Content Marketing is all about your audience.
But it's also all about the search engines.
We need people to read, watch and listen to our content, but how can they find it, if Google isn't ranking it? But even if it ranks, it has to be quality content that they're going to actually want to read.
So - what do we do, as content creators?
Obey SEO rules, or write for our audience, and hope the engines rank us?
With so many questions and options, it's often hard to make the right decision. So, here's more information about Copywriting SEO.
Yes, yes… content is king.
But as I keep telling my students in my Copywriting and Marketing Classes:
Why would it? It’s BORING!
Through my years of successfully producing marketing content through copywriting, I’ve identified and distilled the 4 essential elements you must build into your content if you want to get results.
Here’s what they are and how you can make those 4 elements work for you.
People today are time-poor, easily distracted and have a short attention span.
On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales - however, most find that their content marketing just doesn’t get the impact they were hoping for.
Here’s why, and what you can do to improve.
Most businesses today are looking to increase sales and revenue.
To do this, the default response tends to be about putting resources into finding new leads, and more resources into converting these leads into new customers.
Then, repeat the process.
While gaining new customers is a good thing, is this always the best marketing strategy?
The creative arena of Marketing requires people who are innovative and bold, experimental and inventive.
Organisations rely on their Marketing department to produce effective solutions which aren't derived from a Standard Operating Procedure or text book.
While we all understand and expect this, are we empowering our Marketing teams to take risks and reach for the stars?
How do you empower your team to produce excellent campaigns which earn results?
So, you're looking to improve your copywriting abilities, and you're searching for classes, wondering if they're worth the time and money?
Are copywriting courses worth it?
It's a valid question to ask when committing to anything, today. Time is a precious resource, and we want real results after all!
Well, the answer is yes, but it depends on a lot of factors.
Being a Content Marketing Copywriter, as well as a teacher at five different educational institutions in Australia, let me give you the pointers about what to look out for and how to get the best result for your investment.
That way, you'll say: 'yes, that copywriting course WAS worth it."
There is a misconception today that copywriting is words, but “just better”.
While there is some basic truth to that, copywriting isn’t just fancy editing. A quality copywriter doesn’t just offer you words – we offer the marketing and sales potential that words can create.
In a world of content marketing where customers are hunting for more information and entertainment, it’s not just about writing well – it’s about applying copywriting to real situations and getting results.
In this blog, I will discuss actual business applications of copywriting to help you understand how a freelance copywriter is an excellent addition to your marketing arsenal.
Search Engine Optimisation (SEO) is a significant part of Marketing Strategy for businesses today.
But with voice search and audio content on the rise, people are changing the way they search; and so are the search engines. One thing is driving the solution to this is voice search copywriting.
Here’s how voice search is changing SEO and what you need to do to prepare.
Writing is second nature to most people.
After all, we’ve all been writing since we were children. But what is copywriting then? And why can’t you do it yourself?
Maybe you can – but a professional copywriter offers you several significant benefits to help your business.
Here’s why DIY copywriting may not be your best option, and why you should probably hire a freelance copywriter instead.
Let's discuss the grey area of SELLING within your content.
It's a tricky balance that all copywriters and content creators struggle to get right.
We want to provide value and interest, but it's still business, right?
Isn't it funny how even just the mention the word “selling” in the context of a written piece, such as a blog, can completely turn people off? Some readers will recoil almost immediately!
Why is this? And how do we manage this balance?
All businesses must be able to communicate effectively with their audiences if they want to continue to survive, grow and be successful.
Because of this, a copywriter can make significant contributions to your overall Marketing strategy. However, not many people understand the true value a copywriter offers your
Sure, word choice is important - but there’s so much more you get from our service than just words.
Let’s discuss the 5 core benefits a copywriter provides for your business.
Content may be King, but Engagement is Queen.
Are you, like most Marketing professionals, in amongst the storm of creating content to help promote your brand, yet struggling to keep your potential and loyal customers coming back for more?
You're not alone. Content Marketing is powerful, but if people aren't following your updates and feeling enlightened by it, then it really is a waste of time.
So here are some quick tips to help you.
Every organisation must reach their target audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course!
Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships.
But what is copywriting and how can it help your business communicate with your customers?
Let's discuss what copywriting is and how you can use it to achieve successful outcomes.
‘How much do you charge for copywriting?’
It’s one of the most common questions a freelance copywriter gets asked. Well… after what does a copywriter do?
The reality is that, just like other professional services, there are a lot of factors to consider when we give you a quote for your project.
So, let’s discuss copywriting costs and what the pricing involves.
Marketing is changing so rapidly that it's almost becoming an impossible evolving enigma. So how do you keep up and make sure all of your bases are covered?
Gone are the days when all that was needed was to print a pretty picture onto a page and show it to a mass audience to get them to come to you.
Here's how to stay on top of Marketing trends and not get overwhelmed.
Do you truly know your customer?
Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well.
The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible.
One of the best approaches is to ask them directly - but how do you get the right information from them?
Here are my 8 tips for helping your business gain the most insight from your customers
Your brand, your business and your products all have a unique story- and out there are people who are waiting for it.
To achieve success, you must tell it in the right way to the right audience to earn attention and inspire action. This involves effective communication, which all begins with words.
So, when do you and your team write these valuable words, and when do you search for a freelance copywriter to help?
Customers love reviews.
They love to leave them - and even more, to read them when looking to make a purchase.
Some of these are constructive, cheerful and positive, and an effective organisation views these as a fantastic form of free publicity.
However, not everyone is nice online and negative reviews are something every business will face at some point.
So as a business, how do you manage these well?
Businesses of all industries, sizes and shapes ask this very question all the time.
Content marketing has grown in popularity over the last few years and marketing budgets have been diverted more and more to the creation of content as the years go on.
There’s a reason why too. Content gets results.
But is content marketing worth it? And where does it get its worth from?
Your message is one thing. But how you say it can be something else altogether; and it’s that gap that can make all of the difference to how effectively you engage your audience.
We spend a lot of time and energy creating content for our customer to reach and connect with them to earn the precious attention - so we need to make sure that when that time comes, we're offering them plenty of value to spark their curiosity and intrigue.
So, how do you do it right?
It’s is a coveted but often underappreciated human ability.
Everyone wants it because creativity can offer a business a lot of value through fresh new ideas and innovation. Therefore, it needs to be encouraged, nurtured and managed well.
Even more importantly, professionals who sell their creative services, such as Copywriters, Marketers, Designers, Builders and Illustrators, need to realise (more than anyone) that we must treat our gift with respect and give it a break, or we risk driving it into the ground.
I experienced this firsthand myself recently.
Here’s what I discovered and what to do to get your spark back.
Communicating with your audience, whoever they are, is the cornerstone of marketing, and in fact, business as a whole.
Regardless of the intention, whether it’s to educate, entertain, nurture, sell, convert, and so on, if you can’t piece together the right words, audio and visuals to attract and hold attention, then you’re going to get ignored. It’s as simple as that.
Here’s how a copywriter helps you.
Data-driven marketing is a phenomenal leap forward for our practise, as it provides true insight into the marketplace and allows us to tailor our strategies to make more effective decisions.
The digital environment has given Marketers the tools to exert more control over our campaigns through the feedback offered by this data. However, it’s all about how you use it.
Vinay Tadepalli from Brandalism explains more about this in depth about how to use data effectively to drive better decision making in business.
Two of the most important activities that a business must do regularly is prospecting potential customers and re-engaging current ones.
Both keep the pipeline open and ensure a thriving business.
So, how do we do this?
There are a myriad of methods, but as a Marketing Copywriter and Speaker, a question I get a lot is: what do you think is more effective- content marketing or face-to-face?
Here’s my answer.
Right. It’s time to address this reoccurring issue in business.
I’ve been through it. You’ve probably been through it. Everyone has been through it. The inevitable slow business period that causes us to panic.
However, there seems to be a real lack of content around that not only addresses this inevitable situation, but also provide some comfort.
Everyone needs a bit of love during this time.
So, here’s how to survive when business is slow.