Dr Jill Tomlinson, Mr Amit Vohra, Ms Dionne Kasian-Lew and Ms Mary Freer
“Social Media Panel Discussion: Social Media In The Medical Field.”
This panel discussed the use of Social Media within the Australian Medical Field at the SoMe Conference at Torquay, Victoria in November 2014. The key discussions and learnings that came from this session were as follows:
Most medical organisations and governing bodies offer long turn-around cycles for decisions and plans of action. However, they are being forced to adapt because social media is so immediate and ever changing, which means that these associations must streamline their processes in order to keep up.
You never know how popular or successful certain content will be when uploaded into a social media platform. Some messages flop, whereas others gain momentum, becoming classics or even going viral.
Social media can explode when launching a campaign, which can sometimes lead to organisations being unprepared and overwhelmed.
Once a message becomes large and viral, it’s too late to stop or pass the buck onto someone else. Planning your response so as to increase flexibility is highly recommended to minimise the potential impact.
Social media as a whole: As of the end of 2014, the Medical Industry does acceptance, appreciate and generally understand the concept of Social Media. Whilst this is a good step in the right direction, far more progress is needed as the younger generations and newer healthcare professionals will be actively involved with it, and it’s important that the older generation pave the way.