I still cannot believe this happened!
It's such an honour and a privilege to be recognised by your peers within the Marketing industry. Thank you!
How significantly does our passion impact our professional success?
A comment I hear all of the time on platforms such as LinkedIn is how passionate all of my activities are.
I didn't realise I was doing it specifically, nor was I doing it intentionally; it was just happening naturally, and people were instinctively interpreting it as a real love for what I do. That is DEFINITELY a good thing, and definitely the truth (of course).
But it got me thinking: how much of a role does passion for our profession play in how well we perform?
Let's explore this more and then I'll go through how I turned my energy and love into building my career, so you can do it too!
You had to see for yourself, didn’t you? Well GOOD! That’s the point.
The answer: I’ll let you decide because as a reader, you are solely entitled to make that call. But I’m going to educate you in the meantime so you can leave knowing how you instinctively know the difference between a good and bad headline.
And I’ll do it in just 500 words, because that’s all the time you have :)
You’re my audience, and it’s in your hands as much as it is mine to determine if this blog earns your attention, but because you’re here now reading, we’ve both passed the first checkpoint!
Thank you for being here.
So then: how do you write a compelling headline?
A headline can make or break every piece of content that you release to your precious audience, to earn their precious time, to turn them into a precious advocate of your brand (note the intentional use of the word: precious).
Are you getting this spot on, each and every time you produce content? Good question.
I will say this: when it comes to headlines, there is a definite difference between:
Because if you really want your content to draw a crowd and hold their attention, knowing this difference is absolutely critical.
What’s The Difference, then?
Here it is:
Click bait = you over promise with your title, then under deliver with your content. The reader gets annoyed, and congratulations: you immediately created a terrible reputation for yourself.
Eg: “School burns down in a fire. Click. Well, actually… the school had a fire drill.” ARGH!!!
Bad headlines = not an enticing summary of the content which follows, which means even if your article, blog or material is good, no one even bothers to look because there’s no hook or incentive.
Eg: “An fire drill happened at school.” … no click.
Great headlines = An inspiring title which invites because it's worthy of attention, (but more importantly), is followed by relevant, engaging and interesting information that is well written with the audience in mind. It’s relatable and challenging, drawing your audience in to want to know more.
Eg: “Your child’s fire safety: is your school actually prepared?” Wow… is my child’s school ready if something was to ever happen? Better read this. CLICK.
It’s far from rocket science knowing what the best alternative is. You probably thought to yourself, DAH! But… are you actually creating good headlines? And are the statistics behind each post proving that you know what you are doing?
If you need help…
Just ask! That’s why I became a marketing copywriter in the first place!
Contact me now to help me sharpen your words to achieve your goals today.
Melotti Media Copywriting and Marketing Solutions
Christopher Melotti from Melotti Media is so absolutely honoured to receive the Australian Marketing Institute's CMO (Chief Marketing Officer) of the Year Award for 2017.
Thank you for everyone's love and support!
I absolutely love going to presentations almost as much as I love presenting in front of a crowd myself. There's just something fulfilling about conveying knowledge to a group of people who have come together to hear and learn from it.
Whether a presentation is online via a Webinar or in a room filled with people, you know it has been done right when it creates a memorable experience which educates, inspires and entertains everyone. Not only that, but they come up after to ask further questions!
Sadly, not every presenter gets it right. We've all been there, trying not to tune out or check our phones as someone attempts to take the stage with a boring, dry or completely irrelevant presentation.
This got me thinking: copywriting is a style of communication where we analyse an audience and then delivering a message in an engaging way. So, is there a way to use the rules of Copywriting to improve the content that we present?
Absolutely, and here's how.
Why Do Some Businesses Need To Be Reminded Who The Customer Is?
With such a competitive commercial world in which our businesses compete in every day, customer service and user experience are at the final frontier of differentiation today. Service with a smile that makes people feel good about a transaction, big or small, always leads to a favourable outcome for all parties involved.
It’s a steadfast rule that has been around since barter began.
So, why are some businesses getting it so wrong?
This is a question that comes up all of the time in my classes, on Social Media and in Google searches- how does copywriting work? Right now, content is the most significant part of Marketing strategy because the customer has changed from a consumer, to an empowered decision maker.
As a result, businesses need quality copywriters to write a range of materials in order to better communicate with an audience to produce results that are beneficial to everyone involved.
So, it’s time to answer it once and for all!
Here is all that you need to know about copywriting.
My name is Christopher Melotti, from Melotti Media Copywriting and Marketing Solutions.
(1) Is your content engaging your audience?
(2) Do you have the optimal marketing strategy?
(3) Are your words achieving your goals?
If you didn’t answer YES to any of these, or you’re unsure, it’s time to contact me.
0415 522 521
I absolutely love to learn!
It doesn't matter where you are in your career, or what you do, it's always important to be seeking out new information from people that are gurus in their fields!
Given how fast the world is changing each an every day, you can never know enough, so take the opportunity to gather new knowledge, because that time is never wasted!
ABOVE: Learning LinkedIn leverage and Marketing with the insightful Jane Anderson Personal Branding Expert today. Powerful stuff from such a great presenter!
BELOW: It's always great to learn from the best in the biz! This is Tim Greenhill talking about the business challenges of 2017 and 2018 at Canon Australia's Lunch and Learn in Sydney! What a great session!
So, you’ve committed to writing a regular blog, or producing engaging content for your anxiously awaiting audience, who are ready for your next words to drop...
But then you suddenly remember reality: everyone’s time is precious and people are bombarded with too much content.
Then, how do you get them to read your stuff???
The famous Italian sculptor and painter, Michelangelo, left this work incomplete, and it has been interpreted as our human struggle between the overactive mind, dreaming thousands of ideas daily, and body, unable to keep up with bringing each idea to life.
It's a common phenomenon for people in business and creative fields.
Have you felt like this?
I know I do, every day.
Are you looking to learn more about marketing, digital, content strategy or copywriting? Look no further!
I have a few classes coming up all over Sydney where you can learn the tools of the trade.
Jump on my CLASSES page to enroll, and don't miss out! They full up fast.
See you there!
Your message is one thing. But how you say it can be something else altogether, and it’s that gap that can make all of the difference to how effectively you engage your audience.
We spend a lot of time and energy creating content for our customer to reach and connect with them to earn the precious attention, so we need to make sure that when that time comes, we are offering them plenty of value to spark their curiosity and intrigue.
So, how do you do it right?
Search Engine Optimisation (SEO) has been such a significant element of marketing and content strategy over the last few years, and understandably so. We need our websites, video and collateral to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious conversions.
But are we getting too accustomed to ‘the way we have always done it’, and failing to pay attention to how our customers are searching now? The whole scene is changing right underneath us.
One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, benefits, not features.” And with good reason!
It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong?
It’s one of the fundamental rules all copywriters and content creators must do right if they truly want to engage their audiences, however it remains as a persistent pitfall, continually tripping up many organisations!
Here’s how to ensure that your content is connecting with customers by focusing on the real benefits of your products or services that you’re writing about, and not the features.
Christopher Melotti from Melotti Media was just announced as a FINALIST for the Australian Marketing Institute's 2017 Chief Marketing Officer Award!
Do you really know your customer? Do you offer them value?
Watch my presentation about "Engaging your Audience authentically" here!
Sometimes, inspiration for our writing arrives at the most random of times, and we can't trust ourselves to simply remember the idea for later. So it's best to be prepared!
As Marketers and Content Creators, we pride ourselves on either setting new trends, or keeping an eye on the horizon for new opportunities to adapt into creative and innovative executions.
However, with the world evolving at such a rapid and unpredictable rate than ever before, and our empowered customers taking the lead, Marketers are often taken by surprise at some of the evolution in our fields!
Here are the seven fascinating trends over the last year that surprised us.
What a fantastic and inspirational night, teaching a group of people from a whole range of industries about how to engage your audience with Marketing at Copywriting, at General Assembly yesterday!
I teach regular classes. For more information, click the "CLASSES" tab above.
There are many advantages to learning a new language, including improving your memory, stimulating neuroplasticity, increasing your attention span and training yourself to multitask, not to mention making you more worldly and improving career prospects.
However, how do we make time in our busy lives to study a second language of our choosing? With the use of technology, of course!
The noun 'SONDER' is a brilliant, yet underused and under appreciated English word.
Its meaning is a lesson in humility and a good reality check for everyone.
How much attention do you pay to how you format your copy?
Whether it’s a website, a blog, or a marketing piece, simply throwing words on a page and not leaving instructions for designers can mean that your content is already restricting its true potential. In other words, it’s not going the extra mile to reach and engage your audience.
What do we do, as content creators? Obey SEO rules, or think about our audience?
Or do we even have to make that choice? Turns out, we do!
And for the new, digital businesses, it's often hard to make the right decision!
This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing.
Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it’s finally time to analyse both sides and get to the bottom of this debate.