THE MESSAGE MARKETING BLOG
Valuable snapshots about Business, Marketing, Content and Copywriting success
Your brand is one of your business’ most valuable assets.
That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity. A brand identity is much more than just aesthetics like colours, prints and typography - it is how your brand defines itself. Here’s how to build a brand identity using copywriting. 
Something I’ve noticed recently is the number of copywriters out there.
This may seem like a good thing for you because there’s a lot of choice. However, it’s quite the opposite. It can be an overwhelming decision working out how to select a copywriter, especially as you just need your project done and done now. What’s the problem? Well, everyone can write. But not everyone is a copywriter. The ideal freelance copywriter should offer you much much more from their copywriting services than just taking a brief. Here are the 6 factors to help choose the right copywriter. 
Businesses absolutely must have a website today.
It's not an option or a nice-to-have anymore, because it's the only digital asset that your business has direct ownership and control over. This means that it's the only true platform fighting for your business in the vast online landscape. It's where your audience goes to find you and learn more about what you do. But just having a website is not enough. Capturing visitors' attentions immediately with great design and copy is just as essential. So, here are three simple tips to help you get it right! 
Think back to the last thing you bought.
Did you know there is an 8-step customer journey that we go through with every single purchase we make? This is how we go from no knowledge about a product or service, to a purchase and beyond. Throughout this buying journey, there are several stages involved and at each, we look for specific information before we can progress to the next stage. This is where a smart content marketing strategy comes in, providing value at every stage to transition our potential leads into advocates. Let’s discuss each stage and the content your brand should be creating to drive people along their own customer journey. 
Using search engines has become a staple of our time.
Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems. But search engines have started to evolve passed just typed queries and into voice search. How does your business adapt to this? Voice search optimised content. Here's how. 
Copywriting – it’s just writing words, isn’t it?
Copywriting is one of the many Marketing tools that every business needs to create effective branded content, build powerful messages, engage clients and earn results. But everyone can write, right? So, what’s the big deal? This is where these 7 myths come from. The reality is that, just like most professions, everyone can give things a go. But professional copywriting requires a specific skill set, experience and training; if you want quality copy, you need a quality copywriter. Here are the common copywriting misconceptions that I want to dispel for both clients and copywriters. 
Your customers can now easily access information in just a few clicks.
The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour. To capture your target audience’s attention, you need to cut through the clutter of overload and provide relevant value that will separate your business from everybody else. Inbound content marketing is an effective strategy that can help you make a powerful impression by delivering them content at the right time and in ways they want. When done correctly, optimising inbound marketing can present great opportunities to engage your audience and earn their trust. Here is everything you need to know about inbound marketing and its importance in your business quest towards success. 
Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions?
The psychology behind buyer behaviour greatly influences the way your audiences act and react. This is one of the fundamentals of Marketing that allows businesses like yours to understand how customers think and act. To help you understand buyer behaviour more thoroughly, here is a complete guide. 
Content Marketing is an important practise today.
Research from the Content Marketing Institute reported that 92% of Marketers stated their organisations viewed content as an important business asset. This is because highly informative and entertaining content allows businesses like yours to drive more traffic, convert leads and nurture a more loyal following. But while it’s an effective strategy, creating content isn’t easy. The competition for your audience’s attention is extremely high, so making mistakes when crafting pieces of content can be detrimental to your brand. To help you, we’ve compiled a list of things to avoid when producing content. 
The twenty-twenties is a marvellous but VERY fast-paced age.
We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs. For brands, keeping up with those expectations is already hard enough. Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for traditional marketing and an ever-shortening attention span. Thankfully, there is still a way for your business to capture their interest and position yourself as the best solution: quality copywriting still connects you to your audience, delivers your message and helps your business get ahead of its competitors. For your brand to thrive and survive in this new decade, here’s what you need to consider. 
Gone are the days when customers buy the same product and stick to one brand.
The abundance of options, availability of information and ever-changing trends now heavily influence the preferences of consumers – making it hard for them to be loyal with their purchasing decisions. So, how can you engage them in a deeper and more meaningful way? Content Marketing! It helps establish and build long-term relationships with potential and existing customers. With the right entertaining, informative and value-adding content, you can get your audience to fall in love with your brand. Here’s how. 
Is there a better option to cost-effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself?
Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information. However, getting results is no easy task. People hate spam and pushy emails that crowd their inboxes and waste their time. Instead, you must create compelling and value-adding messages to ensure your emails are opened, read and resonate with them. Here’s how a copywriter can produce an email marketing campaign that appeals to your audience and provides significant improvements to your overall brand strategy. 
Landing pages are a big part of your Marketing.
Why? Because, if done well, they convert your visitors into leads and paying customers. Of course, for that to happen, the copywriting on your landing page must first appeal and resonate with your audience to take them on a journey from stranger to buyer. Here are some useful tips in writing effective landing page copy to help you. 
Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before. This means they’re hunting for content. Valuable content. Is your brand taking this opportunity to be part of this? 
Marketing isn’t always an exact science, which can make crafting an effective content marketing strategy difficult to get right.
With all the pressure around meeting creative demands, covering budget constraints and handling all of the channels involved, you must also take into consideration your target audience who have subjective perceptions, high standards and different needs. It’s even more challenging if you’re in the B2B sector. B2B content marketing must be professional and business-centred, as your clients here are decision-makers and critical thinkers who are focused on the returns and financial incentives for their own organisations. Yet, you must also consider that they are people too who want engaging and informative content just like B2C consumers – tricky, huh? So, how do you strike a perfect balance when producing B2B content? Here’s a guide to help you out. 
What makes novels more interesting, while lectures are generally boring?
Why is a blog post different from an information page, even if they talk about the same topic? How do some brands captivate more audience than the others? The answer lies in a good story. Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts - it creates value by connecting deeply with the audience’s emotions and personal experiences. Here’s how to use storytelling copywriting as a powerful tool to build and strengthen your brand in the hearts and minds of your audience. 
So, your business needs words to have a big impact?
Every business does! Words connect with customers, and those connections lead to sales. Simple. But you may find that writing isn’t your expertise, or you’re too close to your project to be able to do it yourself. Or, more commonly, you may just not have the time to dedicate to business writing. All of these are very normal challenges, which is why you turn to a professional copywriter to give you a hand. However, then you look at their list of copywriting services, and may have no clue what it is you need. Don’t worry! You’re not alone. To help you identify how to get the best results with a freelance copywriter, here is a guide to copywriting services and what they each mean for your business. 
The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment.
Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world. On top of that, the modern customers today are demanding authentic and savvy content that not only informs, but also entertains – making it extra challenging to create a powerful message that allows your business to stand out – loud and proud. To survive, then, you need to craft effective advertising copy that will leave a powerful and lasting impact on your target audience. It shouldn’t only resonate and be relevant - your advertising copy must also empower consumers to act. How, you ask? Here are some tips to writing more effective advertising copywriting. 
Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism. How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one. While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome. 
Ask yourself:
How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed? What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business? It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we do content marketing, we want people to interact, read, listen, watch and act. To help you, here’s how to create content that increases engagement. 
People love communication and businesses love to communicate.
Put a quality Copywriter in the middle, and suddenly, you have a connection that is beneficial for both. Why did I say a “copywriter” and not just anybody in the middle? It’s because anyone can write, but a professional copywriter looks deeper. Connecting people with businesses is not a fluke or by any means easy (especially in today’s world). It takes experience, practise, studying, practise, research, practise, practise, risk-taking, courses, practise, seminars… did I mention practise? Let’s cut to the chase here: if you need text written for an important project, then you need a copywriter to help you communicate in a more effective way. So, here’s why you need a copywriter! 
Have you been considering bringing on a freelance copywriter to help you with your brand messaging and content marketing? We’re a really good option to help you in so many ways.
But you’re probably wondering: what does a copywriter do? How does a copywriter work with you? Well – wonder no more. I’m here to explain what a copywriter’s duties are and how to get the best outcome together. 
They say that nothing lasts forever.
We guess it’s true, because even marketing content has an expiration date (yes, even evergreen topics). The reality is that your fresh content usually gets the most traffic within the first couple of weeks of publishing. But over time it starts to get outdated, old and irrelevant, which is when Google and other search engines start filtering it out in preference of others. And in today’s competitive world where content is king, old content can dampen your overall digital marketing strategy – something that you don’t want your business to experience. Luckily, there are ways to refresh and make your content up to date. Here’s why refreshing old content is important and how to do it. 
Great question!
What are the best practices for copywriting if you want to best reach your intended audience with a message they will actually care about? There’s no definitive answer, but there sure are some copywriting guidelines. Here are 6 copywriting best practice tips from my years of experience as a freelance copywriter that can help you.  Today, everything is just one internet search away.
Looking for the perfect place to dine? Search the internet. Want to know the right beauty product to use? Search the internet. Finding reasons to understand why SEO is important? Search the internet. Most people today rely on the web to look for solutions. This is why businesses like yours invest in Search Engine Optimisation (SEO). Why? Because while it seems complicated, SEO is worth learning about as it helps you rank on search engine results and makes your brand relevant in front of the right people. To help you understand SEO and its impact on your business, here’s a brief guide about the 5 core aspects of SEO. |
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