Businesses need customers.
B2B, B2C or both – customers provide the interest, attention, support and, most importantly, dollars you need to survive.
This is why it’s important to know exactly who you’re targeting because trying for “everyone” is not the best strategy. Focusing your marketing efforts on the audiences who provide the greatest value is a smarter move, especially if you’re not a big corporation with an unlimited marketing budget.
But can you define them? Do you know who they really are?
It’s very common today for businesses to not actually know their customer types well enough and make a lot of assumptions that lead to costly mistakes.
To help, here is a guide on how to define your ideal customers.
At the core of Marketing lies a strategy around a key marketing message.
Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in.
The success of your overall marketing lies in your ability to deliver this key message across all channels.
To help, here’s a guide on how to develop an effective marketing message strategy for your brand.
Every marketing campaign and branding strategy revolves around communicating with an audience – this means your marketing must have a definite message.
But do you really know what your marketing message is?
Powerful marketing messages are more than just your brand history, features or a tag line.
Businesses need to develop a sharp marketing message that demonstrates relevant value to customers and delivers it in a way that engages and inspires an audience to act.
Here’s your guide on how to create an effective marketing message.
Content Marketing is an important practise today.
Research from the Content Marketing Institute reported that 92% of Marketers stated their organisations viewed content as an important business asset.
This is because highly informative and entertaining content allows businesses like yours to drive more traffic, convert leads and nurture a more loyal following.
But while it’s an effective strategy, creating content isn’t easy.
The competition for your audience’s attention is extremely high, so making mistakes when crafting pieces of content can be detrimental to your brand.
To help you, we’ve compiled a list of things to avoid when producing content.
Have you noticed that people already know quite a lot about your business, brand and product offering by the time they contact you?
That’s because they’ve hunted for your content and done the research.
Since modern customers are bombarded with so many choices, they’re always on the lookout for accessible information to help them make smarter purchasing decisions.
If you want to attract more customers, provide answers to their questions and nurture lasting relationships in order to convert them, content marketing is the key.
Here are ways Content Marketing helps your business make sales.
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic.
We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the iceberg.
So, in difficult times, how do we survive? We need to adapt!
Here are 5 ways to help develop innovative ways to pivot your business during challenging times.
The twenty-twenties is a marvellous but VERY fast-paced age.
We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs.
For brands, keeping up with those expectations is already hard enough.
Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for traditional marketing and an ever-shortening attention span.
Thankfully, there is still a way for your business to capture their interest and position yourself as the best solution: quality copywriting still connects you to your audience, delivers your message and helps your business get ahead of its competitors.
For your brand to thrive and survive in this new decade, here’s what you need to consider.
Gone are the days when customers buy the same product and stick to one brand.
The abundance of options, availability of information and ever-changing trends now heavily influence the preferences of consumers – making it hard for them to be loyal with their purchasing decisions.
So, how can you engage them in a deeper and more meaningful way?
It helps establish and build long-term relationships with potential and existing customers. With the right entertaining, informative and value-adding content, you can get your audience to fall in love with your brand.
Is there a better option to cost-effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself?
Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information.
However, getting results is no easy task. People hate spam and pushy emails that crowd their inboxes and waste their time.
Instead, you must create compelling and value-adding messages to ensure your emails are opened, read and resonate with them.
Here’s how a copywriter can produce an email marketing campaign that appeals to your audience and provides significant improvements to your overall brand strategy.
Yes, all we’re hearing and reading about at the moment is the current state of the coronavirus, and how it’s impacting our health and our economy right now.
But - what about in a couple of months? A year?
What do you think will be left in the wake of COVID-19 for businesses?
Here are my predictions – and SPOILER – they’re not all bad.
The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.
As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.
Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, non-existent.
This coronavirus downtime may have you wondering what your business should do.
Marketing is your answer – and here’s how.
Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.
This means they’re hunting for content.
Is your brand taking this opportunity to be part of this?
By now, we’ve all heard of this horrible coronavirus or COVID-19.
It’s spreading around the world and people are starting to panic – which is affecting all of our businesses. In this troubled time, communication is so incredibly important.
Effective communication is a way to keep our teams calm, educate our clients, inform the wider audience and maintain structure for the good of everyone.
As a professional Marketing Copywriter, here are my 5 tips to business communication during the troubled times we have LITERALLY on our hands right now.
Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism.
How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one.
While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome.
“Do I even need a copywriter?” “Is copywriting even useful for my business?”
Well, chances are the answer is yes.
WAIT! Before you think, “of course they’re just saying that…” – here’s why.
If you have a product or service you’re trying to sell, even if you’re already a large company, copywriting is still a must.
It doesn’t matter how long have you been in the industry or how big you are.
You always need Marketing to promote your product offering and encourage your audience to act. Well, copywriting is an aspect of marketing that you cannot leave behind.
Here’s why copywriting is important for large companies and how it can help you.
It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful.
With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up.
On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience.
So, in 2020 – how do you do this all? By raising the standards of your content marketing.
Here’s what’s happening and how to get ahead this year.
Are you getting back into work at the start of a new year?
Aww… the holidays are over, and the festive break is all done. It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another year.
So, how can you make the most of 2020 as a business professional? Here are 5 ways.
The ‘business plan’ is a controversial topic.
Some say you need it to plan your direction to be successful. Others say it’s a waste of time. Some start one and never finish while others write it up and never look at it again (which is as good as having no business plan at all).
It’s true that a goal without a plan is just a dream.
But there are so many business plan templates that go on for days and don’t really help – they are a waste of time! So, in keeping with Melotti Media’s purpose of providing value, here’s how to write a business plan for 2020 that will actually be worth doing (as well as a free template download).
Where did the year go?!
As things wind down, have you considered these 10 essential questions to ask of your business so that you can build upon a strong foundation in the new year?
It’s worth taking a few minutes to consider how you would answer.
Prevention is always better than cure.
And marketing is no exception.
When we’re feeling a little under the weather, we check our symptoms and go to the doctor to prevent an underlying disease from getting worse. For companies, evaluations are done to review not only the accomplishments and milestones of the business, but also look at areas of improvement.
A Marketing Audit works in the same way.
A Marketing Audit aims to help businesses like yours understand where things are going right, and more importantly, where things are going wrong.
Getting thorough insights into how your Marketing is performing is the main purpose of a Marketing Audit.
So – how does a Marketing Audit keep your business on track?
2020 is the beginning of a fresh, new decade!
This is the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
The Government’s main purpose is to serve, administer and regulate a country or community.
As an organisation that is responsible for setting public policies and laws, the Government aims to act in the best interests of its members, citizens and inhabitants.
Because of this, it’s important for the Government to establish effective communication channels. Well-crafted copywriting is essential in communicating clear, honest, relevant and fact-based messages.
This is where Government Copywriting services can help.
Government Copywriting helps people working in the public sector deliver critical information, reports, documents and press releases to a wide range of audiences.
Customers are the people who give your business life.
Through their attention, engagement and actions, they convert into sales and revenue which drive business growth.
It’s important, then, to communicate well and establish a strong connection with your target audience.
Copywriting is a powerful Marketing tool that can help you with this.
Through quality copywriting, you’ll be able to convey a powerful message that will connect you to your target customers and achieve your overall business goals.
How your customers feel is so important today.
If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time they interact with you.
That’s not just in-person or on the phone!
It’s also how user-friendly your website is to navigate and how enjoyable it is to engage with your marketing materials.
This is where UX Copywriting can help you offer customers and leads a great experience that will make them love your brand and want to buy.
Here’s how UX Copywriting works.
Is your business still relying on traditional marketing to force your customers to pay attention? Those disruptive adverts which pop up everywhere and people can’t wait to hit “skip” to avoid.
What kinds of Return On Investment do these promotional activities offer you? And do they come with a hidden price of frustrating people? Are you getting ignored?
It may be time to add content marketing into your list of marketing activities.
That’s not to say that traditional marketing is dead – but if that’s all you’re doing (or you’re doing no marketing at all), it’s definitely time to start content marketing.