Your current customers are absolutely essential to your business.
It pays to keep in contact and continue to look after them long after their purchase. To do this, you must be offering them value on an on-going basis which reminds them of your brand and the difference you make in their lives.
Why? Because it keeps your products top of mind, increases post-purchase satisfaction and builds loyalty.
Copywriting and content marketing are excellent ways to nurture your current customers. Here's how.
Delighted, happy customers are good for any business- no exception.
That's because they will continue to buy from you, give you great feedback and tell all their friends and family about you; especially in the age of social media! Current customers generally offer you a far greater ROI, because it's more expensive to go out looking for new leads that are cold, than it is to keep your currently warm database interested.
Your existing customers can offer you so much more, but unfortunately, some businesses don't understand the untapped opportunity that they present.
This is why it's so important to nurture them.
What is nurturing?
Nurturing is a marketing term for the art of keeping people engaged with your business, brand and product offering, with the goal of making a sale. There are two types:
Let's talk about how to use copywriting and content marketing to do the latter.
How do you nurture your current customers?
What content can you produce for your current customers?
This is where your copywriting can really shine! So get writing on these following pieces:
The nurturing nature of copywriting
Copywriting offers so much potential to communicate with your current customers, but often its only used to create content that sells to a new lead. Don't forget that existing customers appreciate content too, and copywriting is a way to offer them long-term value that they will appreciate.
With on-going efforts to nurture them, you will turn your customers into advocates, and they are a better form of advertising your business can ever do alone. Positive word-of-mouth is the most powerful form of marketing that exists, so nurture them and your business will reap the rewards.
How Can Melotti Media Copywriting Help You With Your Content?
At Melotti Media, we understand that high quality copywriting is essential for business success, but it is easier said than done. You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and marketing needs!
If you need further clarification about content, or if you need a quality copywriter to get the results you need, contact me now at firstname.lastname@example.org. Or leave a comment, below.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Marketing Solutions
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DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.