Using search engines has become a staple of our time.
Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems.
But search engines have started to evolve passed just typed queries and into voice search.
How does your business adapt to this? Voice search optimised content. Here's how.
Voice search is the new way to perform internet searches - especially because businesses and individuals have become more time-poor than ever.
The spiking number of users who are highly dependent on using speech commands to hunt around the web is an indication that your brand’s digital content must also be optimised for voice search.
Voice search copywriting is the key to ensure you’ll still be able to reach an audience and deliver relevant information in this era of voice search. To guide you, here are important things you need to know about voice search copywriting.
First, let’s talk about voice search.
Voice search Artificial Intelligence (AI) allows people like you to use voice commands to instruct a smart device – either to ask questions, obtain information or request an action (example: play music, set an alarm or make a to-do list).
There are 3 reasons why voice search is becoming more relevant and popular recently.
Voice search really is the new trend.
To adapt to this modern approach of finding and accessing information, your online content must be recognisable, responsive and valuable to search assistants like Google, Apple’s Siri and Amazon’s Alexa.
To do this, you must adopt voice search copywriting.
For more, read: How Voice Search Is Changing SEO – Hands Free Content Is On The Rise
What is voice search copywriting?
When AI search assistants respond to a voice query or spoken command, they scan the web for written content or webpage copy that will provide them with the results they’re looking for.
Copywriting for voice search allows your brand’s website and marketing content to best match voice search engine queries.
Voice search copywriting optimises your digital content to ensure that it is relevant to voice searches – helping you communicate and deliver more value to your audience.
Voice search copywriting is when you publish written content online that is optimised for voice search queries so that when someone searches using a voice command, the voice search assistant scans this voice search content and returns it as the best match for the voice search request.
See: How Will Voice AI Impact Marketing and Copywriting?
How to do voice search copywriting
Search results for a typed query and a voice search query differ significantly.
People tend to be chattier and more detailed when they are voice searching - so your content must work with long-tail keywords and full questions when you are copywriting for voice search.
You also need to pay close attention to how your customers typically use natural speech and talk faster when performing voice queries.
For example, a typed search query will be something like: “movie times Saturday night Sydney”. Whereas a voice search query may be more like: “What are the list of movies on this Saturday after 6pm?”
Since marketing content supplies the results of all voice search activities, you need to optimise your content using voice search copywriting.
For more, read: How Copywriting Helps You Tap Into The Voice Search Revolution
A Voice Search copywriter can help. Their marketing knowledge, flair for writing and Search Engine Optimisation (SEO) capabilities allow you to take full advantage of this voice search era. Here are the reasons why.
Why is a voice search copywriter important?
Making your online content stand out has always been challenging in this competitive digital world. Voice search optimisation is no exception.
As the demand for voice search-friendly devices continuously grows, your written content must also evolve to be voice search-friendly content.
Voice search copywriters can create or modify your content to improve customer experience, support your SEO strategies and make your brand relevant to your online audience.
Here are more reasons why it’s necessary to use a voice search copywriter:
Do you want to optimise your voice search copywriting?
Quality copywriters with Marketing backgrounds are professional voice content writers who can help you create the right types of content that will position you as a strong result for voice searches.
If you’re finding it hard to do voice search copywriting on your own, you can always rely on freelance copywriting experts to assist you.
Check: Voice Search Copywriting
How can Melotti Media help you?
We understand that you want to achieve business success through voice search copywriting.
However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.
You don’t need to worry!
At Melotti Media, we can assist with all your message marketing and copywriting needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To speak to your trusted message marketers and copywriters, email us at firstname.lastname@example.org
We can sharpen your words to achieve your goals today!
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau