When it comes to content, there are five types, based on the impact they have on your audience.
This offers a great opportunity to mix things up, for both them and your brand.
Having a blend of all five also ensures that you're engaging your customers in a balanced way which inspires them to take action.
So, let's define the five types to check if your brand is creating everything your audience wants from you.
How genuine are your brand’s messages?
How honest is your tone and communication style?
Does the information you provide earn trust?
These are critical questions to ask yourself because your customer is very savvy, suspicious and intuitive today. They have wised up to the fake and they’re not afraid to tell you, tell others and walk away altogether.
Here’s why being genuine is so critical in marketing and what that even means.
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