Digital marketing is very commonplace today.
It's everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more.
It has been for years. However, 'commonplace' doesn't mean that it's stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and so on, digital marketing is evolving rapidly.
So, what happens to copywriting inside this shifting landscape? Quite a lot, actually! It plays quite a significant role across all of it.
Let's explain this further.
Prefer to listen, rather than read? Here's the Podcast summary!
Most people ask what copywriting is first (which you can find an answer to here), but the second question is always about how it ties in with digital marketing.
What is copywriting in digital marketing?
I mean... how do 'old words' keep up with the advanced digital superhighway, right?
Well, as a professional marketer myself, I can tell you that, just like digital marketing is evolving, so is copywriting.
Why? Because words fuel so much of the new technology and digital advancements we see today. Sometimes it's obvious and other times it isn't.
Let's break some of them down.
Just because things are moving away from ink and the more traditional forms of reaching an audience that are typically associated with copywriting, doesn't mean copywriting is going extinct.
Copywriting and Message Marketer