Who has heard the overused saying “content is king”?
Everyone! A fear years ago, this was the royal decree that marketers were grovelling to. It was all about pumping out as much content as possible to keep the masses and the Search Engines happy.
However, a few years later, it’s now everywhere. Hordes of it.
That’s why I spend more time worshipping “Engagement is queen.” She’s much more important.
Here’s how to take a quality over quantity approach to content so that your kingdom will actually want to read, watch and listen.
Prefer to listen, rather than read? Here's the Podcast summary!
Content marketing is nothing new today, however it sure is still growing
Why? Because it works well catering to people’s insatiable appetite for entertainment and education.
Content marketing is about producing all forms of content for the purpose of interesting and engaging an audience by earning their attention, making your brand relevant and inspiring them to act.
Content marketing is an effective type of marketing because it aligns your products with your customer’s lives rather than forcing it upon them like direct advertising does.
Content, content and more content
So, if you’re on the content marketing bandwagon, what does your brand create?
Videos, blogs and website information, white papers, eBooks, Podcasts? What reach and engagement do you currently get?
Today, brands are pumping out so much content and forgetting that the days of amassing quantity is just not good enough anymore.
With all of the clutter, there are a lot of things vying for your ideal customer’s attention every minute of the day. This means that we need to be producing content in a smarter way, not a faster way.
If you want to capture your audience’s attention and engage them, then your content needs to have a lot of thought and careful planning to get it right. Here’s how.
How do you create quality content over quantity?
Remember, quality content over quantity
If you focus on these above 6 rules, then you will start to see that the health of your content marketing will begin to improve. It makes sense - if you’re catering it more to the real needs of people, it’s in their best interest to read, watch or listen to your content. That makes it appealing.
Trust me - your audience learns very quickly what brands are worth following and what aren’t.
By producing quality, you’ll be one that gains a good reputation in the market and the centre of their attention.
How Can Melotti Media Copywriting Help You?
To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at firstname.lastname@example.org.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Marketing Solutions
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