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THE MESSAGE MARKETING BLOG

 Valuable snapshots about Business, Marketing, Content and Copywriting success

Is Your Copy Scaring Your Audience in 5 ways?

30/10/2018

 
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With Halloween lurking around the corner, it’s the perfect time to check if you’ve been accidentally scaring off your target audience with your copywriting and content.

Quality copy attracts, engages, excites and ultimately sells to get results, however so many businesses might as well have their message painted in blood, hanging in a crypt!

Are you making these 5 ghastly mistakes when it comes to copywriting?

Read More

Corporate Strategy And Marketing

24/10/2018

 
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Strategy... we all do it. We all need it. 

Does anyone ask why?

‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years.

But does everyone truly understand what it really is and how to maximise its potential?

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The 5 situations where You Need freelance content marketing services

21/10/2018

 
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If you run a business, one common trend that we all experience is the feeling of struggling to keep up. There are so many tasks that need to be done each day and both you and your team can’t seem to find a way to fit it all in. One activity that seems to get sacrificed often is marketing (which can be a disaster)!

Does this sound familiar?

Well, the answer is to either hire more people or to outsource.

Here are the 5 scenarios where you should be considering outsourcing your business’ content marketing.

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How to write content for a website

16/10/2018

 
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Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’.

They will make a lot of decisions about your business based on what they discover on your website, so you need the content to be perfectly planned, arranged and written to get the best results while they’re looking.

Here’s how you write effective content for your website. 


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How long does copywriting take?

7/10/2018

 
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How long does copywriting take?

It's a very common and fair question, but the answer is a little difficult because every project is different.

However, what I do know is that it's very easy to underestimate because it's a specialised kind of writing.

So, how do you know how long it takes to write strong copy?

Read more below.

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Creativity: The Final Frontier In Business

2/10/2018

 
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Everyone can compete on a tangible level. The real key to business survival lies now in the intangible.

Do you appreciate the importance of creativity?


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What are copywriting fundamentals?

1/10/2018

 
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So, you’re working with a copywriter on your next piece of content?

It’s a great idea.

Content marketing has been proven to be an excellent way to attract new customers and nurture current ones because it offers them value on their terms. It makes your brand relevant to them when they need and are open to it.

However, they won’t (and shouldn’t) tolerate poor quality- so bringing a copywriter in to help is a great idea to ensure you get the results your business deserves.

Here are the 7 fundamentals that a copywriter should be offering you when they work on your project.


Read More
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    Author:
    Christopher Melotti

    Copywriting and Message Marketer

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    DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information. 

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MelottiMedia.com.au
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  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
    • Melotti Media Blogs
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact