The quest to understand the humble human customer has been at the core of Marketing since the beginning of time - and still continues today.
In fact, in the digital age of technology, AI and Automation, it's even more important to understand more about consumer psychology than ever before.
Here's what you need to know about customer behaviour, and how to achieve marketing success through this appreciation.
Are your Marketing efforts working alongside your sales team?
They should be!
As the most outward facing group speaking directly to your customers, it's important to never underestimate the potential that your sales function has in directing your marketing campaigns, and vise-versa.
Here is how you can combine the strengths of both teams for the ultimate impact on your bottom line.
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