Content Marketing is highly mainstream today.
But it’s also powerfully effective when done correctly. Why? Because your audience is actively hunting for valuable, entertaining and informative content every hour of every day.
Look at what you’re doing right now! Look around at everyone on their phones.
Searching for content is ingrained into our lives.
So, what types of content do you need for content marketing?
What content does your brand need to create to be successful?
People today use search engines like Google, Bing and Safari so often that we can’t imagine the internet without them. They’re doing billions of searches every week across the globe, hunting pages for unique terms, phrases and questions.
The search results that come back are where most traffic gets funnelled into (especially on the first page!).
What does this mean for businesses, then?
It means your brand is sitting amongst fierce competition, all scrambling to become relevant.
So, how do you get search engines to pick you over others?
Do you want your content to go further?
Is your content continuing to offer you results?
Most of your content should be working hard for you on an ongoing-basis.
If not, then it's time to plan the use of your content better! Having a more robust approach to content marketing offers many advantages and it's beneficial for both your customers and your brand.
Here's how to prolong the strength of your content, so it can go the distance for the good of everyone.
Do you pay much attention to how you format your copywriting?
Whether you're writing a website, a blog or marketing collateral, simply throwing words on a page can doom your content from the very start.
Your readers want information - but they won't stay engaged if you make reading the text really hard to do. It provides a poor experience and they will probably just abandon it.
Don't do that to your brand (or your reader)!
Here's why formatting your copywriting is crucial for content marketing success and how to format your copywriting effectively to maximise results.
Your brand is one of your business’ most valuable assets.
That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity.
A brand identity is much more than just aesthetics like colours, prints and typography - it is how your brand defines itself.
Here’s how to build a brand identity using copywriting.
Something I’ve noticed recently is the number of copywriters out there.
This may seem like a good thing for you because there’s a lot of choice. However, it’s quite the opposite. It can be an overwhelming decision working out how to select a copywriter, especially as you just need your project done and done now.
What’s the problem? Well, everyone can write. But not everyone is a copywriter.
The ideal freelance copywriter should offer you much much more from their copywriting services than just taking a brief.
Here are the 6 factors to help choose the right copywriter.
Competition is fierce today.
Business Owners and Managers like you are looking to digital marketing initiatives like social media, influencer advertising, interactive content and even Artificial Intelligence (AI) to connect with your audience.
However, you shouldn’t overlook and underestimate one of the oldest yet effective marketing tools that exist – email.
With over 3.9 billion daily email users in the world, email marketing (or Electronic Direct Mail - EDM) still offers results, can make a good impression and build lasting relationships with customers. In fact, marketers who utilise segmented email marketing campaigns enjoy an increase in revenue as much as 760%.
Do you want to achieve the same success from email marketing? We know the secret! Here’s how.
Do you want to drive your business forward?
Let’s be honest: marketing strategies make the most impact today when it comes to brand growth and public-facing progress.
Those inspiring brands we notice and follow? Their success comes from smart, innovative marketing.
With an active marketing approach, you can make a big impact using advertising, educate through content, develop new solutions and build stronger relationships with your customers.
So, how do you create effective marketing strategies?
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.