There is a misconception today that copywriting is words, but “just better”.
While there is some basic truth to that, copywriting isn’t just fancy editing. A quality copywriter doesn’t just offer you words – we offer the marketing and sales potential that words can create.
In a world of content marketing where customers are hunting for more information and entertainment, it’s not just about writing well – it’s about applying copywriting to real situations and getting results.
In this blog, I will discuss actual business applications of copywriting to help you understand how a freelance copywriter is an excellent addition to your marketing arsenal.
Search Engine Optimisation (SEO) is a significant part of Marketing Strategy for businesses today.
But with voice search and audio content on the rise, people are changing the way they search; and so are the search engines. One thing is driving the solution to this is voice search copywriting.
Here’s how voice search is changing SEO and what you need to do to prepare.
Writing is second nature to most people.
After all, we’ve all been writing since we were children. But what is copywriting then? And why can’t you do it yourself?
Maybe you can – but a professional copywriter offers you several significant benefits to help your business.
Here’s why DIY copywriting may not be your best option, and why you should probably hire a freelance copywriter instead.
Let's discuss the grey area of SELLING within your content.
It's a tricky balance that all copywriters and content creators struggle to get right.
We want to provide value and interest, but it's still business, right?
Isn't it funny how even just the mention the word “selling” in the context of a written piece, such as a blog, can completely turn people off? Some readers will recoil almost immediately!
Why is this? And how do we manage this balance?
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.