Have you noticed how all of your favourite brands are constantly producing blogs, articles, videos, books and so on?
Most of their stuff is pretty absorbing, isn't it?
It's easy to take all of this content for granted because it's all created to be entertaining, interesting and valuable to you.
But, have you wondered why they do it? What's the goal behind using resources to produce material that doesn't directly sell like an advert?
Well, it's all a part of what's known as Content Marketing strategy, and if a business does this correctly, it can produce fantastic results in so many different ways- from brand awareness, lead acquisition, customer engagement, status, growth and ROI.
The best part about it is, your business can do it too! And reap the benefits it brings.
Here's all you need to know.
Every audience today is very active online, which means your business has to be there to meet them. This is primarily done through your website.
Your website has a lot of responsibility to reach out to your audience, engage and offer them value, and then convert them into happy customers, or even better, advocates.
It is also the only digital asset that you truly own and have full control over, which means that it plays a significant role in your business' online success.
Does your business website tick all those boxes? It should.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.