process of decision making unfolds as they are presented with different options to choose from.   

Breaking down the code to fully understand this process is a marketer’s mission! However, just like handing over the most challenging mathematical problem to a mathematician, it’s both a challenge and a pleasure for marketers to decipher how consumers behave.  

Here's how to keep up with Consumer Behaviour And Customer Trends. 

Read More

Why Better Content Marketing Is An Essential In 2021 (or else!)

13/1/2021

 
Picture
It’s the beginning of a new year and it should come as no surprise that there are a lot of changes to pay attention to if you’re serious about success this 2021. 

Due to the evolving demands (and expectations) of both B2B and B2C customers, together with the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up, and even stay ahead of the pack. 

On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience. 

So, in 2021 – how do you do all of this? By raising the standards of your content marketing. 

Here’s what’s happening and how to get ahead this year. 

Read More

10 Steps To Reinvigorate Your Content Marketing This Year

7/1/2021

 
Picture
Content marketing continues to be one of the most popular and effective marketing practises today (when done right, of course).

There’s no surprise why. Your audience loves it because they gain value on their terms, and this builds a trustworthy connection between you. That’s why businesses love it too. 

But today, there’s heaps of noise, so many channels and countless options available, and you’ve probably seen that quality over quantity is the key to strong content marketing.

So, what do you do? Where do you go now?

Here are some content marketing pointers to make your year a winner, whether you’ve done it for years or your brand new.

Read More

5 tips on how to start your 2021 off right

3/1/2021

 
Picture
Are you getting back into work at the start of a new year?

Aww… the holidays are over, and the festive break is all done. It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another year.

So, how can you make the most of 2021 as a business professional? Here are 5 ways.

Read More

What Impact Do Google’s Algorithm Changes have on your content?

25/12/2020

 
Picture
Google is at it again!

More new algorithm updates that have everyone running around afraid that their content will become null and void.

But before everyone panics, can we look at what these changes actually do first? Let me take you through a few things about Google Algorithm updates and how they affect your content marketing.

Then you can act accordingly.

Read More

7 Reasons Why Quality Copywriting Will Improve Your Brand

22/12/2020

 
Picture
Words, words, words. 

What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words! 

Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on. 

But it’s easy for businesses to take their copy for granted. Industries change and customers shift, however brands often forget to evolve their wording and messages along with this. 

These words are what your customers see every day – so, what are they reading? What are you giving them to read? 

Let’s discuss why it’s important to never neglect the words behind your brand, especially now. 

Read More

8 ways to improve your brand’s appeal in 2021

21/12/2020

 
Picture
2021 is here!

So, it's the perfect opportunity to make some exciting plans for your brand.

The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
​
But – what should you do?

Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.

Read More

Why content experience is just as important as content topic

19/12/2020

 
Picture
Have you ever clicked on an article, only to get hit with a cringe-worthy page?

Nothing makes you want to flee faster than pop-ups, flashing advertising and huge walls of awkward text - because no topic is worth that!

That’s what many brands are forgetting: the Content User Experience (UX) is equally as important as the content topic, if you want your content marketing to have any impact at all. 

Here’s why (and how) smart businesses today focus on their customer’s content experience to get the best results.


Read More

The Importance Of Online Customer Reviews In Your Business' Marketing

13/12/2020

 
Picture
What's the Number 1 form of marketing?

Word-of-mouth marketing - and it always will be!

Why? Because people trust each other over anything you will every say as a business. It's nothing you're doing wrong! It's just the reality.

Unfortunately, many brands overlook this, which can cost them in so many ways. Here's how to get the best from your online review marketing so you can add this to your marketing arsenal. 

Read More

9 Things To Include In Your Content Marketing Strategy

8/12/2020

 
Picture
Have you ever gone on a big trip without any plan or preparation?  

We’re all for spontaneity, but you’d probably get pretty frustrated very soon without the right directions or essentials. It might be fun here and there with some luck along the way, but let’s admit it - you’re facing far greater risks of encountering problems, getting lost, having inconveniences and wasting resources. 

It’s exactly the same with content marketing. Without an organised strategy, it’s a pretty frustrating journey. 

A lack of clear plans, tactics and goals can lead you farther away from accomplishing high returns, optimising your content and achieving long-term consistent growth for your business. 

Let’s discuss how to put the right foundations in place for your content marketing plan. 

Read More

How Poor Content Flow Is Costing You Readers

6/12/2020

 
Picture
Let me ask you a question (well, two – and the second answer will surprise you).

What do you think is the most common reason people come to me for content copywriting help? Better word choice? Stronger messaging? Content creation assistance?

You’re right!

However, here’s the second question: what’s the most common copywriting service I actually perform?

If you answered, “improve content flow”, you’d be right again.

But you probably didn’t say that, and you’re not alone. Content flow is the biggest challenge all businesses face when creating content, and yet most don’t even know what content flow is or that they’re even doing it wrong.

So, let’s discuss how poor content flow is costing you readers, and how to fix it.

Read More

How Was This Year, For You? 6 Questions and 8 Tips to set yourself up for success

2/12/2020

 
Picture
This year has gone by faster and wilder than a rollercoaster! 

  • Were you able to fasten your seatbelt? 
  • Did you have the time to say a little prayer and hope for the best? 
  • Or even condition your mind for what’s about to happen? 

With the year drawing to a close, I guess what really matters is: did you enjoy the ride? 

Are you happy with how you spent the last 365ish days?  

Come to think of it, those are a whole lot of days! It just makes me wonder if we were able to get the most out of each day that passed. So, let’s take a second to review your year and see how we can build upon that to make next year even better. 

Read More

5 Ways Message Marketing Gets You Way Ahead Of Your Competitors

27/11/2020

 
Picture
Do you want to stand out, be known and make a big impact? 

Wait… you don’t have to answer that – because we ALL know the answer! 

With all the different marketing practises that businesses are doing today, how can you stand out and be noticed? YES, everyone says they have the answer, but the answer is not complicated – it’s more execution that is. 

What’s the answer, you ask? BE RELEVANT TO THE RIGHT PEOPLE. 

People want, desire and crave things that are relevant to them. If you’re relevant, they care. 

See – simple? But… how do you become relevant? 

Message marketing is the way. Here’s how. 

Read More

7 Content Marketing tips to success in 2021

20/11/2020

 
Picture
​2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way. 

It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too. 

The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting with our audience and overcoming our competition online.  

This 2021, there will still be larger forces beyond our control. Nevertheless, we can prepare our brand as early as now to ensure that we’re earning amazing results in the near future. 

How? Through the power of Content Marketing! 

Read More

7 common situations when to use a freelance copywriter

15/11/2020

 
Picture
Yep – everyone can write!

You’ve probably been doing it all day and you’ve been writing since you were at school. So, why hire a freelance copywriter?! You’ve got this.

But then…
Why hire a cleaner when you can (probably) clean?
Why hire a designer when you can (maybe) design yourself?
Why hire an accountant when you can spend hours working out what to claim on tax yourself?

It’s the same thing with a professional marketing copywriter.

So, why would someone consider hiring a copywriter?
Here are 7 daily business scenarios that you’ll encounter as the perfect reasons to consider the services of a copywriter.

Read More
Previous
    Picture

    Author:
    Christopher Melotti

    Copywriting and Message Marketer

    Like What You're Reading?
    Picture
    Picture

    Categories

    All
    Business
    Communications
    Content Marketing
    Copywriting
    Customers
    Growth
    Marketing
    Mentoring
    Personal
    Popular Culture
    Real Estate
    Seo
    Voice Search
    Writing

    DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information. 

    Archives

    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    January 2017
    October 2016
    June 2016
    February 2016
    January 2016
    October 2015
    August 2015
    May 2015
    December 2014
    February 2014
    January 2014
    December 2013
    April 2013
    January 2013

MelottiMedia.com.au
Copywriting, Content Marketing and Message Marketing Bureau, for all of your SEO content marketing and freelance copywriting service needs.
​
​Sydney NSW Australia

​
info@melottimedia.com.au

Website by Melotti Media. (C) 2021 Christopher Melotti. All Rights Reserved

DISCLAIMER    PRIVACY POLICY    TERMS AND CONDITIONS
Content Marketing and Copywriting FAQ
Message Marketing FAQ
Working with Melotti Media
The Message Marketing Blog
The Message Marketing Pod
About Us
Copywriting Services
Copywriting Courses, Content Seminars & Marketing Classes
Contact Melotti Media
  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
    • Melotti Media Blogs
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact