There’s a philosophical aspect to giving back.
We give because it’s a human need to feel good and we know that it’s the right thing to do.
In the same way, businesses give back because they share the same virtue of giving.
Today, customers are more socially aware and expect the corporate world to align with this. That’s why, when brands demonstrate ethical authenticity and consideration for the community, they create a purposeful connection with the audience.
Corporate Social Responsibility (CSR) marketing can make a difference by helping you improve your brand’s reputation, foster trust and influence more people to pursue what’s best for the society in which your customers live in.
Let’s discuss the importance of CSR marketing and how it can benefit your brand.
Artificial Intelligence – it’s everywhere today.
It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.”
But is AI-powered copywriting what it’s all cracked up to be?
Who knows? Time will tell, but here are my initial thoughts from what I’ve been hearing and seeing from all around the industry and what you need to know.
Google AdWords, re-target marketing and browser cookies are staples in today’s marketing environment. Most, if not the majority of businesses, use some cookie-based advertising to get clicks, attract leads and secure conversions.
As businesses, we are familiar with it. As customers, we see it every day.
This type of targeting works by using data crumbs or “cookies” to target audience groups based on their web browser behaviour. This cookie-based advertising allows different companies to display ads throughout a user’s browsing experience once a web surfer has expressed interest in a certain product or service.
However, digital advertising’s reliance on third-party cookies for years is coming to an end.
So, what is the future of audience targeting?
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.