Connecting with your customer can be quite challenging.
They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you.
You do this by addressing their core pain points.
However, it’s not just as simple as that.
Here’s how to correctly address your customers’ pain points with copywriting and content marketing.
Do you truly know your customer?
Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well.
The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible.
One of the best approaches is to ask them directly - but how do you get the right information from them?
Here are my 8 tips for helping your business gain the most insight from your customers
Is the customer always right? That really is the question!
Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them.
But in today's digitally surging and rapidly changing environment, does your customer even know what they want?