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THE MESSAGE MARKETING BLOG

 Valuable snapshots about Business, Marketing, Content and Copywriting success

Why it’s so important for your marketing to be genuine today

28/1/2021

 
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How genuine are your brand’s messages? 

How honest is your tone and communication style? 

Does the information you provide earn trust? 

These are critical questions to ask yourself because your customer is very savvy, suspicious and intuitive today. They have wised up to the fake and they’re not afraid to tell you, tell others and walk away altogether. 

Here’s why being genuine is so critical in marketing and what that even means. 

Read More

How to keep up with Consumer Behaviour and Customer Trends

19/1/2021

 
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We are all consumers. 

The world is filled with people buying products and acquiring services here, there and everywhere.   

But no one just buys the first thing they see, right? No! A complex and personal process of decision making unfolds as they are presented with different options to choose from.   

Breaking down the code to fully understand this process is a marketer’s mission! However, just like handing over the most challenging mathematical problem to a mathematician, it’s both a challenge and a pleasure for marketers to decipher how consumers behave.  

Here's how to keep up with Consumer Behaviour And Customer Trends. 

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Why Better Content Marketing Is An Essential In 2021 (or else!)

13/1/2021

 
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It’s the beginning of a new year and it should come as no surprise that there are a lot of changes to pay attention to if you’re serious about success this 2021. 

Due to the evolving demands (and expectations) of both B2B and B2C customers, together with the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up, and even stay ahead of the pack. 

On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience. 

So, in 2021 – how do you do all of this? By raising the standards of your content marketing. 

Here’s what’s happening and how to get ahead this year. 

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10 Steps To Reinvigorate Your Content Marketing This Year

7/1/2021

 
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Content marketing continues to be one of the most popular and effective marketing practises today (when done right, of course).

There’s no surprise why. Your audience loves it because they gain value on their terms, and this builds a trustworthy connection between you. That’s why businesses love it too. 

But today, there’s heaps of noise, so many channels and countless options available, and you’ve probably seen that quality over quantity is the key to strong content marketing.

So, what do you do? Where do you go now?

Here are some content marketing pointers to make your year a winner, whether you’ve done it for years or your brand new.

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5 tips on how to start your 2021 off right

3/1/2021

 
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Are you getting back into work at the start of a new year?

Aww… the holidays are over, and the festive break is all done. It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another year.

So, how can you make the most of 2021 as a business professional? Here are 5 ways.

Read More
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    Author:
    Christopher Melotti

    Copywriting and Message Marketer

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    DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information. 

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MelottiMedia.com.au
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  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
    • Melotti Media Blogs
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact