Have you been considering bringing on a freelance copywriter to help you with your brand messaging and content marketing? We’re a really good option to help you in so many ways.
But you’re probably wondering: what does a copywriter do? How does a copywriter work with you?
Well – wonder no more.
I’m here to explain what a copywriter’s duties are and how to get the best outcome together.
A professional marketing copywriter is a creative, just like a graphic designer, videographer or website builder.
Your business needs these kinds of creative people and services to make up all the parts of your marketing strategy. Sure, you can hire them inhouse, but most businesses take the more effective option of hiring a specialist, like a freelance copywriter.
Because they offer you so much more experience and expertise, and you can use a freelancer around your specific needs – rather than having them around full-time.
But it’s not so much WHY you need them, but HOW to use them
What is a copywriter?
A copywriter is (or the one you choose should be) a Marketing professional who knows how to convert your brand’s true essence into words that offer your customers value which, in turn, inspires them to take action.
While you can recognise the importance of what they do, you may not know where your job ends and theirs begins, and vice versa.
So, to help, here is a quick rundown.
What are copywriter duties?
Here’s what a copywriter should be doing when taking on a copywriting project with your business.
What a copywriter isn’t expected to do
So, what are copywriter duties?
In the end, it’s all about collaboration to get you results.
A good copywriter will work together with you, in a harmonious relationship, to write excellent copy that’s well researched and well thought out, targeting the right audience in the right context, to stimulate the right reaction.
If they do all of this, then you’re onto a winner and you should keep them around.
How Can Melotti Media Copywriting Help You?