The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world.
As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves.
Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases, non-existent.
This coronavirus downtime may have you wondering what your business should do.
Marketing is your answer – and here’s how.
Today, social media is an integral part of marketing and business communications.
It's a communication tool just like every other channel and requires A LOT of your attention if you want to be successful.
Social Media platforms such as LinkedIn, Twitter, Instagram and Facebook (amongst many others) are powerful ways of conducting business. Yet surprisingly, many organisations haven’t quite perfected the art of utilising them to their maximum potential.
Here are our three top marketing tips to helping you get the most out of social media.
Right now – everyone is at home.
Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.
This means they’re hunting for content.
Is your brand taking this opportunity to be part of this?
Marketing isn’t always an exact science, which can make crafting an effective content marketing strategy difficult to get right.
With all the pressure around meeting creative demands, covering budget constraints and handling all of the channels involved, you must also take into consideration your target audience who have subjective perceptions, high standards and different needs.
It’s even more challenging if you’re in the B2B sector.
B2B content marketing must be professional and business-centred, as your clients here are decision-makers and critical thinkers who are focused on the returns and financial incentives for their own organisations.
Yet, you must also consider that they are people too who want engaging and informative content just like B2C consumers – tricky, huh?
So, how do you strike a perfect balance when producing B2B content?
Here’s a guide to help you out.
By now, we’ve all heard of this horrible coronavirus or COVID-19.
It’s spreading around the world and people are starting to panic – which is affecting all of our businesses. In this troubled time, communication is so incredibly important.
Effective communication is a way to keep our teams calm, educate our clients, inform the wider audience and maintain structure for the good of everyone.
As a professional Marketing Copywriter, here are my 5 tips to business communication during the troubled times we have LITERALLY on our hands right now.
What makes novels more interesting, while lectures are generally boring?
Why is a blog post different from an information page, even if they talk about the same topic? How do some brands captivate more audience than the others?
The answer lies in a good story.
Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts - it creates value by connecting deeply with the audience’s emotions and personal experiences.
Here’s how to use storytelling copywriting as a powerful tool to build and strengthen your brand in the hearts and minds of your audience.
So, your business needs words to have a big impact?
Every business does! Words connect with customers, and those connections lead to sales. Simple. But you may find that writing isn’t your expertise, or you’re too close to your project to be able to do it yourself. Or, more commonly, you may just not have the time to dedicate to business writing.
All of these are very normal challenges, which is why you turn to a professional copywriter to give you a hand.
However, then you look at their list of copywriting services, and may have no clue what it is you need. Don’t worry! You’re not alone.
To help you identify how to get the best results with a freelance copywriter, here is a guide to copywriting services and what they each mean for your business.
The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment.
Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world.
On top of that, the modern customers today are demanding authentic and savvy content that not only informs, but also entertains – making it extra challenging to create a powerful message that allows your business to stand out – loud and proud.
To survive, then, you need to craft effective advertising copy that will leave a powerful and lasting impact on your target audience.
It shouldn’t only resonate and be relevant - your advertising copy must also empower consumers to act.
How, you ask? Here are some tips to writing more effective advertising copywriting.
Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism.
How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one.
While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome.
How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed?
What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business?
It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we do content marketing, we want people to interact, read, listen, watch and act.
To help you, here’s how to create content that increases engagement.
People love communication and businesses love to communicate.
Put a quality Copywriter in the middle, and suddenly, you have a connection that is beneficial for both. Why did I say a “copywriter” and not just anybody in the middle?
It’s because anyone can write, but a professional copywriter looks deeper. Connecting people with businesses is not a fluke or by any means easy (especially in today’s world).
It takes experience, practise, studying, practise, research, practise, practise, risk-taking, courses, practise, seminars… did I mention practise?
Let’s cut to the chase here: if you need text written for an important project, then you need a copywriter to help you communicate in a more effective way.
So, here’s why you need a copywriter!
Have you been considering bringing on a freelance copywriter to help you with your brand messaging and content marketing? We’re a really good option to help you in so many ways.
But you’re probably wondering: what does a copywriter do? How does a copywriter work with you?
Well – wonder no more.
I’m here to explain what a copywriter’s duties are and how to get the best outcome together.
They say that nothing lasts forever.
We guess it’s true, because even marketing content has an expiration date (yes, even evergreen topics).
The reality is that your fresh content usually gets the most traffic within the first couple of weeks of publishing. But over time it starts to get outdated, old and irrelevant, which is when Google and other search engines start filtering it out in preference of others.
And in today’s competitive world where content is king, old content can dampen your overall digital marketing strategy – something that you don’t want your business to experience.
Luckily, there are ways to refresh and make your content up to date.
Here’s why refreshing old content is important and how to do it.
A new era of Marketing is upon us now.
It involves Big Data, Machine Learning and AI Marketing in a revolutionary process called Programmatic Advertising. We shouldn’t be surprised – we all knew this was coming.
But now that it’s here, it’s time to educate ourselves. I spoke to one of the pioneers of this Marketing Technology in Australia, Adgility, who took me through it.
Now, I’m going to do my best to explain my understanding to you.
Here’s what Programmatic Advertising and AI Marketing is, and how it’s going to revolutionise our industry for the better.
“Do I even need a copywriter?” “Is copywriting even useful for my business?”
Well, chances are the answer is yes.
WAIT! Before you think, “of course they’re just saying that…” – here’s why.
If you have a product or service you’re trying to sell, even if you’re already a large company, copywriting is still a must.
It doesn’t matter how long have you been in the industry or how big you are.
You always need Marketing to promote your product offering and encourage your audience to act. Well, copywriting is an aspect of marketing that you cannot leave behind.
Here’s why copywriting is important for large companies and how it can help you.
Do you have a small business?
Everyone knows how important it is to plan ahead – and, there’s no difference when it comes to marketing.
Unfortunately, small and medium-sized business owners can often find themselves struggling to just keep up, let alone planning marketing campaigns. So, what usually happens is ad hoc marketing or on-the-fly promotions.
However, this can make your SME directionless and unsustainable, hindering you from reaping long-term success.
Relying on reactive marketing rather than sticking to a well-planned marketing strategy can only do so much. So, if you haven’t created a marketing strategy yet, it’s not too late to consider it.
Here are reasons why you should spend time on marketing strategy and everything you need to know about how to do it.
What are the best practices for copywriting if you want to best reach your intended audience with a message they will actually care about?
There’s no definitive answer, but there sure are some copywriting guidelines.
Here are 6 copywriting best practice tips from my years of experience as a freelance copywriter that can help you.
Today, everything is just one internet search away.
Looking for the perfect place to dine? Search the internet.
Want to know the right beauty product to use? Search the internet.
Finding reasons to understand why SEO is important? Search the internet.
Most people today rely on the web to look for solutions. This is why businesses like yours invest in Search Engine Optimisation (SEO).
Because while it seems complicated, SEO is worth learning about as it helps you rank on search engine results and makes your brand relevant in front of the right people.
To help you understand SEO and its impact on your business, here’s a brief guide about the 5 core aspects of SEO.
Presenting in front of an audience is an essential skill today in business.
At some point, you'll find yourself on camera or behind a podium, speaking to people - and it's important to do it well if you want to succeed.
Public presentations are how we communicate our ideas, engage our audiences and inspire people to take action. But, that's the exact same purpose as Copywriting and Content Marketing too!
This is when I realised that the "rules of copywriting" also apply to presentations.
Here's how to improve your presenting skills using copywriting as inspiration.
Copywriting is just words, right?
Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic.
Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing.
By creating carefully written content with well thought out messages designed to target a specific audience, you offer valuable information, evoke emotion and persuade people to act.
Powerful stuff! Copywriting can help your business in ways you may not even expect.
To help, here’s why copywriting is more than words.
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that WHAT and the WHY about Content Marketing. But what seems to be lacking is the HOW! How do we implement it?
So, here are the 5 ways how to use content effectively in your business strategy.
HubSpot is a powerful and innovative piece of marketing software.
That’s why you chose it, after all!
As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions - all by optimising your marketing practises.
There’s a catch to this, however.
HubSpot doesn’t work without sufficient quality content to fuel it. Its success in adding value to your business lies in the creation of written content that attracts, engages, informs and delights a target audience.
This is where a copywriter completes the missing piece of your HubSpot strategy.
By empowering content with words, a Hubspot certified freelance copywriter can help you offer the most out of HubSpot’s tools and resources so you can accomplish bigger results.
Here’s how and why.
It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful.
With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up.
On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience.
So, in 2020 – how do you do this all? By raising the standards of your content marketing.
Here’s what’s happening and how to get ahead this year.
Are you getting back into work at the start of a new year?
Aww… the holidays are over, and the festive break is all done. It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another year.
So, how can you make the most of 2020 as a business professional? Here are 5 ways.
The ‘business plan’ is a controversial topic.
Some say you need it to plan your direction to be successful. Others say it’s a waste of time. Some start one and never finish while others write it up and never look at it again (which is as good as having no business plan at all).
It’s true that a goal without a plan is just a dream.
But there are so many business plan templates that go on for days and don’t really help – they are a waste of time! So, in keeping with Melotti Media’s purpose of providing value, here’s how to write a business plan for 2020 that will actually be worth doing (as well as a free template download).