Digital marketing is very commonplace today.
It's everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more. It has been for years. However, 'commonplace' doesn't mean that it's stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and so on, digital marketing is evolving rapidly. So, what happens to copywriting inside this shifting landscape? Quite a lot, actually! It plays quite a significant role across all of it. Let's explain this further. Prefer to listen, rather than read? Here's the Podcast summary!
Most people ask what copywriting is first (which you can find an answer to here), but the second question is always about how it ties in with digital marketing.
What is copywriting in digital marketing? I mean... how do 'old words' keep up with the advanced digital superhighway, right? Well, as a professional marketer myself, I can tell you that, just like digital marketing is evolving, so is copywriting. Why? Because words fuel so much of the new technology and digital advancements we see today. Sometimes it's obvious and other times it isn't. Let's break some of them down. Just because things are moving away from ink and the more traditional forms of reaching an audience that are typically associated with copywriting, doesn't mean copywriting is going extinct.
|
Author:
Christopher Melotti
Copywriting and Message Marketer
Jiane Regala
Content Producer
Categories
All
Business
Communications
Content Marketing
Copywriting
Customers
Growth
Marketing
Mentoring
Personal
Popular Culture
Real Estate
Seo
Voice Search
Writing
Archives
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
March 2017
January 2017
October 2016
June 2016
February 2016
January 2016
October 2015
August 2015
May 2015
December 2014
February 2014
January 2014
December 2013
April 2013
January 2013