The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.
As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.
Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, non-existent.
This coronavirus downtime may have you wondering what your business should do.
Marketing is your answer – and here’s how.
Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.
This means they’re hunting for content.
Is your brand taking this opportunity to be part of this?
By now, we’ve all heard of this horrible coronavirus or COVID-19.
It’s spreading around the world and people are starting to panic – which is affecting all of our businesses. In this troubled time, communication is so incredibly important.
Effective communication is a way to keep our teams calm, educate our clients, inform the wider audience and maintain structure for the good of everyone.
As a professional Marketing Copywriter, here are my 5 tips to business communication during the troubled times we have LITERALLY on our hands right now.
Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism.
How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one.
While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome.
“Do I even need a copywriter?” “Is copywriting even useful for my business?”
Well, chances are the answer is yes.
WAIT! Before you think, “of course they’re just saying that…” – here’s why.
If you have a product or service you’re trying to sell, even if you’re already a large company, copywriting is still a must.
It doesn’t matter how long have you been in the industry or how big you are.
You always need Marketing to promote your product offering and encourage your audience to act. Well, copywriting is an aspect of marketing that you cannot leave behind.
Here’s why copywriting is important for large companies and how it can help you.
It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful.
With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up.
On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience.
So, in 2020 – how do you do this all? By raising the standards of your content marketing.
Here’s what’s happening and how to get ahead this year.
Are you getting back into work at the start of a new year?
Aww… the holidays are over, and the festive break is all done. It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another year.
So, how can you make the most of 2020 as a business professional? Here are 5 ways.
The ‘business plan’ is a controversial topic.
Some say you need it to plan your direction to be successful. Others say it’s a waste of time. Some start one and never finish while others write it up and never look at it again (which is as good as having no business plan at all).
It’s true that a goal without a plan is just a dream.
But there are so many business plan templates that go on for days and don’t really help – they are a waste of time! So, in keeping with Melotti Media’s purpose of providing value, here’s how to write a business plan for 2020 that will actually be worth doing (as well as a free template download).
Where did the year go?!
As things wind down, have you considered these 10 essential questions to ask of your business so that you can build upon a strong foundation in the new year?
It’s worth taking a few minutes to consider how you would answer.
Prevention is always better than cure.
And marketing is no exception.
When we’re feeling a little under the weather, we check our symptoms and go to the doctor to prevent an underlying disease from getting worse. For companies, evaluations are done to review not only the accomplishments and milestones of the business, but also look at areas of improvement.
A Marketing Audit works in the same way.
A Marketing Audit aims to help businesses like yours understand where things are going right, and more importantly, where things are going wrong.
Getting thorough insights into how your Marketing is performing is the main purpose of a Marketing Audit.
So – how does a Marketing Audit keep your business on track?
2020 is the beginning of a fresh, new decade!
This is the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
The Government’s main purpose is to serve, administer and regulate a country or community.
As an organisation that is responsible for setting public policies and laws, the Government aims to act in the best interests of its members, citizens and inhabitants.
Because of this, it’s important for the Government to establish effective communication channels. Well-crafted copywriting is essential in communicating clear, honest, relevant and fact-based messages.
This is where Government Copywriting services can help.
Government Copywriting helps people working in the public sector deliver critical information, reports, documents and press releases to a wide range of audiences.
Customers are the people who give your business life.
Through their attention, engagement and actions, they convert into sales and revenue which drive business growth.
It’s important, then, to communicate well and establish a strong connection with your target audience.
Copywriting is a powerful Marketing tool that can help you with this.
Through quality copywriting, you’ll be able to convey a powerful message that will connect you to your target customers and achieve your overall business goals.
How your customers feel is so important today.
If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time they interact with you.
That’s not just in-person or on the phone!
It’s also how user-friendly your website is to navigate and how enjoyable it is to engage with your marketing materials.
This is where UX Copywriting can help you offer customers and leads a great experience that will make them love your brand and want to buy.
Here’s how UX Copywriting works.
Is your business still relying on traditional marketing to force your customers to pay attention? Those disruptive adverts which pop up everywhere and people can’t wait to hit “skip” to avoid.
What kinds of Return On Investment do these promotional activities offer you? And do they come with a hidden price of frustrating people? Are you getting ignored?
It may be time to add content marketing into your list of marketing activities.
That’s not to say that traditional marketing is dead – but if that’s all you’re doing (or you’re doing no marketing at all), it’s definitely time to start content marketing.
As businesses, we all use words (or ‘copy’) absolutely everywhere.
Your ads, content marketing, your website, marketing collateral, landing pages, books and so on.
The thing is, when you do your own copywriting and you work within your business every day, it’s hard to be objective about it (especially if your copywriting hasn’t been refreshed for a while).
Is it inspiring the right audiences to take action? Or is it just space filler?
Here are the 7 main signs that your copywriting may need a tune-up.
Businesses need customers.
In a typical brick-and-mortar setting, a business owner will decorate and arrange their store in a way that will attract lots of people.
When someone enters the store, the seller greets this potential customer and persuades them to buy by talking about the products and services on offer.
What about online?
How will you be able to that, considering that we are currently living in this digital age? How will you make people curious and interested when they’re looking at your website?
What’s the best way to engage and attract leads?
The answer? Quality copywriting!
Here are 5 reasons why good copywriting can generate leads for your business.
Small business owners like you face a lot of challenges each day.
You must stay in business with limited resources, build relationships with new and existing clients, keep up with the finances needed to grow your operations and find the right people to work with.
On top of that, you must also cut through the noise and compete with larger corporations and companies, as well as other aggressive businesses looking to get into your space.
So, how do you do it all?
How will you attract your target audience and keep them interested? How will you convince them to choose your services or products?
Content Marketing is all about your audience.
But it's also all about the search engines.
We need people to read, watch and listen to our content, but how can they find it, if Google isn't ranking it? But even if it ranks, it has to be quality content that they're going to actually want to read.
So - what do we do, as content creators?
Obey SEO rules, or write for our audience, and hope the engines rank us?
With so many questions and options, it's often hard to make the right decision. So, here's more information about Copywriting SEO.
Do you truly know your customer?
Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well.
The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible.
One of the best approaches is to ask them directly - but how do you get the right information from them?
Here are my 8 tips for helping your business gain the most insight from your customers
Your brand, your business and your products all have a unique story- and out there are people who are waiting for it.
To achieve success, you must tell it in the right way to the right audience to earn attention and inspire action. This involves effective communication, which all begins with words.
So, when do you and your team write these valuable words, and when do you search for a freelance copywriter to help?
Customers love reviews.
They love to leave them - and even more, to read them when looking to make a purchase.
Some of these are constructive, cheerful and positive, and an effective organisation views these as a fantastic form of free publicity.
However, not everyone is nice online and negative reviews are something every business will face at some point.
So as a business, how do you manage these well?
Businesses of all industries, sizes and shapes ask this very question all the time.
Content marketing has grown in popularity over the last few years and marketing budgets have been diverted more and more to the creation of content as the years go on.
There’s a reason why too. Content gets results.
But is content marketing worth it? And where does it get its worth from?
It’s is a coveted but often underappreciated human ability.
Everyone wants it because creativity can offer a business a lot of value through fresh new ideas and innovation. Therefore, it needs to be encouraged, nurtured and managed well.
Even more importantly, professionals who sell their creative services, such as Copywriters, Marketers, Designers, Builders and Illustrators, need to realise (more than anyone) that we must treat our gift with respect and give it a break, or we risk driving it into the ground.
I experienced this firsthand myself recently.
Here’s what I discovered and what to do to get your spark back.
Right. It’s time to address this reoccurring issue in business.
I’ve been through it. You’ve probably been through it. Everyone has been through it. The inevitable slow business period that causes us to panic.
However, there seems to be a real lack of content around that not only addresses this inevitable situation, but also provide some comfort.
Everyone needs a bit of love during this time.
So, here’s how to survive when business is slow.