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THE MESSAGE MARKETING BLOG

 Valuable snapshots about Business, Marketing, Content and Copywriting success

7 ways to recharge your creativity and manage burn out

27/5/2019

 
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Creativity.

It’s is a coveted but often underappreciated human ability.

Everyone wants it because creativity can offer a business a lot of value through fresh new ideas and innovation. Therefore, it needs to be encouraged, nurtured and managed well.

Even more importantly, professionals who sell their creative services, such as Copywriters, Marketers, Designers, Builders and Illustrators, need to realise (more than anyone) that we must treat our gift with respect and give it a break, or we risk driving it into the ground.

I experienced this firsthand myself recently.

Here’s what I discovered and what to do to get your spark back.

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What does a copywriter do? The 10 Benefits of Copywriting Services

18/5/2019

 
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Communicating with your audience, whoever they are, is the cornerstone of marketing, and in fact, business as a whole.

Regardless of the intention, whether it’s to educate, entertain, nurture, sell, convert, and so on, if you can’t piece together the right words, audio and visuals to attract and hold attention, then you’re going to get ignored. It’s as simple as that.
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Here’s how a copywriter helps you.

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How to Use Data to Guide Your Decision Making

16/5/2019

 
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Data-driven marketing is a phenomenal leap forward for our practise, as it provides true insight into the marketplace and allows us to tailor our strategies to make more effective decisions. 
 
The digital environment has given Marketers the tools to exert more control over our campaigns through the feedback offered by this data. However, it’s all about how you use it. 
 
Vinay Tadepalli from Brandalism explains more about this in depth about how to use data effectively to drive better decision making in business. 

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What’s More Effective: Face-to-Face or Content Marketing? (and why?)

12/5/2019

 
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Two of the most important activities that a business must do regularly is prospecting potential customers and re-engaging current ones.

Both keep the pipeline open and ensure a thriving business.

So, how do we do this?

There are a myriad of methods, but as a Marketing Copywriter and Speaker, a question I get a lot is: what do you think is more effective- content marketing or face-to-face?

Here’s my answer.

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How to survive when business is slow? A business owner's guide

6/5/2019

 
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Right. It’s time to address this reoccurring issue in business.

I’ve been through it. You’ve probably been through it. Everyone has been through it. The inevitable slow business period that causes us to panic.

However, there seems to be a real lack of content around that not only addresses this inevitable situation, but also provide some comfort.

Everyone needs a bit of love during this time.

So, here’s how to survive when business is slow.

Read More
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    Author:
    Christopher Melotti

    Copywriting and Message Marketer

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    DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information. 

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MelottiMedia.com.au
Copywriting, Content Marketing and Message Marketing Bureau, for all of your SEO content marketing and freelance copywriting service needs.
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​Sydney NSW Australia

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info@melottimedia.com.au

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  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
    • Melotti Media Blogs
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact