Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions?
The psychology behind buyer behaviour greatly influences the way your audiences act and react. This is one of the fundamentals of Marketing that allows businesses like yours to understand how customers think and act.
To help you understand buyer behaviour more thoroughly, here is a complete guide.
Your website is the most important digital asset your business owns.
It plays a crucial role in your marketing, brand awareness and customer education. This means your website should always be a very high priority, often. Whatever you have on your website will have a huge impact on your business.
Here’s why you should frequently refresh your website copy.
At the core of Marketing lies a strategy around a key marketing message.
Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in.
The success of your overall marketing lies in your ability to deliver this key message across all channels.
To help, here’s a guide on how to develop an effective marketing message strategy for your brand.
Has your brand disappeared a little?
Has your audience forgotten about you or are you not getting their attention like you used to?
Don’t worry – it happens to every business at one point or another. However, the real challenge is how to reconnect with your audience and rebuild that relationship again.
Here are 6 tips on how to get back on your customer’s radar.
It covers a huge range of practises today - both digital and traditional.
But Marketing has also gone through a lot of changes over the last few decades, from aggressive advertising to collaborative solution making.
What about today? Well, people expect a different relationship with brands than they once did. That means we need to ensure we add a human element into marketing. Here's how.
Every marketing campaign and branding strategy revolves around communicating with an audience – this means your marketing must have a definite message.
But do you really know what your marketing message is?
Powerful marketing messages are more than just your brand history, features or a tag line.
Businesses need to develop a sharp marketing message that demonstrates relevant value to customers and delivers it in a way that engages and inspires an audience to act.
Here’s your guide on how to create an effective marketing message.
While the COVID-19 pandemic is still around, Australia’s finally starting to see light at the end of the tunnel.
Our local curve is flattening, cases are at a low and our State Governments are considering relaxing restrictions further. This means businesses and our customers may start returning to a sense of normalcy again over the next few weeks.
This means it’s time to prepare now and shift the paradigm of your Marketing accordingly.
So - what Marketing should you be doing at the tail end of COVID?
Content Marketing is an important practise today.
Research from the Content Marketing Institute reported that 92% of Marketers stated their organisations viewed content as an important business asset.
This is because highly informative and entertaining content allows businesses like yours to drive more traffic, convert leads and nurture a more loyal following.
But while it’s an effective strategy, creating content isn’t easy.
The competition for your audience’s attention is extremely high, so making mistakes when crafting pieces of content can be detrimental to your brand.
To help you, we’ve compiled a list of things to avoid when producing content.
Artificial Intelligence and Business - it's been on the horizon for such a long time. So - what is here now, and what's set to change forever?
In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers.
In this article, I will further explore the growing impact AI’s development will have on Marketing and Business practises, and its associated implications for the business landscape down the track.
Have you noticed that people already know quite a lot about your business, brand and product offering by the time they contact you?
That’s because they’ve hunted for your content and done the research.
Since modern customers are bombarded with so many choices, they’re always on the lookout for accessible information to help them make smarter purchasing decisions.
If you want to attract more customers, provide answers to their questions and nurture lasting relationships in order to convert them, content marketing is the key.
Here are ways Content Marketing helps your business make sales.
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic.
We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the iceberg.
So, in difficult times, how do we survive? We need to adapt!
Here are 5 ways to help develop innovative ways to pivot your business during challenging times.
The twenty-twenties is a marvellous but VERY fast-paced age.
We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs.
For brands, keeping up with those expectations is already hard enough.
Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for traditional marketing and an ever-shortening attention span.
Thankfully, there is still a way for your business to capture their interest and position yourself as the best solution: quality copywriting still connects you to your audience, delivers your message and helps your business get ahead of its competitors.
For your brand to thrive and survive in this new decade, here’s what you need to consider.
All Advertising is Marketing, but not all Marketing is Advertising.
If your business sees them as the same, then now is the time to rethink and evolve your Marketing efforts.
Because it means that you're opening up a box of crayons ("marketing"), and trying to create a colourful masterpiece with only one colour ("advertising"), then wondering why the canvas is lacklustre and not attracting interested buyers.
Here's how to expand your Marketing to create real connections with your audience far beyond just running advertising campaigns.
Gone are the days when customers buy the same product and stick to one brand.
The abundance of options, availability of information and ever-changing trends now heavily influence the preferences of consumers – making it hard for them to be loyal with their purchasing decisions.
So, how can you engage them in a deeper and more meaningful way?
It helps establish and build long-term relationships with potential and existing customers. With the right entertaining, informative and value-adding content, you can get your audience to fall in love with your brand.
One of the questions I get asked all the time as a professional marketing copywriter is: “What types of content should I be creating?”
It’s a great question and one that many people have an opinion about. So, I thought I’d share the answer I give – as it’s what I use in my own business.
Here are the 7 types of content themes you should be including in your content marketing mix.
Is there a better option to cost-effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself?
Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information.
However, getting results is no easy task. People hate spam and pushy emails that crowd their inboxes and waste their time.
Instead, you must create compelling and value-adding messages to ensure your emails are opened, read and resonate with them.
Here’s how a copywriter can produce an email marketing campaign that appeals to your audience and provides significant improvements to your overall brand strategy.
Landing pages are a big part of your Marketing.
Why? Because, if done well, they convert your visitors into leads and paying customers.
Of course, for that to happen, the copywriting on your landing page must first appeal and resonate with your audience to take them on a journey from stranger to buyer.
Here are some useful tips in writing effective landing page copy to help you.
Yes, all we’re hearing and reading about at the moment is the current state of the coronavirus, and how it’s impacting our health and our economy right now.
But - what about in a couple of months? A year?
What do you think will be left in the wake of COVID-19 for businesses?
Here are my predictions – and SPOILER – they’re not all bad.
The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.
As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.
Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, non-existent.
This coronavirus downtime may have you wondering what your business should do.
Marketing is your answer – and here’s how.
Today, social media is an integral part of marketing and business communications.
It's a communication tool just like every other channel and requires A LOT of your attention if you want to be successful.
Social Media platforms such as LinkedIn, Twitter, Instagram and Facebook (amongst many others) are powerful ways of conducting business. Yet surprisingly, many organisations haven’t quite perfected the art of utilising them to their maximum potential.
Here are our three top marketing tips to helping you get the most out of social media.
Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.
This means they’re hunting for content.
Is your brand taking this opportunity to be part of this?
Marketing isn’t always an exact science, which can make crafting an effective content marketing strategy difficult to get right.
With all the pressure around meeting creative demands, covering budget constraints and handling all of the channels involved, you must also take into consideration your target audience who have subjective perceptions, high standards and different needs.
It’s even more challenging if you’re in the B2B sector.
B2B content marketing must be professional and business-centred, as your clients here are decision-makers and critical thinkers who are focused on the returns and financial incentives for their own organisations.
Yet, you must also consider that they are people too who want engaging and informative content just like B2C consumers – tricky, huh?
So, how do you strike a perfect balance when producing B2B content?
Here’s a guide to help you out.
By now, we’ve all heard of this horrible coronavirus or COVID-19.
It’s spreading around the world and people are starting to panic – which is affecting all of our businesses. In this troubled time, communication is so incredibly important.
Effective communication is a way to keep our teams calm, educate our clients, inform the wider audience and maintain structure for the good of everyone.
As a professional Marketing Copywriter, here are my 5 tips to business communication during the troubled times we have LITERALLY on our hands right now.
What makes novels more interesting, while lectures are generally boring?
Why is a blog post different from an information page, even if they talk about the same topic? How do some brands captivate more audience than the others?
The answer lies in a good story.
Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts - it creates value by connecting deeply with the audience’s emotions and personal experiences.
Here’s how to use storytelling copywriting as a powerful tool to build and strengthen your brand in the hearts and minds of your audience.
So, your business needs words to have a big impact?
Every business does! Words connect with customers, and those connections lead to sales. Simple. But you may find that writing isn’t your expertise, or you’re too close to your project to be able to do it yourself. Or, more commonly, you may just not have the time to dedicate to business writing.
All of these are very normal challenges, which is why you turn to a professional copywriter to give you a hand.
However, then you look at their list of copywriting services, and may have no clue what it is you need. Don’t worry! You’re not alone.
To help you identify how to get the best results with a freelance copywriter, here is a guide to copywriting services and what they each mean for your business.