Why Your Business Should Use Content Marketing Today

Is your business still relying on traditional marketing to force your customers to pay attention? Those disruptive adverts which pop up everywhere and people can’t wait to hit “skip” to avoid. 

What kinds of Return On Investment do these promotional activities offer you? And do they come with a hidden price of frustrating people? Are you getting ignored? 

It may be time to add content marketing into your list of marketing activities. 

That’s not to say that traditional marketing is dead – but if that’s all you’re doing (or you’re doing no marketing at all), it’s definitely time to start content marketing. 
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Here’s why. 

What is content marketing? ​

Content marketing is the strategy of producing valuable (and usually free) content pieces, such as blogs, long-form content, FAQs, case studies, eBooks and website pages, that provide entertainment and information to a target audience. 

​The rationale behind this is that you’re reaching people on their terms, when and where they need it, by presenting solutions to their relevant challenges. This is very attractive because, when done right, content marketing doesn’t interrupt what people are interested in – it’s all about earning their valuable attention by being what they’re interested in. 

Content marketing doesn’t interrupt what people are interested in  
– it’s all about earning attention by being what they’re interested in. 

With the use of content marketing, you’ll be able to answer your target audience’s questions and communicate to them that you have the relevant solution to their pain points. If you have quality content, it will inspire them to take action, and this is a win/win for the customer and the business alike. 

Quality content inspires people to take action,  
and this is a win/win for the customer and the business alike.

Content marketing comes in a variety of formats and styles (such as this blog) - but all of them aim to attract, educate and entertain your users so it will be easier for them to build a relationship with your brand and trust your business. 

Why is content marketing so focused on your target customer? 

Content marketing is utterly customer-centric because its goal is to create a long-term, beneficial relationship with your consumers. 

While traditional, direct marketing uses mass media and paid advertising to force a message onto people, content marketing plays a far more subtle game. It takes longer but builds far better communication channels with customers based on relevant value. 

Content Marketing takes longer than direct advertising, but it builds far better communication channels with customers based on relevant value. 

Rather than simply push-selling your products and services, you provide relevant information to your customers that they’re actually searching for. You intend to capture their attention, earn their trust and gain their loyalty without making them feel that you’re a nuisance or an interruption. 

In this way, it won’t be difficult for them to associate a positive image with your business – thus, gaining their following and support.  

Furthermore, when you enhance their user experience with you through content marketing, they will reward you with a sale or at very least, increased brand awareness. As they continue to trust you and the information you provide, they’ll be able to share your content with others in their network as well – this builds a bit of a following. 
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Sounds good, doesn’t it? 

​However, there are more business advantages you should know about. 

What are the benefits of content marketing for your business? 

Aside from gaining your customers’ trust (which is the most important benefit!), here are some other pros of utilising content marketing in your business. 

1. Content marketing allows you to build a strong brand identity.  
   
   If customers can see you through diverse content formats such as blogs, videos, podcasts or newsletters, they’ll be far more aware of you. If you successfully provided them with valuable content, then there’s more chance of them remembering you too. 
   
   In today’s cluttered digital age, this kind of marketing strategy is generally considered more effective and efficient than the traditional marketing approach which can get ignored. 
   
   
2. Content marketing drives inbound traffic. 
   
   Creating useful content generates website traffic.  
   
   By giving helpful and useful information through your blogs, website pages and articles, your users are more likely to keep visiting you, which will gradually transform them into leads, customers and advocates.
   
   
3. Content marketing improves your SEO. 
   
   Search engines reward businesses that create unique, fresh and relevant content. Google, specifically, crawls your content and analyses your site for more relevant queries (including long-tail ones!). If your content is great, it sends more traffic your way. 
   
   
4. Content Marketing enables you to spend less. 
   
   Content marketing is usually cheap or free which allows you to save more, whether you’re an established business already or a start-up business building your reputation.  
   
   Just imagine putting up a costly product advertisement in a magazine versus uploading an online article about it. The latter should serve you traffic month after month at zero monetary cost. It’s also easier to share this kind of content, exposing your brand in front of a growing audience. 

Now that you have all the reasons why you should implement content marketing into your business, what comes next? 
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Copywriting!  

How does copywriting help produce the perfect content?  

There’s no shortage of ways in which you can create content.  

You can go with the popular ones like blog posts, social media posts, videos, podcasts and newsletters. You can also try making webinars, e-books or infographics when you want to be more informative and detailed. 
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However, while not all of them seem to have words directly in them like, say, a blog or article does, they all still stem from well-written content and messaging – i.e.: copywriting.  

While not all content types are word-based,  
they all still stem from well-written content and messaging – i.e.: copywriting. 

What’s important is that all forms of content must convey the perfect beneficial and relatable message which speaks to your target audience directly. 

This is where copywriting comes in. 

What is copywriting in content marketing?

Copywriting is a powerful marketing tool which utilises words to convey an appealing message in a creative way to reach your target audience.  

The words on your website, within your marketing campaigns, your social media, your content, printed materials, blogs and articles, press releases, written video scripts and so on are all composed of pieces of copy that help you build relationships with potential customers. 

All of the pieces of content you create as part of your content marketing strategy should stem from well-written copy. 
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More so, copywriting ensures that all of the content you produce is consistent with your brand’s voice and personality. It also engages your consumers to take action – whether it’s buying your product or availing your service. 

How to get copywriting to build your content?

The benefits of copywriting for small businesses are indisputable, as are the potential results.  

However, not every business owner can do copywriting on their own. Small business owners often lack the time, ability and resources to do what needs to be done.  

These shouldn’t hinder you, though!  

Abundant copywriting services are available to cater to whatever your business needs. Utmost, we recommend hiring freelance marketing copywriters to fulfil this role for you. 

Quality freelance copywriters with Marketing backgrounds are content writers who can help you create the right types of content (audio, visual or written) for your business through their expertise and experience.  

They offer the above benefits without the ongoing costs to your business of a full-time employee. 
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See: How to hire a copywriter – the 7 steps your business should take. ​

A copywriter will produce engaging content while you focus on the bigger picture. 

The overall running of your small business is your main priority.  

So, while content creation is extremely important for your SME or Corporate Company, you don’t always have time to directly see to it. It’s best to reach out for help. 

Since copywriting is a professional specialty, you can guarantee that quality copywriters are versatile when it comes to incorporating marketing strategy.  

Furthermore, freelance copywriters understand the role copywriting plays in digital marketing success (i.e. website copy, social media copy, blogs, articles, SEO, SEM, etc.), which is important in unlocking numerous opportunities for your business.  
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Just make sure you pick the right copywriter! 

How can Melotti Media Copywriting help you?  

We completely understand your intention to achieve business success by utilising quality copywriting and consistent content that your audience will love. 

We also know that you’re time-poor and spread thin, and it’s possible you still have a lot of questions regarding copywriting.  

But you don’t have to worry!  

At Melotti Media Copywriting, we can assist you with your content marketing needs while you focus on what matters most to you – growing your small business.    

Let’s start by getting the results your business deserves using copywriting effectively. 

For more information or to speak to a trusted copywriter, contact me now at chris@melottimedia.com.au.
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I can sharpen your words to achieve your goals today!  

Christopher Melotti

Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au
 
Click here to view the FAQ page for all you need to know ​​​​