In today’s marketing, consistency is key.
This certainly applies to the way your brand communicates through its messaging, style and tone of voice.
I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s very important to have a consistent core message that forms a relatable identity.
Here’s why your brand needs a core message and how to do develop your own.
Presenting in front of an audience is an essential skill today in business.
At some point, you'll find yourself on camera or behind a podium, speaking to people - and it's important to do it well if you want to succeed.
Public presentations are how we communicate our ideas, engage our audiences and inspire people to take action. But, that's the exact same purpose as Copywriting and Content Marketing too!
This is when I realised that the "rules of copywriting" also apply to presentations.
Here's how to improve your presenting skills using copywriting as inspiration.
Where did the year go?!
As things wind down, have you considered these 10 essential questions to ask of your business so that you can build upon a strong foundation in the new year?
It’s worth taking a few minutes to consider how you would answer.
With the year drawing to a close, are you happy with your last 365 days?
Years go by so fast and you don't want to lose track of everything. Here are some questions to ask yourself now.
The quest to understand the humble human customer has been at the core of Marketing since the beginning of time - and still continues today.
In fact, in the digital age of technology, AI and Automation, it's even more important to understand more about consumer psychology than ever before.
Here's what you need to know about customer behaviour, and how to achieve marketing success through this appreciation.
Innovation In Business: Not doing the same thing over and over…
Sounds self-explanatory, right?
But then why are organisations getting it so wrong, over and over?!
Strategy... we all do it. We all need it.
Does anyone ask why?
‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years.
But does everyone truly understand what it really is and how to maximise its potential?
In a corporate world where it's easy to look externally for inspiration, learning and even blame, there seems to be a lack of understanding into how valuable it can be to first look at ourselves and the team around us.
Have you considered the importance of the relationships you have with both yourself and your colleagues?