Artificial Intelligence – it’s everywhere today.
It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.”
But is AI-powered copywriting what it’s all cracked up to be?
Who knows? Time will tell, but here are my initial thoughts from what I’ve been hearing and seeing from all around the industry and what you need to know.
Google AdWords, re-target marketing and browser cookies are staples in today’s marketing environment. Most, if not the majority of businesses, use some cookie-based advertising to get clicks, attract leads and secure conversions.
As businesses, we are familiar with it. As customers, we see it every day.
This type of targeting works by using data crumbs or “cookies” to target audience groups based on their web browser behaviour. This cookie-based advertising allows different companies to display ads throughout a user’s browsing experience once a web surfer has expressed interest in a certain product or service.
However, digital advertising’s reliance on third-party cookies for years is coming to an end.
So, what is the future of audience targeting?
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