Dr Brad McKay
“Building Your Business Brand and Profile on social media.”
Dr Mckay is a General Practitioner and TV presenter for ‘Embarrassing Bodies Down Under’, a show dedicated to decrease the stigma of medical problems and increase medical awareness.
The best approach to social media is:
(1) Be yourself (invent and establish yourself)
(2) Be unique (offer something different)
(3) Be interactive (be social, reply and listen)
(4) Be proactive (set out and find new information, create content)
With social media, online and offline, you are your brand. Make sure to apply consistency and approach the audience in the correct way (eg: if blogging about the medical industry, don’t suddenly post photos of your cat).
With social media, if you’re not constantly active, your profile dies quickly and you have to start again.
Compelling and relevant information will attract followers, and so content is key. Ensure it is consistent, meaningful, relevant and timely.
There is a rule of thirds on social media:
(1) 1/3 is selling your angle/ pushing your product
(2) 1/3 is building your brand and identity
(3) 1/3 Fun, relevant content (like inspirational quotes)
Your identity on social media is like a story: you must build it over time rather than spam it to audiences. On social medial, your audience is everything. When you begin, you must decide clearly what you wish to say, how you want to say it, what details you wish to communicate, and what content they really want to hear from you.
Protecting your identity is crucial on social media. It’s important to monitor all chat about you are respond in the correct way. Don’t be afraid to speak up on social media- audiences appreciate opinions and input over fence-sitters and wishy-washy content.
Unfortunately, you must always be aware that with the good people come the bad (known as “trolls”). People on social media will love and hate you, follow and unfollow you, find you interesting and find you boring. That’s the reality.