Google is at it again!
More new algorithm updates that have everyone running around afraid that their content will become null and void.
But before everyone panics, can we look at what these changes actually do first? Let me take you through a few things about Google Algorithm updates and how they affect your content marketing.
Then you can act accordingly.
Words, words, words.
What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words!
Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on.
But it’s easy for businesses to take their copy for granted. Industries change and customers shift, however brands often forget to evolve their wording and messages along with this.
These words are what your customers see every day – so, what are they reading? What are you giving them to read?
Let’s discuss why it’s important to never neglect the words behind your brand, especially now.
2021 is here!
So, it's the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
Have you ever clicked on an article, only to get hit with a cringe-worthy page?
Nothing makes you want to flee faster than pop-ups, flashing advertising and huge walls of awkward text - because no topic is worth that!
That’s what many brands are forgetting: the Content User Experience (UX) is equally as important as the content topic, if you want your content marketing to have any impact at all.
Here’s why (and how) smart businesses today focus on their customer’s content experience to get the best results.
What's the Number 1 form of marketing?
Word-of-mouth marketing - and it always will be!
Why? Because people trust each other over anything you will every say as a business. It's nothing you're doing wrong! It's just the reality.
Unfortunately, many brands overlook this, which can cost them in so many ways. Here's how to get the best from your online review marketing so you can add this to your marketing arsenal.
Have you ever gone on a big trip without any plan or preparation?
We’re all for spontaneity, but you’d probably get pretty frustrated very soon without the right directions or essentials. It might be fun here and there with some luck along the way, but let’s admit it - you’re facing far greater risks of encountering problems, getting lost, having inconveniences and wasting resources.
It’s exactly the same with content marketing. Without an organised strategy, it’s a pretty frustrating journey.
A lack of clear plans, tactics and goals can lead you farther away from accomplishing high returns, optimising your content and achieving long-term consistent growth for your business.
Let’s discuss how to put the right foundations in place for your content marketing plan.
Let me ask you a question (well, two – and the second answer will surprise you).
What do you think is the most common reason people come to me for content copywriting help? Better word choice? Stronger messaging? Content creation assistance?
However, here’s the second question: what’s the most common copywriting service I actually perform?
If you answered, “improve content flow”, you’d be right again.
But you probably didn’t say that, and you’re not alone. Content flow is the biggest challenge all businesses face when creating content, and yet most don’t even know what content flow is or that they’re even doing it wrong.
So, let’s discuss how poor content flow is costing you readers, and how to fix it.
This year has gone by faster and wilder than a rollercoaster!
With the year drawing to a close, I guess what really matters is: did you enjoy the ride?
Are you happy with how you spent the last 365ish days?
Come to think of it, those are a whole lot of days! It just makes me wonder if we were able to get the most out of each day that passed. So, let’s take a second to review your year and see how we can build upon that to make next year even better.
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