As a Marketing Consultant, a common question my clients ask me is: "what are the necessary elements I should be including in my Marketing strategy?"
While the answer is not complicated on the surface, it can be quite an extensive process and require a lot of strategic planning. However, this shouldn't be avoided as you can discover a lot about your business and its identity when creating a proper Marketing Strategy.
Here are the six pillars of Marketing to help guide you.
An effective Marketing strategy needs to do six key things, all of which are interrelated:
They all have to be done simultaneously in a continuous cycle, because your customers will all be at different stages. So, while one customer may be getting promoted to, the next may be being educated, and another, converted and so on.
By fulfilling and actively executing initiatives from each pillar, your business will be covering all areas and communicating at all stages of the buying process. This Marketing structure is thorough and will ensure you're maximising your marketing strength to work best for you in all areas of the business.
Here is a further explanation of each pillar and some examples that your business can adopt.