THE MESSAGE MARKETING BLOG
Valuable snapshots about Business, Marketing, Content and Copywriting success
Businesses need customers.
In a typical brick-and-mortar setting, a business owner will decorate and arrange their store in a way that will attract lots of people. When someone enters the store, the seller greets this potential customer and persuades them to buy by talking about the products and services on offer. What about online? How will you be able to that, considering that we are currently living in this digital age? How will you make people curious and interested when they’re looking at your website? What’s the best way to engage and attract leads? The answer? Quality copywriting! Here are 5 reasons why good copywriting can generate leads for your business. 
Connecting with your customer can be quite challenging.
They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you. You do this by addressing their core pain points. However, it’s not just as simple as that. Here’s how to correctly address your customers’ pain points with copywriting and content marketing. 
Small business owners like you face a lot of challenges each day.
You must stay in business with limited resources, build relationships with new and existing clients, keep up with the finances needed to grow your operations and find the right people to work with. On top of that, you must also cut through the noise and compete with larger corporations and companies, as well as other aggressive businesses looking to get into your space. So, how do you do it all? How will you attract your target audience and keep them interested? How will you convince them to choose your services or products? Here’s how. 
So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales.
Every business does! A copywriter is your best friend, then. After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A solid creative brief is what. It’s very important to get this stage right, just like it is with any creative service. So, here’s a guide on how to brief a copywriter to get results. 
Every business today is involved in digital marketing – one way or another.
However, what role does copywriting play in this? How do words blend in to amplify your online marketing efforts? You may have the best product in the market and can be confident that you deliver the best solution, but it still won't be profitable if you’re unable to communicate your brand well to your target audience. Your business must stand out online. So, how will you effectively relay your value so that you stay ahead of your competition? With digital copywriting! Here’s how copywriting is an important part of digital marketing. 
Content Marketing is all about your audience.
But it's also all about the search engines. We need people to read, watch and listen to our content, but how can they find it, if Google isn't ranking it? But even if it ranks, it has to be quality content that they're going to actually want to read. So - what do we do, as content creators? Obey SEO rules, or write for our audience, and hope the engines rank us? With so many questions and options, it's often hard to make the right decision. So, here's more information about Copywriting SEO. 
Yes, yes… content is king.
But as I keep telling my students in my Copywriting and Marketing Classes:
Why would it? It’s BORING! Through my years of successfully producing marketing content through copywriting, I’ve identified and distilled the 4 essential elements you must build into your content if you want to get results. Here’s what they are and how you can make those 4 elements work for you. |
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