How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed?
What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business?
It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we do content marketing, we want people to interact, read, listen, watch and act.
To help you, here’s how to create content that increases engagement.
Prefer to listen, rather than read? Here's the Podcast summary!
What is content engagement?
Content Marketing is an effective marketing strategy – when done correctly. But its success hinges on the level of content engagement we get.
Content engagement refers to the level of involvement and interaction your audience has with your brand’s content.
Most of the time, content engagement is measured through the number of views, shares, likes or comments generated by your consumers.
But the most important of all is conversions (of course) – how many people were inspired to call, buy or book an appointment which led to a sale.
For more information, read Is Content Marketing Worth It?
Why is low customer engagement a problem?
Low engagement can cause serious problems for your business, including:
- Inefficiencies with the use of your resources
- Lower brand recognition
- Lower leads
- Even trolling
Most of all, it causes your audience to become bored with your brand – and no one wants that. EVER.
What are some reasons for low content engagement?
Poor customer engagement usually comes from:
- poor quality content
- not understanding your audience enough
- failing to provide a relevant topic
- you lack something that piques their interest
- providing too much information that’s not helpful enough
- focusing too much on you and not on them
No one is perfect and Content Marketing isn’t always an exact science - so being aware of low engagement is the first step towards making a change for the better.
Being aware of low engagement is the crucial first step towards making a change.
Why is content engagement important, then?
This means that it’s worth investing in ways to improve audience engagement because it can result in more conversions and higher returns.
Read: 7 Ways To Ensure Your Content Is Engaging, Relevant And Fresh
How to increase content engagement
If you want to increase your audience’s engagement levels in your branded content, it’s all about providing more value to them.
Here are some of our top tips:
Now that you’re aware of some of the ways in which you can improve your target audience’s interest and interaction with your brand – how are you going to make a change?
All you need to do next is just to get it done.
For more information, read: What Copywriting Content Offers Your Current Customers and Your Business.
Ok, it’s your business’ turn!
Creating engaging content is necessary if you want to make your brand stand out amongst the clutter.
However, we know how challenging it is, especially if you have other urgent matters that require your attention. Luckily, you can always rely on freelance copywriting experts to assist you if you’re finding it hard to produce engaging content on your own.
How to hire the right Copywriting Services
Not everyone can do copywriting on their own.
You may lack the time, the ability and resources to do what needs to be done. But this shouldn’t stop you! There are professional copywriting services offered by many local freelance copywriters who can cater to whatever your business needs.
Quality freelance copywriters with Marketing backgrounds are quality content writers who can help you create and refresh the right types of content (audio, visual or written) for your business through their expertise and experience.
They offer various benefits without the ongoing costs of a full-time employee.
See: How to hire a copywriter – the 7 steps your business should take.
A copywriter can produce engaging content while you focus on the bigger picture.
You have a lot of tasks that demand your attention every day.
So, while creating engaging content is extremely important for your company, you don’t always have time to do it yourself. It’s best to reach out for help.
Since content writing is a professional specialty, you can guarantee that quality copywriters are versatile when it comes to incorporating your marketing strategy.
Furthermore, freelance copywriters understand the role copywriting plays in digital marketing success (i.e. website copy, social media copy, blogs, articles, SEO, SEM, etc.), which is important in unlocking numerous opportunities for your business.
Just make sure you pick the right copywriter!
How Can Melotti Media Help You?
We understand that you want to achieve business success by developing relevant, engaging and entertaining content. We also know that you’re time-poor and spread thin, and it’s possible you still have a lot of unanswered questions.
But you don’t have to worry!
At Melotti Media, we can assist you with your content marketing needs while you focus on what matters most to you – growing your business.
Let’s start getting the results your business deserves!
For more information or to speak to a trusted copywriter, contact us now at firstname.lastname@example.org
We can sharpen your words to achieve your goals today!
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.