Content Marketing is a powerful medium in which to reach people today.
Because people don't want to be sold to anymore. They don't want to be pressured or convinced or deceived. Instead, they want to be valued, empowered and educated.
They demand choice and information on which to make their own decisions, rather than being sold to. This means they are actively seeking regular, accurate and engaging content from your brand, when and where they're searching for it.
This is where a quality Copywriter with a Marketing background can really help your business grow and succeed by connecting you with your customer on a deeper level.
We know how important content is- but do you need a Copywriter?
Writing effective content (referred to often as 'copy') is something we all know is essential, but it can get daunting and overwhelming really quickly if you don’t know where to start or how to do it.
Despite the understanding of its role in the success of your business, your content can regularly find itself pushed toward the back burner. But the issue is, your business can't afford to put it off.
You need scripts for video, articles for blogs, messages for your adverts, writing for your press releases, clear sentences for your strategy documents, and the list goes on.
So, what do you do when you don't have the time or the expertise to write excellent content to help reach your customers and stand apart from your competitors?
|Hire a copywriter! The answer is 'yes, you need one'|
Here are 5 of many countless reasons why your business needs a copywriter.
(1) To free up your time
Simply put, outsourcing your content requirements to a professional copywriter frees up your time to do what you need to do, while your copy is still getting written. Remember, it's not about you, but the paying customer; and if they are demanding consistent and engaging content on specific topics billions of times a day (which they are!), then you need to be there or miss out. Quality writing takes precious time, so reach out and find a copy writer who suits your business.
(2) An outside perspective
Often, our business' internal teams get a little 'blinkered' by the way that things have always been done. They can get biased and accustomed to the status-quo. An external copywriter can provide a fresh perspective that your business really needs, in order to come up with an innovative angle which gives your customers something unique and new. This is why having a writer with Marketing experience can really help your business find better ways- because they're trained to do it!
(3) Quality writing: all message, no distractions
Not everyone is as skilled with grammar, spelling and punctuation- all of which are very important to your customer. You want them to be reading the content for your message, not focusing on the little errors sprinkled throughout. A professional copywriter will ensure that all of your content is perfect to keep both your audience, and the big Search Engines happy.
(4) Not just words- strategy too
There are strategic objectives and ROI measurements behind your content that all need to be achieved to make it worth your while. A professional copywriter does this day-in and day-out, which means they are masters at crafting content to not only attract and inspire your audience, but to encourage the desired behaviour afterwards. A copywriter can give your Call To Action (CTA) more impact so you can see better results.
(5) They're masters of the craft
Or at least the one you hire should be! A quality copywriter will:
How Can Melotti Media Copywriting Help You With Your Content?
At Melotti Media, we understand that high quality copywriting is essential for business success, but it is easier said than done. You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and marketing needs.
If you need further clarification about content, or if you need a quality copywriter to get the results you need, contact me now at firstname.lastname@example.org. Or leave a comment, below.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Marketing Solutions
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DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.