Do you want to stand out, be known and make a big impact?
Wait… you don’t have to answer that – because we ALL know the answer!
With all the different marketing practises that businesses are doing today, how can you stand out and be noticed? YES, everyone says they have the answer, but the answer is not complicated – it’s more execution that is.
What’s the answer, you ask? BE RELEVANT TO THE RIGHT PEOPLE.
People want, desire and crave things that are relevant to them. If you’re relevant, they care.
See – simple? But… how do you become relevant?
Message marketing is the way. Here’s how.
2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way.
It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too.
The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting with our audience and overcoming our competition online.
This 2021, there will still be larger forces beyond our control. Nevertheless, we can prepare our brand as early as now to ensure that we’re earning amazing results in the near future.
How? Through the power of Content Marketing!
Yep – everyone can write!
You’ve probably been doing it all day and you’ve been writing since you were at school. So, why hire a freelance copywriter?! You’ve got this.
Why hire a cleaner when you can (probably) clean?
Why hire a designer when you can (maybe) design yourself?
Why hire an accountant when you can spend hours working out what to claim on tax yourself?
It’s the same thing with a professional marketing copywriter.
So, why would someone consider hiring a copywriter?
Here are 7 daily business scenarios that you’ll encounter as the perfect reasons to consider the services of a copywriter.
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments.
This is a very powerful and proven strategy, to be sure.
However, there is another side of copywriting and content marketing that seems to be going underutilised: engaging your current customer base to offer them ongoing value.
Producing 'current customer content' for them can be equally as effective and profitable (if not more!) as approaching new customers, because it fosters a stronger relationship with the people who are already familiar with your brand.
Here's how copywriting and content marketing can be used to develop stronger bonds with your current customer base, and how to reap the rewards.
Brands love to tell stories.
Why? Because people love hearing them (if they’re told well, that is). Stories are ingrained in the human psyche because they help deliver a core message in a flow the keeps people engaged throughout every stage.
However, while stories are as old as history, the typical story arc has changed - and your audience has changed it.
It’s time to adapt or get ignored. I know which option you’d probably prefer!
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.