There’s a common misconception today about what copywriting is.
Or more specifically, how it differs from simply writing well in proper English.
Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling.
But copywriting is so much more than just writing well.
In fact, if you’re using a copywriter to just check spelling and grammar, you actually need an editor (or you’re not using your copywriter to their full potential).
In today’s content marketing era where your customers DEMAND content from you, copywriters have never been more important for businesses.
However, you can’t get the most value out of a copywriter without understanding how the profession works first.
Here are the common copywriting myths and the truth to set the record straight – as well as how you can get the most benefit from professional copywriting services.
Is your business still relying on traditional marketing to force your customers to pay attention? Those disruptive adverts which pop up everywhere and people can’t wait to hit “skip” to avoid.
What kinds of Return On Investment do these promotional activities offer you? And do they come with a hidden price of frustrating people? Are you getting ignored?
It may be time to add content marketing into your list of marketing activities.
That’s not to say that traditional marketing is dead – but if that’s all you’re doing (or you’re doing no marketing at all), it’s definitely time to start content marketing.
As businesses, we all use words (or ‘copy’) absolutely everywhere.
Your ads, content marketing, your website, marketing collateral, landing pages, books and so on.
The thing is, when you do your own copywriting and you work within your business every day, it’s hard to be objective about it (especially if your copywriting hasn’t been refreshed for a while).
Is it inspiring the right audiences to take action? Or is it just space filler?
Here are the 7 main signs that your copywriting may need a tune-up.
How has your business performed over the last 12 months?
Did you generate enough leads? Were you able to reach your target audience? Was there an increase in engagement and sales?
No matter the case, it is important to up your game this 2020.
To achieve this, one thing you can do is create better content through high quality copywriting.
Because quality copywriting will connect you to your perfect customers, will save you from incurring unnecessary marketing costs and will help you achieve your overall business goals.
To further understand how copywriting can help your business in the new decade, here are some reasons why it’s something you should prioritise this coming year.
Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so.
We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads coming in.
But are we getting too accustomed to ‘the way we have always done it’, and failing to pay attention to how our customers are searching now?
The whole SEO Marketing scene is changing.
Here are 3 steps to keep you on track, using SEO Copywriting.