Marketing: getting Your Sales Team Involved

Are your Marketing efforts working alongside your sales team?

They should be!

As the most outward facing group speaking directly to your customers, it's important to never underestimate the potential that your sales function has in directing your marketing campaigns, and vise-versa. 

Here is how you can combine the strengths of both teams for the ultimate impact on your bottom line.

In my recent blog, The 8 Truths of Content Marketing (you need to know), I discussed how the sales team must be involved in order for a business to experience true success when using content marketing.

Why? Because content marketing without the sales team can fall very flat - a fact that most businesses overlook (to their detriment). 

I only scratched the surface with this important connection between sales and marketing teams.

In a world where we are embracing technology and advancements in digital AI, it's still critically important to bring your sales and marketing teams together, for true business success.

Yes, good 'old' Smarketing

Yes, we all know that name and, yes, we know how daggy it sounds - yet, that doesn't make the point of it any less true.

When your marketing and sales teams come together, you will truly see great results. Even if you're a solo entrepreneur, you need your marketing efforts to complement your sales efforts- in fact, a sole trader should know this truth better than anyone else.

I've been a Marketer for over 10 years, and I've seen the typical conflicts between the teams. Sure, sales think they rule the place and marketing believe we know everything - so we don't always see eye-to-eye.

However, it's in these differences where a blending can have phenomenal power. Marketing and Sales balance each other's extremes and boost each other's results. 

A real example from a client

While I've always known the importance of this synergy, it was when working with a multinational printing and digital company that I saw the true power.

They approached me about implementing an entire Content Marketing plan from scratch, and then asked me to undertake all of the copywriting to create the content itself.

I began by insisting that the sales team be brought on-board early, to first explain why, what and how we were using content marketing to help them sell. Then, we asked for their feedback and ideas.

Because of this, not only was the content directly addressing the real customer needs based on the sale team's first-hand experience, the team also helped amplify the content out, which in turn, saw the campaign produce excellent results and measurable ROI.

Additionally, the sales team worked out the role they played and used the content to reach both new and existing clients to offer value and close more sales. They felt invested in what we were doing, and took an active role in seeing it succeed.

It was an absolutely win-win situation which led to amazing results.

How do you bring Marketing and Sales together?

1. Create a draft outline of your marketing campaign
2. Call a short meeting in a convenient time, like a Monday morning
3. Explain the campaign, it's importance and how it will work
4. Show them why the campaign will help them achieve their sales targets
5. Get them involved by asking for their opinion, ideas and feedback
6. Work out which suggestions are relevant and implement them to improve the campaign
7. Show them how you used their feedback in the content you create
8. Provide them with the content so they can use it in their sales efforts 
9. Track the results and share it with them
10. Celebrate how working together can reap rewards for everyone involved.

Content marketing and copywriting is already being predicted to grow even more next year, as Marketing strategy moves away from direct advertising, and into building genuine relationships with customers through innovative content.

With this in mind, will your Marketing strategy be empowered by the insight of your sales team? Or will it be left without such an important input?

If you want your Marketing campaigns to succeed, it's time to collaborate. 

How Can Melotti Media Copywriting Help You?

To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.

You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!

For more information or to speak to a quality copywriter to get the results you’re business deserves, contact me now at chris@melottimedia.com.au.

I can sharpen your words to achieve your goals, today!

Christopher Melotti

Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au
 
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