So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales.
Every business does! A copywriter is your best friend, then. After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A solid creative brief is what. It’s very important to get this stage right, just like it is with any creative service. So, here’s a guide on how to brief a copywriter to get results. 
Content Marketing is all about your audience.
But it's also all about the search engines. We need people to read, watch and listen to our content, but how can they find it, if Google isn't ranking it? But even if it ranks, it has to be quality content that they're going to actually want to read. So - what do we do, as content creators? Obey SEO rules, or write for our audience, and hope the engines rank us? With so many questions and options, it's often hard to make the right decision. So, here's more information about Copywriting SEO. 
Yes, yes… content is king.
But as I keep telling my students in my Copywriting and Marketing Classes:
Why would it? It’s BORING! Through my years of successfully producing marketing content through copywriting, I’ve identified and distilled the 4 essential elements you must build into your content if you want to get results. Here’s what they are and how you can make those 4 elements work for you. 
People today are time-poor, easily distracted and have a short attention span.
On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales - however, most find that their content marketing just doesn’t get the impact they were hoping for. Here’s why, and what you can do to improve. 
There is a misconception today that copywriting is words, but “just better”.
While there is some basic truth to that, copywriting isn’t just fancy editing. A quality copywriter doesn’t just offer you words – we offer the marketing and sales potential that words can create. In a world of content marketing where customers are hunting for more information and entertainment, it’s not just about writing well – it’s about applying copywriting to real situations and getting results. In this blog, I will discuss actual business applications of copywriting to help you understand how a freelance copywriter is an excellent addition to your marketing arsenal. 
Search Engine Optimisation (SEO) is a significant part of Marketing Strategy for businesses today.
But with voice search and audio content on the rise, people are changing the way they search; and so are the search engines. One thing is driving the solution to this is voice search copywriting. Here’s how voice search is changing SEO and what you need to do to prepare. 
Writing is second nature to most people.
After all, we’ve all been writing since we were children. But what is copywriting then? And why can’t you do it yourself? Maybe you can – but a professional copywriter offers you several significant benefits to help your business. Here’s why DIY copywriting may not be your best option, and why you should probably hire a freelance copywriter instead. 
Let's discuss the grey area of SELLING within your content.
It's a tricky balance that all copywriters and content creators struggle to get right. We want to provide value and interest, but it's still business, right? Isn't it funny how even just the mention the word “selling” in the context of a written piece, such as a blog, can completely turn people off? Some readers will recoil almost immediately! Why is this? And how do we manage this balance? 
All businesses must be able to communicate effectively with their audiences if they want to continue to survive, grow and be successful.
Because of this, a copywriter can make significant contributions to your overall Marketing strategy. However, not many people understand the true value a copywriter offers your organisation. Sure, word choice is important - but there’s so much more you get from our service than just words. Let’s discuss the 5 core benefits a copywriter provides for your business. 
Content may be King, but Engagement is Queen.
Are you, like most Marketing professionals, in amongst the storm of creating content to help promote your brand, yet struggling to keep your potential and loyal customers coming back for more? You're not alone. Content Marketing is powerful, but if people aren't following your updates and feeling enlightened by it, then it really is a waste of time. So here are some quick tips to help you. 
Every organisation must reach their target audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course! Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships. But what is copywriting and how can it help your business communicate with your customers? Let's discuss what copywriting is and how you can use it to achieve successful outcomes. 
‘How much do you charge for copywriting?’
It’s one of the most common questions a freelance copywriter gets asked. Well… after what does a copywriter do? The reality is that, just like other professional services, there are a lot of factors to consider when we give you a quote for your project. So, let’s discuss copywriting costs and what the pricing involves. 
Your brand, your business and your products all have a unique story- and out there are people who are waiting for it.
To achieve success, you must tell it in the right way to the right audience to earn attention and inspire action. This involves effective communication, which all begins with words. So, when do you and your team write these valuable words, and when do you search for a freelance copywriter to help? 
Businesses of all industries, sizes and shapes ask this very question all the time.
Content marketing has grown in popularity over the last few years and marketing budgets have been diverted more and more to the creation of content as the years go on. There’s a reason why too. Content gets results. But is content marketing worth it? And where does it get its worth from? 
Communicating with your audience, whoever they are, is the cornerstone of marketing, and in fact, business as a whole.
Regardless of the intention, whether it’s to educate, entertain, nurture, sell, convert, and so on, if you can’t piece together the right words, audio and visuals to attract and hold attention, then you’re going to get ignored. It’s as simple as that. Here’s how a copywriter helps you. 
Who has heard the overused saying “content is king”?
Everyone! A fear years ago, this was the royal decree that marketers were grovelling to. It was all about pumping out as much content as possible to keep the masses and the Search Engines happy. However, a few years later, it’s now everywhere. Hordes of it. That’s why I spend more time worshipping “Engagement is queen.” She’s much more important. Here’s how to take a quality over quantity approach to content so that your kingdom will actually want to read, watch and listen. 
With marketing evolving faster than ever before, it’s no surprise how quickly trends come and people’s preferences shift – all of which we need to adapt to if we wish to survive in the business world.
Well, now it’s content marketing’s turn to take a leap forward. Besides voice search copywriting and voice content on the horizon, I’ve witnessed another new (and awesome) trend- which is interactive content. Here’s how interactive content is evolving content marketing by ensnaring your customer’s interest on a whole new level. 
Marketing theory tells us that, in order to reach our audience, we need to use the channels where they are most active.
This makes sense. As brands, we create content and then naturally cherry pick the touch points where our ideal customers spend the most time, so they see it and hopefully engage with our message. Only a few years ago, this was quite narrow and selective. However, what if your customers are now everywhere? 
Creative content is all around us every day.
It’s all over the websites we visit and the videos we watch. It’s across the blogs we skim, the podcasts we listen to and the books we read. We’re obsessed with it. Quality content is popular with audiences, which is why content marketing has become a highly effective way of reaching and engaging people. However, due to the abundance of choice, people don’t spend their precious time on just anything – they demand relevant value. So, how is your business meeting this demand for content? 
Marketing 101 teaches us that there are two types of customers: Business To Business (B2B) and Business To Consumer (B2C).
While elements of this still hold true, the world has changed. People now expect a far more personalised experience and a deeper connection from brands than ever before. Meeting this expectation is called Human-To-Human (H2H) Marketing. So, how is your brand connecting with humans? 
One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first - not features.” And for good reason!
It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong? It’s one of the fundamental rules all copywriters and content creators must do right if they truly want to engage their audiences, however it remains as a persistent pitfall, continually tripping up many organisations! Here’s how to ensure that your content is connecting with customers by focusing on the real benefits of your products or services that you’re writing about, and not the features. 
People immediately associate copywriters with grammar nazis, but that isn’t always the case.
Sure, the use of correct spelling and grammar are both important when it comes to the written language, however, do those rules strictly apply when writing marketing copy? Some say yes and others say no; but there actually is a more definite answer due to the core rule of copywriting: it’s all about your audience. Let’s discuss this further. 
One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing.
Have a good think about your own business- are you guilty of this? Marketing is one of an organisation's most essential resources, especially in today's digital and very connected world where people are in constant contact with you. What are you showing them? How are you making them feel? What impact does that have? Here's why marketing is crucial from the start. 
Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free.
That, or at a rate so low that it may as well be free. Freelance copywriters are commonly faced with this scenario. The reasons can vary from 'free exposure' to 'free trials', but whatever the reason, it occurs. So how does a professional service provider deal with this? Is there a problem or should you just accept it? 
Digital marketing is very commonplace today.
It's everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more. It has been for years. However, 'commonplace' doesn't mean that it's stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and so on, digital marketing is evolving rapidly. So, what happens to copywriting inside this shifting landscape? Quite a lot, actually! It plays quite a significant role across all of it. Let's explain this further. |
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