Words, words, words.
What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words!
Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on.
But it’s easy for businesses to take their copy for granted. Industries change and customers shift, however brands often forget to evolve their wording and messages along with this.
These words are what your customers see every day – so, what are they reading? What are you giving them to read?
Let’s discuss why it’s important to never neglect the words behind your brand, especially now.
What should people do after they’ve read, watched or listened to your content?
Are you providing them direction?
A “Call to Action”, or CTA, is the powerful (and essential) part of your content which guides your audience to proceed to the next step – whether that’s signing up, booking an appointment, contacting you or whatever else your goal is.
The success of your marketing conversion rates lie in your Call To Action’s effectiveness, so you must place the appropriate Call to Action to show your audience the way forward.
To help you craft the perfect Call to Action in your marketing, we prepared the essential CTA stuff you need to know about it.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.