The ‘business plan’ is a controversial topic.
Some say you need it to plan your direction to be successful. Others say it’s a waste of time. Some start one and never finish while others write it up and never look at it again (which is as good as having no business plan at all). It’s true that a goal without a plan is just a dream. But there are so many business plan templates that go on for days and don’t really help – they are a waste of time! So, in keeping with Melotti Media’s purpose of providing value, here’s how to write a business plan for 2020 that will actually be worth doing (as well as a free template download). 
How does copywriting work?
This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today's modern customer. As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce results that are beneficial to everyone involved. So, it’s time to answer this question once and for all! Here is all that you need to know about copywriting and how copywriting works for your business. 
Communication is important in every relationship- both personal and professional.
By communicating, people can acknowledge, appreciate and value something. Businesses like yours love to communicate for the same reasons; with customers, partners, suppliers, contractors, staff and more. You want your target audience to recognise and trust your brand - and that’s why you want to be effective in relaying a powerful message telling the world what you offer is the best solution they need. However, this is not always an easy task when you have more urgent matters. Luckily, copywriters are here to help you build a strong connection with your customers. The challenge, though, lies in picking the right one and being able to explain what you require from them. So, how will you tell the difference between an average and a high-quality copywriter? By the questions the copywriter asks about your project! 
Where did the year go?!
As things wind down, have you considered these 10 essential questions to ask of your business so that you can build upon a strong foundation in the new year? It’s worth taking a few minutes to consider how you would answer. 
Prevention is always better than cure.
And marketing is no exception. When we’re feeling a little under the weather, we check our symptoms and go to the doctor to prevent an underlying disease from getting worse. For companies, evaluations are done to review not only the accomplishments and milestones of the business, but also look at areas of improvement. A Marketing Audit works in the same way. A Marketing Audit aims to help businesses like yours understand where things are going right, and more importantly, where things are going wrong. Getting thorough insights into how your Marketing is performing is the main purpose of a Marketing Audit. So – how does a Marketing Audit keep your business on track? 
2020 is the beginning of a fresh, new decade!
This is the perfect opportunity to make some exciting plans for your brand. The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave. But – what should you do? Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing. 
The Government’s main purpose is to serve, administer and regulate a country or community.
As an organisation that is responsible for setting public policies and laws, the Government aims to act in the best interests of its members, citizens and inhabitants. Because of this, it’s important for the Government to establish effective communication channels. Well-crafted copywriting is essential in communicating clear, honest, relevant and fact-based messages. This is where Government Copywriting services can help. Government Copywriting helps people working in the public sector deliver critical information, reports, documents and press releases to a wide range of audiences. Here’s how. 
Ho ho ho!
Christmas is an awesome time of the year - but it comes around REALLY fast. You've probably noticed that your customers are all in the festive spirit already. But has their favourite brand (i.e.: you) done the same? Whether you're writing simple cards or launching a full Christmas-themed marketing campaign, you need the right festive copy to match. Here are some Christmas copywriting pointers! |
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