Every business loves social media today.
Why? Because all of our customers are there!
The growth of active social media users around the world continues to rise and this has encouraged brands from all industries and of all sizes to join them there. It makes commercial sense! But now that almost everyone is aware of how powerful social media marketing can be, the competition has become extremely tough, with every business vying for attention and trying to stand out from the crowd.
In the scramble, some brands are losing sight of how to incorporate social media successfully into their marketing strategies – especially as time goes on and trends change.
So, to help, here are 10 common social media mistakes that you may be doing and really want to avoid.
Every organisation has its own unique flow, process and rhythm.
These daily behaviours, values, language and activities between groups of people make up your culture. We all hear about how culture empowers teams and helps us communicate with our customers in a genuine way.
The question is: how can we incorporate this culture into our marketing to strengthen our brand identity? How can we have a strong brand culture that will enable us to generate excellent marketing results?
Here’s how you can incorporate brand culture into your business’ message marketing.
Every year, business and marketing practises evolve – and copywriting is no exception.
Of course, the biggest and most recent shift has come in the wake of COVID. While the physical impact is starting to pass, it has changed our global lifestyle significantly.
For one, we’ve all become more reliant on the digital world than ever before.
This has meant the demand for engaging content has completely skyrocketed. As part of this, quality copy is absolutely essential if you want your brand to get noticed.
Here are 3 of the 2021 Copywriting Trends we’ve observed that all brands need to pay attention to.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.