Google is at it again!
More new algorithm updates that have everyone running around afraid that their content will become null and void.
But before everyone panics, can we look at what these changes actually do first? Let me take you through a few things about Google Algorithm updates and how they affect your content marketing.
Then you can act accordingly.
Words, words, words.
What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words!
Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on.
But it’s easy for businesses to take their copy for granted. Industries change and customers shift, however brands often forget to evolve their wording and messages along with this.
These words are what your customers see every day – so, what are they reading? What are you giving them to read?
Let’s discuss why it’s important to never neglect the words behind your brand, especially now.
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