Focusing on providing solutions to customer needs has never been more important to business success than it is today, given the digital environment.
This means that Marketing, as a function, must play a more prominent role in the boardroom when it comes to making key decisions, however there seems to still be an under-representation of Marketing,
Why are other functions, such as Finance and Legal still the only ones making big-picture decisions, when now, more than ever, we need to be taking a more customer-facing approach?
It's time to adjust the perception and re-evaluating the importance of what Marketing brings to the Boardroom.
How do you market your business in the most effective way?
Content Marketing is one of the top answers.
Your customer of today is becoming far more resistant to paid and direct advertising (often calling it 'intolerable' and 'disruptive'). Instead, they're actively hunting for content that is about them and discussing topics that they're actually interested in before they make a purchasing decision.
Unfortunately, businesses don't seem to be catching on and are continuing to spend the majority of their budget on interruptive advertising, while overlooking the power of copywriting and content marketing to genuinely engage their audience.
Here's a guide on why content marketing is essential and why you should be focusing your marketing efforts on it.
Writing your own personal journal is probably one of the best things you will ever do for yourself... ever.
It's a record of your life, it allows you to vent and is a form of self-actualisation.
People often overlook the value of a personal diary as they naturally associate a journal as something only "arty" people do, or something Little Suzie from Year 2 uses to write about the boys she likes in her class.
Well, let me dispel this myth right now and explain the 10 benefits of keeping one of these for yourself.
Times may change but standards must remain.
This saying is never more applicable than it is in the corporate world.
Businesses and industries are the final frontier for a level of professional decorum and conduct that we just can't afford to lose, and while the world is changing, we still need to uphold a code of conduct.
Here are the 6 unspoken but applicable guidelines that we all should remember when working with each other.
Do you do any of these?
As businesses, we're all very aware of the need for Search Engine Optimisation (or SEO).
It helps people find us and therefore boosts the amount of organic traffic to our websites which leads to customers.
But SEO can often feel like voodoo or a bit of an enigma! So here are some basic tips and information to get you started.
Whether they are organisations or individuals, your audience today is actively researching well-before they make a purchase. This means you need to meet them during that phase to get onto their radar if you want to be considered as a viable option.
You can do this through well-written content.
Everyone can write, and with businesses looking to produce this content to offer engaging value to their customers, there is a growing need to get typing.
So, why hire a copywriter to do this for your business? Because they offer your business a host of advantages that far exceed their cost.
Here are the 6 benefits that answer why hiring a freelance copywriter is a great business decision
What does the future hold?
Artificial Intelligence, or AI, is no longer a thing of science fiction; it’s today’s reality and is creeping into mainstream society far quicker than anyone truly realises. This will have a greater impact on the way we as a civilisation exist and interact than can possibly be predicted, as right now, we are in its infancy. However, all that is certain is that, when AI does come into its own, the world as we know it will completely change.
It’s not all doom and gloom like the movies suggest.
In the commercial world, AI has the real potential to change our lives for the better, revolutionising the way we interact with technology, information and even each other on a global scale.
If you're a Real Estate professional, you know the importance of demonstrating value to your potential clients to prove that you're the right person to sell, buy, or lease their most important (and largest) asset.
However, did you know that copywriting and content marketing can help you offer them additional value 24/7, expand your exposure and make you a leader in your local community?
In a corporate world where it's easy to look externally for inspiration, learning and even blame, there seems to be a lack of understanding into how valuable it can be to first look at ourselves and the team around us.
Have you considered the importance of the relationships you have with both yourself and your colleagues?
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.