What are the best practices for copywriting if you want to best reach your intended audience with a message they will actually care about?
There’s no definitive answer, but there sure are some copywriting guidelines.
Here are 6 copywriting best practice tips from my years of experience as a freelance copywriter that can help you.
Today, everything is just one internet search away.
Looking for the perfect place to dine? Search the internet.
Want to know the right beauty product to use? Search the internet.
Finding reasons to understand why SEO is important? Search the internet.
Most people today rely on the web to look for solutions. This is why businesses like yours invest in Search Engine Optimisation (SEO).
Because while it seems complicated, SEO is worth learning about as it helps you rank on search engine results and makes your brand relevant in front of the right people.
To help you understand SEO and its impact on your business, here’s a brief guide about the 5 core aspects of SEO.
Presenting in front of an audience is an essential skill today in business.
At some point, you'll find yourself on camera or behind a podium, speaking to people - and it's important to do it well if you want to succeed.
Public presentations are how we communicate our ideas, engage our audiences and inspire people to take action. But, that's the exact same purpose as Copywriting and Content Marketing too!
This is when I realised that the "rules of copywriting" also apply to presentations.
Here's how to improve your presenting skills using copywriting as inspiration.
Copywriting is just words, right?
Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic.
Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing.
By creating carefully written content with well thought out messages designed to target a specific audience, you offer valuable information, evoke emotion and persuade people to act.
Powerful stuff! Copywriting can help your business in ways you may not even expect.
To help, here’s why copywriting is more than words.
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that WHAT and the WHY about Content Marketing. But what seems to be lacking is the HOW! How do we implement it?
So, here are the 5 ways how to use content effectively in your business strategy.
HubSpot is a powerful and innovative piece of marketing software.
That’s why you chose it, after all!
As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions - all by optimising your marketing practises.
There’s a catch to this, however.
HubSpot doesn’t work without sufficient quality content to fuel it. Its success in adding value to your business lies in the creation of written content that attracts, engages, informs and delights a target audience.
This is where a copywriter completes the missing piece of your HubSpot strategy.
By empowering content with words, a Hubspot certified freelance copywriter can help you offer the most out of HubSpot’s tools and resources so you can accomplish bigger results.
Here’s how and why.
It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful.
With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up.
On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience.
So, in 2020 – how do you do this all? By raising the standards of your content marketing.
Here’s what’s happening and how to get ahead this year.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.