THE MESSAGE MARKETING BLOG
Valuable snapshots about Business, Marketing, Content and Copywriting success
With Halloween lurking around the corner, it’s the perfect time to check if you’ve been accidentally scaring off your target audience with your copywriting and content.
Quality copy attracts, engages, excites and ultimately sells to get results, however so many businesses might as well have their message painted in blood, hanging in a crypt! Are you making these 5 ghastly mistakes when it comes to copywriting? 
Strategy... we all do it. We all need it.
Does anyone ask why? ‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years. But does everyone truly understand what it really is and how to maximise its potential? 
If you run a business, one common trend that we all experience is the feeling of struggling to keep up. There are so many tasks that need to be done each day and both you and your team can’t seem to find a way to fit it all in. One activity that seems to get sacrificed often is marketing (which can be a disaster)!
Does this sound familiar? Well, the answer is to either hire more people or to outsource. Here are the 5 scenarios where you should be considering outsourcing your business’ content marketing. 
Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’.
They will make a lot of decisions about your business based on what they discover on your website, so you need the content to be perfectly planned, arranged and written to get the best results while they’re looking. Here’s how you write effective content for your website. 
How long does copywriting take?
It's a very common and fair question, but the answer is a little difficult because every project is different. However, what I do know is that it's very easy to underestimate because it's a specialised kind of writing. So, how do you know how long it takes to write strong copy? Read more below. 
Everyone can compete on a tangible level. The real key to business survival lies now in the intangible.
Do you appreciate the importance of creativity? 
So, you’re working with a copywriter on your next piece of content?
It’s a great idea. Content marketing has been proven to be an excellent way to attract new customers and nurture current ones because it offers them value on their terms. It makes your brand relevant to them when they need and are open to it. However, they won’t (and shouldn’t) tolerate poor quality- so bringing a copywriter in to help is a great idea to ensure you get the results your business deserves. Here are the 7 fundamentals that a copywriter should be offering you when they work on your project. |
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