HubSpot is a powerful and innovative piece of marketing software.
That’s why you chose it, after all!
As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions - all by optimising your marketing practises.
There’s a catch to this, however.
HubSpot doesn’t work without sufficient quality content to fuel it. Its success in adding value to your business lies in the creation of written content that attracts, engages, informs and delights a target audience.
This is where a copywriter completes the missing piece of your HubSpot strategy.
By empowering content with words, a Hubspot certified freelance copywriter can help you offer the most out of HubSpot’s tools and resources so you can accomplish bigger results.
Here’s how and why.
How does copywriting work?
This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today's modern customer.
As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce results that are beneficial to everyone involved.
So, it’s time to answer this question once and for all!
Here is all that you need to know about copywriting and how copywriting works for your business.
2020 is the beginning of a fresh, new decade!
This is the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
There’s a common misconception today about what copywriting is.
Or more specifically, how it differs from simply writing well in proper English.
Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling.
But copywriting is so much more than just writing well.
In fact, if you’re using a copywriter to just check spelling and grammar, you actually need an editor (or you’re not using your copywriter to their full potential).
In today’s content marketing era where your customers DEMAND content from you, copywriters have never been more important for businesses.
However, you can’t get the most value out of a copywriter without understanding how the profession works first.
Here are the common copywriting myths and the truth to set the record straight – as well as how you can get the most benefit from professional copywriting services.
Connecting with your customer can be quite challenging.
They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you.
You do this by addressing their core pain points.
However, it’s not just as simple as that.
Here’s how to correctly address your customers’ pain points with copywriting and content marketing.
So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales.
Every business does!
A copywriter is your best friend, then.
After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A solid creative brief is what.
It’s very important to get this stage right, just like it is with any creative service. So, here’s a guide on how to brief a copywriter to get results.
People today are time-poor, easily distracted and have a short attention span.
On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales - however, most find that their content marketing just doesn’t get the impact they were hoping for.
Here’s why, and what you can do to improve.
Most businesses today are looking to increase sales and revenue.
To do this, the default response tends to be about putting resources into finding new leads, and more resources into converting these leads into new customers.
Then, repeat the process.
While gaining new customers is a good thing, is this always the best marketing strategy?
The creative arena of Marketing requires people who are innovative and bold, experimental and inventive.
Organisations rely on their Marketing department to produce effective solutions which aren't derived from a Standard Operating Procedure or text book.
While we all understand and expect this, are we empowering our Marketing teams to take risks and reach for the stars?
How do you empower your team to produce excellent campaigns which earn results?
There is a misconception today that copywriting is words, but “just better”.
While there is some basic truth to that, copywriting isn’t just fancy editing. A quality copywriter doesn’t just offer you words – we offer the marketing and sales potential that words can create.
In a world of content marketing where customers are hunting for more information and entertainment, it’s not just about writing well – it’s about applying copywriting to real situations and getting results.
In this blog, I will discuss actual business applications of copywriting to help you understand how a freelance copywriter is an excellent addition to your marketing arsenal.
All businesses must be able to communicate effectively with their audiences if they want to continue to survive, grow and be successful.
Because of this, a copywriter can make significant contributions to your overall Marketing strategy. However, not many people understand the true value a copywriter offers your
Sure, word choice is important - but there’s so much more you get from our service than just words.
Let’s discuss the 5 core benefits a copywriter provides for your business.
Marketing is changing so rapidly that it's almost becoming an impossible evolving enigma. So how do you keep up and make sure all of your bases are covered?
Gone are the days when all that was needed was to print a pretty picture onto a page and show it to a mass audience to get them to come to you.
Here's how to stay on top of Marketing trends and not get overwhelmed.
Do you truly know your customer?
Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well.
The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible.
One of the best approaches is to ask them directly - but how do you get the right information from them?
Here are my 8 tips for helping your business gain the most insight from your customers
Your brand, your business and your products all have a unique story- and out there are people who are waiting for it.
To achieve success, you must tell it in the right way to the right audience to earn attention and inspire action. This involves effective communication, which all begins with words.
So, when do you and your team write these valuable words, and when do you search for a freelance copywriter to help?
It’s is a coveted but often underappreciated human ability.
Everyone wants it because creativity can offer a business a lot of value through fresh new ideas and innovation. Therefore, it needs to be encouraged, nurtured and managed well.
Even more importantly, professionals who sell their creative services, such as Copywriters, Marketers, Designers, Builders and Illustrators, need to realise (more than anyone) that we must treat our gift with respect and give it a break, or we risk driving it into the ground.
I experienced this firsthand myself recently.
Here’s what I discovered and what to do to get your spark back.
Who has heard the overused saying “content is king”?
Everyone! A fear years ago, this was the royal decree that marketers were grovelling to. It was all about pumping out as much content as possible to keep the masses and the Search Engines happy.
However, a few years later, it’s now everywhere. Hordes of it.
That’s why I spend more time worshipping “Engagement is queen.” She’s much more important.
Here’s how to take a quality over quantity approach to content so that your kingdom will actually want to read, watch and listen.
With marketing evolving faster than ever before, it’s no surprise how quickly trends come and people’s preferences shift – all of which we need to adapt to if we wish to survive in the business world.
Well, now it’s content marketing’s turn to take a leap forward. Besides voice search copywriting and voice content on the horizon, I’ve witnessed another new (and awesome) trend- which is interactive content.
Here’s how interactive content is evolving content marketing by ensnaring your customer’s interest on a whole new level.
Marketing theory tells us that, in order to reach our audience, we need to use the channels where they are most active.
This makes sense. As brands, we create content and then naturally cherry pick the touch points where our ideal customers spend the most time, so they see it and hopefully engage with our message.
Only a few years ago, this was quite narrow and selective.
However, what if your customers are now everywhere?
Creative content is all around us every day.
It’s all over the websites we visit and the videos we watch. It’s across the blogs we skim, the podcasts we listen to and the books we read. We’re obsessed with it.
Quality content is popular with audiences, which is why content marketing has become a highly effective way of reaching and engaging people. However, due to the abundance of choice, people don’t spend their precious time on just anything – they demand relevant value.
So, how is your business meeting this demand for content?
Marketing 101 teaches us that there are two types of customers: Business To Business (B2B) and Business To Consumer (B2C).
While elements of this still hold true, the world has changed. People now expect a far more personalised experience and a deeper connection from brands than ever before.
Meeting this expectation is called Human-To-Human (H2H) Marketing.
So, how is your brand connecting with humans?
One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first - not features.” And for good reason!
It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong?
It’s one of the fundamental rules all copywriters and content creators must do right if they truly want to engage their audiences, however it remains as a persistent pitfall, continually tripping up many organisations!
Here’s how to ensure that your content is connecting with customers by focusing on the real benefits of your products or services that you’re writing about, and not the features.
We all know how important it is to raise brand awareness. But is this enough, today?
For too long, Marketing has assumed that if customers are simply aware of a brand that it means they will eventually make a purchase. While this may be true to come degree, we need to move beyond this limited thinking, because just knowing of a product or service doesn’t mean they’ll convert.
With customers being more savvy, empowered, distracted and time-poor than ever before, we’re living in a world where the individual consumer holds a lot more power than ever before. They now have the world at their fingertips which means we need to be actually relevant to them if we want to make a sale.
Let’s discuss this in more detail.
One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing.
Have a good think about your own business- are you guilty of this?
Marketing is one of an organisation's most essential resources, especially in today's digital and very connected world where people are in constant contact with you.
What are you showing them? How are you making them feel? What impact does that have?
Here's why marketing is crucial from the start.
Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free.
That, or at a rate so low that it may as well be free.
Freelance copywriters are commonly faced with this scenario.
The reasons can vary from 'free exposure' to 'free trials', but whatever the reason, it occurs. So how does a professional service provider deal with this?
Is there a problem or should you just accept it?
Digital marketing is very commonplace today.
It's everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more.
It has been for years. However, 'commonplace' doesn't mean that it's stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and so on, digital marketing is evolving rapidly.
So, what happens to copywriting inside this shifting landscape? Quite a lot, actually! It plays quite a significant role across all of it.
Let's explain this further.