Just like a shop front or office space, your website is another entry point for your customers.
AND just like any physical location, it should be maintained, updated and polished regularly.
Your website makes up the majority of your digital presence. It’s like a virtual shop where people go to browse through your products and services, and learn more about your brand.
But most importantly - a website is a place where they will decide if you can be trusted with their needs.
Is your website putting on a good show for them and winning them over?
It should be. Here’s how.
In today’s marketing, consistency is key.
This certainly applies to the way your brand communicates through its messaging, style and tone of voice.
I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s very important to have a consistent core message that forms a relatable identity.
Here’s why your brand needs a core message and how to do develop your own.
Content Marketing is highly mainstream today.
But it’s also powerfully effective when done correctly. Why? Because your audience is actively hunting for valuable, entertaining and informative content every hour of every day.
Look at what you’re doing right now! Look around at everyone on their phones.
Searching for content is ingrained into our lives.
So, what types of content do you need for content marketing?
What content does your brand need to create to be successful?
Do you want your content to go further?
Is your content continuing to offer you results?
Most of your content should be working hard for you on an ongoing-basis.
If not, then it's time to plan the use of your content better! Having a more robust approach to content marketing offers many advantages and it's beneficial for both your customers and your brand.
Here's how to prolong the strength of your content, so it can go the distance for the good of everyone.
Your brand is one of your business’ most valuable assets.
That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity.
A brand identity is much more than just aesthetics like colours, prints and typography - it is how your brand defines itself.
Here’s how to build a brand identity using copywriting.
Competition is fierce today.
Business Owners and Managers like you are looking to digital marketing initiatives like social media, influencer advertising, interactive content and even Artificial Intelligence (AI) to connect with your audience.
However, you shouldn’t overlook and underestimate one of the oldest yet effective marketing tools that exist – email.
With over 3.9 billion daily email users in the world, email marketing (or Electronic Direct Mail - EDM) still offers results, can make a good impression and build lasting relationships with customers. In fact, marketers who utilise segmented email marketing campaigns enjoy an increase in revenue as much as 760%.
Do you want to achieve the same success from email marketing? We know the secret! Here’s how.
Do you want to drive your business forward?
Let’s be honest: marketing strategies make the most impact today when it comes to brand growth and public-facing progress.
Those inspiring brands we notice and follow? Their success comes from smart, innovative marketing.
With an active marketing approach, you can make a big impact using advertising, educate through content, develop new solutions and build stronger relationships with your customers.
So, how do you create effective marketing strategies?
Have you visited a website and then seen their brand everywhere online?
This is a Marketing Practise called Retargeting (or remarketing).
It's a highly-effective way to raise brand awareness with prospective customers and a very cost-effective approach of getting people to return to learn more about you and hopefully make contact.
Retarget marketing is definitely something your business should be using to expand your digital marketing presence.
So here's everything you need to know to get started.
A common challenge all businesses face is crafting the perfect marketing messages.
This is because it seems easy but can be deceptively difficult. You need to explain how you provide a relevant and valuable solution to a customer’s problem without boring or confusing them, while aligning with your overall marketing strategy and brand positioning.
Hard, isn’t it? It’s no wonder why brands struggle to promote their products and services with a compelling marketing message.
To help you create ideal marketing messages, here is a list of mistakes to avoid.
Businesses absolutely must have a website today.
It's not an option or a nice-to-have anymore, because it's the only digital asset that your business has direct ownership and control over. This means that it's the only true platform fighting for your business in the vast online landscape.
It's where your audience goes to find you and learn more about what you do.
But just having a website is not enough. Capturing visitors' attentions immediately with great design and copy is just as essential.
So, here are three simple tips to help you get it right!
Think back to the last thing you bought.
Did you know there is an 8-step customer journey that we go through with every single purchase we make?
This is how we go from no knowledge about a product or service, to a purchase and beyond. Throughout this buying journey, there are several stages involved and at each, we look for specific information before we can progress to the next stage.
This is where a smart content marketing strategy comes in, providing value at every stage to transition our potential leads into advocates.
Let’s discuss each stage and the content your brand should be creating to drive people along their own customer journey.
Every business has (or should have) a unique brand identity which makes it identifiable and appealing to its audience.
If not, you will look, feel and act exactly like your competitors.
So, how do you ensure your brand is distinct?
Strong branding is developed through solid marketing strategy to ensure a brand’s personality is relevant in the eyes of your target customer.
Here's what your business needs to build a brand.
Is the customer always right? That really is the question!
Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them.
But in today's digitally surging and rapidly changing environment, does your customer even know what they want?
Your customers can now easily access information in just a few clicks.
The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour.
To capture your target audience’s attention, you need to cut through the clutter of overload and provide relevant value that will separate your business from everybody else.
Inbound content marketing is an effective strategy that can help you make a powerful impression by delivering them content at the right time and in ways they want.
When done correctly, optimising inbound marketing can present great opportunities to engage your audience and earn their trust.
Here is everything you need to know about inbound marketing and its importance in your business quest towards success.
What should people do after they’ve read, watched or listened to your content?
Are you providing them direction?
A “Call to Action”, or CTA, is the powerful (and essential) part of your content which guides your audience to proceed to the next step – whether that’s signing up, booking an appointment, contacting you or whatever else your goal is.
The success of your marketing conversion rates lie in your Call To Action’s effectiveness, so you must place the appropriate Call to Action to show your audience the way forward.
To help you craft the perfect Call to Action in your marketing, we prepared the essential CTA stuff you need to know about it.
As marketers, we do research, we conduct tests, we utilise AI and machine learning, previous experience and intuition - all with the aim to execute marketing campaigns that produce results.
However, despite all of this, sometimes things don’t go as planned.
Why? Because our audiences are unpredictable humans – regardless of whether we’re targeting B2B, B2C or both.
So, assuming you did everything right in preparation, and your marketing campaign still fell short, what do you do now?
Businesses need customers.
B2B, B2C or both – customers provide the interest, attention, support and, most importantly, dollars you need to survive.
This is why it’s important to know exactly who you’re targeting because trying for “everyone” is not the best strategy. Focusing your marketing efforts on the audiences who provide the greatest value is a smarter move, especially if you’re not a big corporation with an unlimited marketing budget.
But can you define them? Do you know who they really are?
It’s very common today for businesses to not actually know their customer types well enough and make a lot of assumptions that lead to costly mistakes.
To help, here is a guide on how to define your ideal customers.
Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions?
The psychology behind buyer behaviour greatly influences the way your audiences act and react. This is one of the fundamentals of Marketing that allows businesses like yours to understand how customers think and act.
To help you understand buyer behaviour more thoroughly, here is a complete guide.
At the core of Marketing lies a strategy around a key marketing message.
Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in.
The success of your overall marketing lies in your ability to deliver this key message across all channels.
To help, here’s a guide on how to develop an effective marketing message strategy for your brand.
It covers a huge range of practises today - both digital and traditional.
But Marketing has also gone through a lot of changes over the last few decades, from aggressive advertising to collaborative solution making.
What about today? Well, people expect a different relationship with brands than they once did. That means we need to ensure we add a human element into marketing. Here's how.
Every marketing campaign and branding strategy revolves around communicating with an audience – this means your marketing must have a definite message.
But do you really know what your marketing message is?
Powerful marketing messages are more than just your brand history, features or a tag line.
Businesses need to develop a sharp marketing message that demonstrates relevant value to customers and delivers it in a way that engages and inspires an audience to act.
Here’s your guide on how to create an effective marketing message.
Have you noticed that people already know quite a lot about your business, brand and product offering by the time they contact you?
That’s because they’ve hunted for your content and done the research.
Since modern customers are bombarded with so many choices, they’re always on the lookout for accessible information to help them make smarter purchasing decisions.
If you want to attract more customers, provide answers to their questions and nurture lasting relationships in order to convert them, content marketing is the key.
Here are ways Content Marketing helps your business make sales.
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic.
We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the iceberg.
So, in difficult times, how do we survive? We need to adapt!
Here are 5 ways to help develop innovative ways to pivot your business during challenging times.
All Advertising is Marketing, but not all Marketing is Advertising.
If your business sees them as the same, then now is the time to rethink and evolve your Marketing efforts.
Because it means that you're opening up a box of crayons ("marketing"), and trying to create a colourful masterpiece with only one colour ("advertising"), then wondering why the canvas is lacklustre and not attracting interested buyers.
Here's how to expand your Marketing to create real connections with your audience far beyond just running advertising campaigns.
Is there a better option to cost-effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself?
Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information.
However, getting results is no easy task. People hate spam and pushy emails that crowd their inboxes and waste their time.
Instead, you must create compelling and value-adding messages to ensure your emails are opened, read and resonate with them.
Here’s how a copywriter can produce an email marketing campaign that appeals to your audience and provides significant improvements to your overall brand strategy.