Landing pages are a big part of your Marketing.
Why? Because, if done well, they convert your visitors into leads and paying customers.
Of course, for that to happen, the copywriting on your landing page must first appeal and resonate with your audience to take them on a journey from stranger to buyer.
Here are some useful tips in writing effective landing page copy to help you.
Yes, all we’re hearing and reading about at the moment is the current state of the coronavirus, and how it’s impacting our health and our economy right now.
But - what about in a couple of months? A year?
What do you think will be left in the wake of COVID-19 for businesses?
Here are my predictions – and SPOILER – they’re not all bad.
The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.
As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.
Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, non-existent.
This coronavirus downtime may have you wondering what your business should do.
Marketing is your answer – and here’s how.
Today, social media is an integral part of marketing and business communications.
It's a communication tool just like every other channel and requires A LOT of your attention if you want to be successful.
Social Media platforms such as LinkedIn, Twitter, Instagram and Facebook (amongst many others) are powerful ways of conducting business. Yet surprisingly, many organisations haven’t quite perfected the art of utilising them to their maximum potential.
Here are our three top marketing tips to helping you get the most out of social media.
Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.
This means they’re hunting for content.
Is your brand taking this opportunity to be part of this?
Marketing isn’t always an exact science, which can make crafting an effective content marketing strategy difficult to get right.
With all the pressure around meeting creative demands, covering budget constraints and handling all of the channels involved, you must also take into consideration your target audience who have subjective perceptions, high standards and different needs.
It’s even more challenging if you’re in the B2B sector.
B2B content marketing must be professional and business-centred, as your clients here are decision-makers and critical thinkers who are focused on the returns and financial incentives for their own organisations.
Yet, you must also consider that they are people too who want engaging and informative content just like B2C consumers – tricky, huh?
So, how do you strike a perfect balance when producing B2B content?
Here’s a guide to help you out.
The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment.
Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world.
On top of that, the modern customers today are demanding authentic and savvy content that not only informs, but also entertains – making it extra challenging to create a powerful message that allows your business to stand out – loud and proud.
To survive, then, you need to craft effective advertising copy that will leave a powerful and lasting impact on your target audience.
It shouldn’t only resonate and be relevant - your advertising copy must also empower consumers to act.
How, you ask? Here are some tips to writing more effective advertising copywriting.
Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism.
How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one.
While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome.
How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed?
What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business?
It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we do content marketing, we want people to interact, read, listen, watch and act.
To help you, here’s how to create content that increases engagement.
A new era of Marketing is upon us now.
It involves Big Data, Machine Learning and AI Marketing in a revolutionary process called Programmatic Advertising. We shouldn’t be surprised – we all knew this was coming.
But now that it’s here, it’s time to educate ourselves. I spoke to one of the pioneers of this Marketing Technology in Australia, Adgility, who took me through it.
Now, I’m going to do my best to explain my understanding to you.
Here’s what Programmatic Advertising and AI Marketing is, and how it’s going to revolutionise our industry for the better.
Do you have a small business?
Everyone knows how important it is to plan ahead – and, there’s no difference when it comes to marketing.
Unfortunately, small and medium-sized business owners can often find themselves struggling to just keep up, let alone planning marketing campaigns. So, what usually happens is ad hoc marketing or on-the-fly promotions.
However, this can make your SME directionless and unsustainable, hindering you from reaping long-term success.
Relying on reactive marketing rather than sticking to a well-planned marketing strategy can only do so much. So, if you haven’t created a marketing strategy yet, it’s not too late to consider it.
Here are reasons why you should spend time on marketing strategy and everything you need to know about how to do it.
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that WHAT and the WHY about Content Marketing. But what seems to be lacking is the HOW! How do we implement it?
So, here are the 5 ways how to use content effectively in your business strategy.
HubSpot is a powerful and innovative piece of marketing software.
That’s why you chose it, after all!
As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions - all by optimising your marketing practises.
There’s a catch to this, however.
HubSpot doesn’t work without sufficient quality content to fuel it. Its success in adding value to your business lies in the creation of written content that attracts, engages, informs and delights a target audience.
This is where a copywriter completes the missing piece of your HubSpot strategy.
By empowering content with words, a Hubspot certified freelance copywriter can help you offer the most out of HubSpot’s tools and resources so you can accomplish bigger results.
Here’s how and why.
How does copywriting work?
This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today's modern customer.
As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce results that are beneficial to everyone involved.
So, it’s time to answer this question once and for all!
Here is all that you need to know about copywriting and how copywriting works for your business.
2020 is the beginning of a fresh, new decade!
This is the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
There’s a common misconception today about what copywriting is.
Or more specifically, how it differs from simply writing well in proper English.
Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling.
But copywriting is so much more than just writing well.
In fact, if you’re using a copywriter to just check spelling and grammar, you actually need an editor (or you’re not using your copywriter to their full potential).
In today’s content marketing era where your customers DEMAND content from you, copywriters have never been more important for businesses.
However, you can’t get the most value out of a copywriter without understanding how the profession works first.
Here are the common copywriting myths and the truth to set the record straight – as well as how you can get the most benefit from professional copywriting services.
Connecting with your customer can be quite challenging.
They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you.
You do this by addressing their core pain points.
However, it’s not just as simple as that.
Here’s how to correctly address your customers’ pain points with copywriting and content marketing.
So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales.
Every business does!
A copywriter is your best friend, then.
After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A solid creative brief is what.
It’s very important to get this stage right, just like it is with any creative service. So, here’s a guide on how to brief a copywriter to get results.
Every business today is involved in digital marketing – one way or another.
However, what role does copywriting play in this? How do words blend in to amplify your online marketing efforts?
You may have the best product in the market and can be confident that you deliver the best solution, but it still won't be profitable if you’re unable to communicate your brand well to your target audience.
Your business must stand out online.
So, how will you effectively relay your value so that you stay ahead of your competition?
With digital copywriting!
Here’s how copywriting is an important part of digital marketing.
People today are time-poor, easily distracted and have a short attention span.
On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales - however, most find that their content marketing just doesn’t get the impact they were hoping for.
Here’s why, and what you can do to improve.
Most businesses today are looking to increase sales and revenue.
To do this, the default response tends to be about putting resources into finding new leads, and more resources into converting these leads into new customers.
Then, repeat the process.
While gaining new customers is a good thing, is this always the best marketing strategy?
The creative arena of Marketing requires people who are innovative and bold, experimental and inventive.
Organisations rely on their Marketing department to produce effective solutions which aren't derived from a Standard Operating Procedure or text book.
While we all understand and expect this, are we empowering our Marketing teams to take risks and reach for the stars?
How do you empower your team to produce excellent campaigns which earn results?
So, you're looking to improve your copywriting abilities, and you're searching for classes, wondering if they're worth the time and money?
Are copywriting courses worth it?
It's a valid question to ask when committing to anything, today. Time is a precious resource, and we want real results after all!
Well, the answer is yes, but it depends on a lot of factors.
Being a Content Marketing Copywriter, as well as a teacher at five different educational institutions in Australia, let me give you the pointers about what to look out for and how to get the best result for your investment.
That way, you'll say: 'yes, that copywriting course WAS worth it."
There is a misconception today that copywriting is words, but “just better”.
While there is some basic truth to that, copywriting isn’t just fancy editing. A quality copywriter doesn’t just offer you words – we offer the marketing and sales potential that words can create.
In a world of content marketing where customers are hunting for more information and entertainment, it’s not just about writing well – it’s about applying copywriting to real situations and getting results.
In this blog, I will discuss actual business applications of copywriting to help you understand how a freelance copywriter is an excellent addition to your marketing arsenal.
All businesses must be able to communicate effectively with their audiences if they want to continue to survive, grow and be successful.
Because of this, a copywriter can make significant contributions to your overall Marketing strategy. However, not many people understand the true value a copywriter offers your
Sure, word choice is important - but there’s so much more you get from our service than just words.
Let’s discuss the 5 core benefits a copywriter provides for your business.