Everyone can compete on a tangible level. The real key to business survival lies now in the intangible.
Do you appreciate the importance of creativity?
Everyone can compete on the tangible level - the real key to survival lies now in the intangible.
I attended a function recently, where Todd Sampson presented to a crowd of Marketing and Advertising professionals on the topic of creativity in business. Nothing ground-breaking on the surface… that was until he began to explain something which we’d all seemed to have forgotten.
His talk was inspiring and insightful, and it really got me thinking about the true nature of creativity.
As a Marketing professional, creativity is the cornerstone building block in my repertoire however, he made me truly consider what that meant.
When you really consider it, creativity is a precious commodity that must be practised and respected. This is why I write, both creatively and professionally- to keep the creative juices flowing, so to speak.
Creativity is an underappreciated resource, simply because it’s often subjective and difficult to measure, yet holds the key to all future success.
Sampson claims that, with the era of technology, rapid advancement and digital disruption that we’re in right now, creativity is the final frontier of competitive advantage.
Think about this for a minute: he states that it’s only through an individual or organisation’s ingenuity that we can truly differentiate ourselves, and I began to realise how right he is. It’s in our ability to problem solve and innovate that leads to progress, success and, essentially profit. Today, everyone can compete on the tangible level; the real key to corporate survival lies now in the intangible.
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