Businesses need customers.
B2B, B2C or both – customers provide the interest, attention, support and, most importantly, dollars you need to survive.
This is why it’s important to know exactly who you’re targeting because trying for “everyone” is not the best strategy. Focusing your marketing efforts on the audiences who provide the greatest value is a smarter move, especially if you’re not a big corporation with an unlimited marketing budget.
But can you define them? Do you know who they really are?
It’s very common today for businesses to not actually know their customer types well enough and make a lot of assumptions that lead to costly mistakes.
To help, here is a guide on how to define your ideal customers.
Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions?
The psychology behind buyer behaviour greatly influences the way your audiences act and react. This is one of the fundamentals of Marketing that allows businesses like yours to understand how customers think and act.
To help you understand buyer behaviour more thoroughly, here is a complete guide.
Your website is the most important digital asset your business owns.
It plays a crucial role in your marketing, brand awareness and customer education. This means your website should always be a very high priority, often. Whatever you have on your website will have a huge impact on your business.
Here’s why you should frequently refresh your website copy.
At the core of Marketing lies a strategy around a key marketing message.
Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in.
The success of your overall marketing lies in your ability to deliver this key message across all channels.
To help, here’s a guide on how to develop an effective marketing message strategy for your brand.
Has your brand disappeared a little?
Has your audience forgotten about you or are you not getting their attention like you used to?
Don’t worry – it happens to every business at one point or another. However, the real challenge is how to reconnect with your audience and rebuild that relationship again.
Here are 6 tips on how to get back on your customer’s radar.
It covers a huge range of practises today - both digital and traditional.
But Marketing has also gone through a lot of changes over the last few decades, from aggressive advertising to collaborative solution making.
What about today? Well, people expect a different relationship with brands than they once did. That means we need to ensure we add a human element into marketing. Here's how.
Every marketing campaign and branding strategy revolves around communicating with an audience – this means your marketing must have a definite message.
But do you really know what your marketing message is?
Powerful marketing messages are more than just your brand history, features or a tag line.
Businesses need to develop a sharp marketing message that demonstrates relevant value to customers and delivers it in a way that engages and inspires an audience to act.
Here’s your guide on how to create an effective marketing message.
While the COVID-19 pandemic is still around, Australia’s finally starting to see light at the end of the tunnel.
Our local curve is flattening, cases are at a low and our State Governments are considering relaxing restrictions further. This means businesses and our customers may start returning to a sense of normalcy again over the next few weeks.
This means it’s time to prepare now and shift the paradigm of your Marketing accordingly.
So - what Marketing should you be doing at the tail end of COVID?
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.