Does Marketing really know thy customer?
One of the greatest challenges for Marketers is the study of the complicated Human Being.
Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as most text books and 'gurus' lead us to believe.
So, how can you get to know your customer better to improve your marketing efforts?
It's been a popular marketing technique for a few years now and it definitely has a lot of impact on your customers because of the real value it offers them.
However, while the demand for content continues to rise, many businesses are not focusing their efforts on it, which has many of them asking: is content marketing worth it?
Well, let's get some answers to this popular question.
Personal growth: it’s something we should all be striving for; leaving our yesterday behind and enjoying a new-you everyday, fearless of the future.
But are we challenging ourselves enough each day?
Or are we just watching time go by slowly, then suddenly wondering in disbelief where it all went to?
Let's delve into getting this right, as we only have a limited time.
Your business's content needs seem to be forever growing and yet your time seems to always be shrinking.
The problem is, you just can't compromise on producing content as your customer is out there looking for information every day. You have to be present if you want to get their attention and raise brand awareness.
So, you decide to hire a copywriter. But how? Where do you start?
Here is a 7-step guide on how to hire a copywriter to help you get it right and find the best copywriter for your needs.
Have you seen all of your customers out there, hunting for content?
They're out there and their demand is growing every year, which means your business needs to produce content to meet their needs and become a relevant part of the world.
So, your business decides to hire a professional copywriter to help you as you don't have the time or expertise to do it yourself.
However, you'll quickly realise that not all copywriters are the same.
Here's what you need to be looking out for and why!
Last year was a big year, wasn't it? How did your business go?
Well, now that 2019 is here:
Quality content means better search visibility, stronger customer service and improved brand awareness. It's 2019! No more excuses.
Here's why you need to make your New Year's Resolution all about engaging your audience and strengthening your connection with customers using content effectively.
Right. I get it.
We're all too busy today. And yes, no one actually sticks to their yearly resolutions after February (which is a shame).
We all have that long list of goals, but many don't even seem to get a look at... year after year.
But what if I shared my ONE, single goal that I believe to be best of the lot? Could you commit to ONE for the next 365 days like I plan to? Especially if it will help increase your work capacity this year?
Let's give it a go.
Content will continue to be massive in 2019! But it's evolving fast.
While many businesses have now begun to understand the power of content marketing, they still may be falling behind on some of the newer trends - this will hold them back.
How is your content strategy looking like in 2019?
Here are the things you need to know to get it right this year.
There are four types of marketing content when classed by the impact they have on your audience.
It's essential to have a blend of all four to ensure that you're engaging your customers in a balanced way and inspiring them to take action. So, here are the four types to check if your brand is creating everything your audience wants from you.
With the year drawing to a close, are you happy with your last 365 days?
Years go by so fast and you don't want to lose track of everything. Here are some questions to ask yourself now.
Want to know the secret to writing the best copywriting and creating the most effective content? Think like your audience does!
Sounds simple, right? But it's just not that easy. Here's what you need to know.
Where did the year go?!
As things wind down, have you considered these 10 essential questions to ask of your business so that you can build upon a strong foundation in the new year?
It’s worth taking a few minutes to consider how you would answer.
Let's face it: Christmas is an awesome time of the year, but it comes around REALLY fast.
You've probably noticed that your customers are all in the spirit of the season already. But has their favourite brand (i.e.: YOU) done the same?
Whether you're writing simple cards or launching a full Christmas-themed campaign, you need the right festive copy to match. Here are some pointers!
The quest to understand the humble human customer has been at the core of Marketing since the beginning of time - and still continues today.
In fact, in the digital age of technology, AI and Automation, it's even more important to understand more about consumer psychology than ever before.
Here's what you need to know about customer behaviour, and how to achieve marketing success through this appreciation.
Are your Marketing efforts working alongside your sales team?
They should be!
As the most outward facing group speaking directly to your customers, it's important to never underestimate the potential that your sales function has in directing your marketing campaigns, and vise-versa.
Here is how you can combine the strengths of both teams for the ultimate impact on your bottom line.
How up to date is your resume?
Will you miss an opportunity or be left unprepared because you haven't looked at it for years?
Regular updating of your professional resume is more important than most people realise.
This article is to bring to light and motivate everyone to place more importance on this by showing you the benefits, as well as providing you with the tips you need to succeed.
The digital age is great! Everything is at our fingertips these days.
With businesses of all sizes and industries embracing the digital era where technology, automation, AI, Voice and the Internet Of Things (IoT) are all being implemented on a grand scale, what could go wrong?
Laziness... and our customers are noticing.
Innovation In Business: Not doing the same thing over and over…
Sounds self-explanatory, right?
But then why are organisations getting it so wrong, over and over?!
Content marketing is essential for all modern businesses.
There’s no denying it.
However, amongst all of the hype, businesses and marketing teams have fallen a bit out of touch with what content marketing truly is and how it works.
Yes, it is a powerful strategy which offers you (and your customer) a whole list of advantages, however it works best when you fully understand its strengths and its limitations.
So here’s a little reality check to realign the industry’s perception to help you get the most out of content marketing.
With Halloween lurking around the corner, it’s the perfect time to check if you’ve been accidentally scaring off your target audience with your copywriting and content.
Quality copy attracts, engages, excites and ultimately sells to get results, however so many businesses might as well have their message painted in blood, hanging in a crypt!
Are you making these 5 ghastly mistakes when it comes to copywriting?
Strategy... we all do it. We all need it.
Does anyone ask why?
‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years.
But does everyone truly understand what it really is and how to maximise its potential?
If you run a business, one common trend that we all experience is the feeling of struggling to keep up. There are so many tasks that need to be done each day and both you and your team can’t seem to find a way to fit it all in. One activity that seems to get sacrificed often is marketing (which can be a disaster)!
Does this sound familiar?
Well, the answer is to either hire more people or to outsource.
Here are the 5 scenarios where you should be considering outsourcing your business’ content marketing.
Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’.
They will make a lot of decisions about your business based on what they discover on your website, so you need the content to be perfectly planned, arranged and written to get the best results while they’re looking.
Here’s how you write effective content for your website.
How long does copywriting take?
It's a very common and fair question, but the answer is a little difficult because every project is different.
However, what I do know is that it's very easy to underestimate because it's a specialised kind of writing.
So, how do you know how long it takes to write strong copy?
Read more below.
Everyone can compete on a tangible level. The real key to business survival lies now in the intangible.
Do you appreciate the importance of creativity?