Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.
This means they’re hunting for content.
Is your brand taking this opportunity to be part of this?
Marketing isn’t always an exact science, which can make crafting an effective content marketing strategy difficult to get right.
With all the pressure around meeting creative demands, covering budget constraints and handling all of the channels involved, you must also take into consideration your target audience who have subjective perceptions, high standards and different needs.
It’s even more challenging if you’re in the B2B sector.
B2B content marketing must be professional and business-centred, as your clients here are decision-makers and critical thinkers who are focused on the returns and financial incentives for their own organisations.
Yet, you must also consider that they are people too who want engaging and informative content just like B2C consumers – tricky, huh?
So, how do you strike a perfect balance when producing B2B content?
Here’s a guide to help you out.
What makes novels more interesting, while lectures are generally boring?
Why is a blog post different from an information page, even if they talk about the same topic? How do some brands captivate more audience than the others?
The answer lies in a good story.
Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts - it creates value by connecting deeply with the audience’s emotions and personal experiences.
Here’s how to use storytelling copywriting as a powerful tool to build and strengthen your brand in the hearts and minds of your audience.
So, your business needs words to have a big impact?
Every business does! Words connect with customers, and those connections lead to sales. Simple. But you may find that writing isn’t your expertise, or you’re too close to your project to be able to do it yourself. Or, more commonly, you may just not have the time to dedicate to business writing.
All of these are very normal challenges, which is why you turn to a professional copywriter to give you a hand.
However, then you look at their list of copywriting services, and may have no clue what it is you need. Don’t worry! You’re not alone.
To help you identify how to get the best results with a freelance copywriter, here is a guide to copywriting services and what they each mean for your business.
The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment.
Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world.
On top of that, the modern customers today are demanding authentic and savvy content that not only informs, but also entertains – making it extra challenging to create a powerful message that allows your business to stand out – loud and proud.
To survive, then, you need to craft effective advertising copy that will leave a powerful and lasting impact on your target audience.
It shouldn’t only resonate and be relevant - your advertising copy must also empower consumers to act.
How, you ask? Here are some tips to writing more effective advertising copywriting.
Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism.
How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one.
While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome.
How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed?
What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business?
It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we do content marketing, we want people to interact, read, listen, watch and act.
To help you, here’s how to create content that increases engagement.
People love communication and businesses love to communicate.
Put a quality Copywriter in the middle, and suddenly, you have a connection that is beneficial for both. Why did I say a “copywriter” and not just anybody in the middle?
It’s because anyone can write, but a professional copywriter looks deeper. Connecting people with businesses is not a fluke or by any means easy (especially in today’s world).
It takes experience, practise, studying, practise, research, practise, practise, risk-taking, courses, practise, seminars… did I mention practise?
Let’s cut to the chase here: if you need text written for an important project, then you need a copywriter to help you communicate in a more effective way.
So, here’s why you need a copywriter!
Have you been considering bringing on a freelance copywriter to help you with your brand messaging and content marketing? We’re a really good option to help you in so many ways.
But you’re probably wondering: what does a copywriter do? How does a copywriter work with you?
Well – wonder no more.
I’m here to explain what a copywriter’s duties are and how to get the best outcome together.
They say that nothing lasts forever.
We guess it’s true, because even marketing content has an expiration date (yes, even evergreen topics).
The reality is that your fresh content usually gets the most traffic within the first couple of weeks of publishing. But over time it starts to get outdated, old and irrelevant, which is when Google and other search engines start filtering it out in preference of others.
And in today’s competitive world where content is king, old content can dampen your overall digital marketing strategy – something that you don’t want your business to experience.
Luckily, there are ways to refresh and make your content up to date.
Here’s why refreshing old content is important and how to do it.
What are the best practices for copywriting if you want to best reach your intended audience with a message they will actually care about?
There’s no definitive answer, but there sure are some copywriting guidelines.
Here are 6 copywriting best practice tips from my years of experience as a freelance copywriter that can help you.
Today, everything is just one internet search away.
Looking for the perfect place to dine? Search the internet.
Want to know the right beauty product to use? Search the internet.
Finding reasons to understand why SEO is important? Search the internet.
Most people today rely on the web to look for solutions. This is why businesses like yours invest in Search Engine Optimisation (SEO).
Because while it seems complicated, SEO is worth learning about as it helps you rank on search engine results and makes your brand relevant in front of the right people.
To help you understand SEO and its impact on your business, here’s a brief guide about the 5 core aspects of SEO.
Presenting in front of an audience is an essential skill today in business.
At some point, you'll find yourself on camera or behind a podium, speaking to people - and it's important to do it well if you want to succeed.
Public presentations are how we communicate our ideas, engage our audiences and inspire people to take action. But, that's the exact same purpose as Copywriting and Content Marketing too!
This is when I realised that the "rules of copywriting" also apply to presentations.
Here's how to improve your presenting skills using copywriting as inspiration.
Copywriting is just words, right?
Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic.
Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing.
By creating carefully written content with well thought out messages designed to target a specific audience, you offer valuable information, evoke emotion and persuade people to act.
Powerful stuff! Copywriting can help your business in ways you may not even expect.
To help, here’s why copywriting is more than words.
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that WHAT and the WHY about Content Marketing. But what seems to be lacking is the HOW! How do we implement it?
So, here are the 5 ways how to use content effectively in your business strategy.
HubSpot is a powerful and innovative piece of marketing software.
That’s why you chose it, after all!
As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions - all by optimising your marketing practises.
There’s a catch to this, however.
HubSpot doesn’t work without sufficient quality content to fuel it. Its success in adding value to your business lies in the creation of written content that attracts, engages, informs and delights a target audience.
This is where a copywriter completes the missing piece of your HubSpot strategy.
By empowering content with words, a Hubspot certified freelance copywriter can help you offer the most out of HubSpot’s tools and resources so you can accomplish bigger results.
Here’s how and why.
How does copywriting work?
This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today's modern customer.
As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce results that are beneficial to everyone involved.
So, it’s time to answer this question once and for all!
Here is all that you need to know about copywriting and how copywriting works for your business.
Communication is important in every relationship- both personal and professional.
By communicating, people can acknowledge, appreciate and value something.
Businesses like yours love to communicate for the same reasons; with customers, partners, suppliers, contractors, staff and more.
You want your target audience to recognise and trust your brand - and that’s why you want to be effective in relaying a powerful message telling the world what you offer is the best solution they need.
However, this is not always an easy task when you have more urgent matters.
Luckily, copywriters are here to help you build a strong connection with your customers. The challenge, though, lies in picking the right one and being able to explain what you require from them.
So, how will you tell the difference between an average and a high-quality copywriter? By the questions the copywriter asks about your project!
2020 is the beginning of a fresh, new decade!
This is the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
Ho ho ho!
Christmas is an awesome time of the year - but it comes around REALLY fast.
You've probably noticed that your customers are all in the festive spirit already. But has their favourite brand (i.e.: you) done the same?
Whether you're writing simple cards or launching a full Christmas-themed marketing campaign, you need the right festive copy to match.
Here are some Christmas copywriting pointers!
How your customers feel is so important today.
If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time they interact with you.
That’s not just in-person or on the phone!
It’s also how user-friendly your website is to navigate and how enjoyable it is to engage with your marketing materials.
This is where UX Copywriting can help you offer customers and leads a great experience that will make them love your brand and want to buy.
Here’s how UX Copywriting works.
There’s a common misconception today about what copywriting is.
Or more specifically, how it differs from simply writing well in proper English.
Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling.
But copywriting is so much more than just writing well.
In fact, if you’re using a copywriter to just check spelling and grammar, you actually need an editor (or you’re not using your copywriter to their full potential).
In today’s content marketing era where your customers DEMAND content from you, copywriters have never been more important for businesses.
However, you can’t get the most value out of a copywriter without understanding how the profession works first.
Here are the common copywriting myths and the truth to set the record straight – as well as how you can get the most benefit from professional copywriting services.
As businesses, we all use words (or ‘copy’) absolutely everywhere.
Your ads, content marketing, your website, marketing collateral, landing pages, books and so on.
The thing is, when you do your own copywriting and you work within your business every day, it’s hard to be objective about it (especially if your copywriting hasn’t been refreshed for a while).
Is it inspiring the right audiences to take action? Or is it just space filler?
Here are the 7 main signs that your copywriting may need a tune-up.
How has your business performed over the last 12 months?
Did you generate enough leads? Were you able to reach your target audience? Was there an increase in engagement and sales?
No matter the case, it is important to up your game this 2020.
To achieve this, one thing you can do is create better content through high quality copywriting.
Because quality copywriting will connect you to your perfect customers, will save you from incurring unnecessary marketing costs and will help you achieve your overall business goals.
To further understand how copywriting can help your business in the new decade, here are some reasons why it’s something you should prioritise this coming year.
Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so.
We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads coming in.
But are we getting too accustomed to ‘the way we have always done it’, and failing to pay attention to how our customers are searching now?
The whole SEO Marketing scene is changing.
Here are 3 steps to keep you on track, using SEO Copywriting.