I am currently attending the Medical Journal Of Australia (MJA)'s 100 Year Celebration of publication history at The University Of Sydney in July 2014.
It's an exciting time for the highly respected Healthcare and Medical magazine, with a reflection upon their elaborate history, celebrating their respected present and embracing the potential of their future.
With the first ever medical journal published in the 1600s in Paris, the medical journal industry exploded over the next few centuries, progressing into the 1800s with such titles as The Lancet, with the intention to "inform and reform", to what we take for granted today, both in print and in electronic form.
As Professor Richard Smith mentioned in his speech today, Journals like the MJA are precious because they achieve so many crucial objectives: - Publishing science - 'sorting out science' by quality and subject - furthering education - improving medical practice and making change happen - informing on latest news - keeping a record - opening a forum for debate - leading new information - campaigning - investigating and exposing corruption - legitimising and agenda setting - entertainment - making money - aggrandising an institution
He also added that there is an opportunity for these objectives to be vastly improved and expanded via the use of a central database, rather than limited in print.
So, perhaps the medical publication industry and, in fact all publication industries, need to actively embrace technology and not limit ourselves to the biases and inertias of the traditional past.
After all, it's all about learning from the past to grow into the future: that's what celebrating 100 years is all about.
A big congratulations to the MJA for your 100 Year Centenary and many more years to come! #MJA100
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