 My new book, Corporate Cornerstone is out today on Amazon!
This is Volume One and features a collection of Marketing and Business essays for the successful professional. Get it now for under $4 via this link: http://tinyurl.com/CorporateCornerstone In today’s face-paced and complex business environment, it’s highly advantageous for everyone within the corporate world to have a comfortable understanding of all of the active functions and departments in an organisation so that the bigger picture can be seen when undertaking strategic decisions which can ultimately affect the success of that organisation. One such function is that of Marketing: the churning turbine that aims to devise strategy and implement tactics to connect a business to its customers to generate results. Marketing is a versatile, crucial and ever-changing practise that is often unfortunately misunderstood or underappreciated, but also one with unlimited depth and infinite purposes. Customers and markets today, are volatile, highly educated and evolving every minute of the day with shifting dynamics, demands, demographics and dimensions. The Marketing department of an organisation must always be moving at an equally high speed to ensure it can answer such a demanding call to not only research and understand the market, but make effective and efficient strategic decisions which will ultimately determine how a business becomes and remains successful. The Corporate Cornerstone volumes are designed as a brief collection of Marketing and Business essays for the successful business professional looking to further their knowledge. The volumes will be released regularly with fresh and informative topics. This book differs from average business fiction publications, as I wrote it to be a summarised, easy-to-read guide which can be easily absorbed by all readers: from the student seeking an alternative resource, to the corporate professional looking to further their knowledge. I hope you get as much out of reading this as I did writing it. Christopher Melotti Melotti Media Copywriter |
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