Landing pages are a big part of your Marketing.
Why? Because, if done well, they convert your visitors into leads and paying customers.
Of course, for that to happen, the copywriting on your landing page must first appeal and resonate with your audience to take them on a journey from stranger to buyer.
Here are some useful tips in writing effective landing page copy to help you.
Yes, all we’re hearing and reading about at the moment is the current state of the coronavirus, and how it’s impacting our health and our economy right now.
But - what about in a couple of months? A year?
What do you think will be left in the wake of COVID-19 for businesses?
Here are my predictions – and SPOILER – they’re not all bad.
The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.
As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.
Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, non-existent.
This coronavirus downtime may have you wondering what your business should do.
Marketing is your answer – and here’s how.
Today, social media is an integral part of marketing and business communications.
It's a communication tool just like every other channel and requires A LOT of your attention if you want to be successful.
Social Media platforms such as LinkedIn, Twitter, Instagram and Facebook (amongst many others) are powerful ways of conducting business. Yet surprisingly, many organisations haven’t quite perfected the art of utilising them to their maximum potential.
Here are our three top marketing tips to helping you get the most out of social media.
Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.
This means they’re hunting for content.
Is your brand taking this opportunity to be part of this?
Marketing isn’t always an exact science, which can make crafting an effective content marketing strategy difficult to get right.
With all the pressure around meeting creative demands, covering budget constraints and handling all of the channels involved, you must also take into consideration your target audience who have subjective perceptions, high standards and different needs.
It’s even more challenging if you’re in the B2B sector.
B2B content marketing must be professional and business-centred, as your clients here are decision-makers and critical thinkers who are focused on the returns and financial incentives for their own organisations.
Yet, you must also consider that they are people too who want engaging and informative content just like B2C consumers – tricky, huh?
So, how do you strike a perfect balance when producing B2B content?
Here’s a guide to help you out.
By now, we’ve all heard of this horrible coronavirus or COVID-19.
It’s spreading around the world and people are starting to panic – which is affecting all of our businesses. In this troubled time, communication is so incredibly important.
Effective communication is a way to keep our teams calm, educate our clients, inform the wider audience and maintain structure for the good of everyone.
As a professional Marketing Copywriter, here are my 5 tips to business communication during the troubled times we have LITERALLY on our hands right now.
What makes novels more interesting, while lectures are generally boring?
Why is a blog post different from an information page, even if they talk about the same topic? How do some brands captivate more audience than the others?
The answer lies in a good story.
Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts - it creates value by connecting deeply with the audience’s emotions and personal experiences.
Here’s how to use storytelling copywriting as a powerful tool to build and strengthen your brand in the hearts and minds of your audience.
So, your business needs words to have a big impact?
Every business does! Words connect with customers, and those connections lead to sales. Simple. But you may find that writing isn’t your expertise, or you’re too close to your project to be able to do it yourself. Or, more commonly, you may just not have the time to dedicate to business writing.
All of these are very normal challenges, which is why you turn to a professional copywriter to give you a hand.
However, then you look at their list of copywriting services, and may have no clue what it is you need. Don’t worry! You’re not alone.
To help you identify how to get the best results with a freelance copywriter, here is a guide to copywriting services and what they each mean for your business.
The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment.
Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world.
On top of that, the modern customers today are demanding authentic and savvy content that not only informs, but also entertains – making it extra challenging to create a powerful message that allows your business to stand out – loud and proud.
To survive, then, you need to craft effective advertising copy that will leave a powerful and lasting impact on your target audience.
It shouldn’t only resonate and be relevant - your advertising copy must also empower consumers to act.
How, you ask? Here are some tips to writing more effective advertising copywriting.
Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism.
How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one.
While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.