The quest to understand the humble human customer has been at the core of Marketing since the beginning of time - and still continues today.
In fact, in the digital age of technology, AI and Automation, it's even more important to understand more about consumer psychology than ever before.
Here's what you need to know about customer behaviour, and how to achieve marketing success through this appreciation.
Are your Marketing efforts working alongside your sales team?
They should be!
As the most outward facing group speaking directly to your customers, it's important to never underestimate the potential that your sales function has in directing your marketing campaigns, and vise-versa.
Here is how you can combine the strengths of both teams for the ultimate impact on your bottom line.
How up to date is your resume?
Will you miss an opportunity or be left unprepared because you haven't looked at it for years?
Regular updating of your professional resume is more important than most people realise.
This article is to bring to light and motivate everyone to place more importance on this by showing you the benefits, as well as providing you with the tips you need to succeed.
The digital age is great! Everything is at our fingertips these days.
With businesses of all sizes and industries embracing the digital era where technology, automation, AI, Voice and the Internet Of Things (IoT) are all being implemented on a grand scale, what could go wrong?
Laziness... and our customers are noticing.
Innovation In Business: Not doing the same thing over and over…
Sounds self-explanatory, right?
But then why are organisations getting it so wrong, over and over?!
Content marketing is essential for all modern businesses.
There’s no denying it.
However, amongst all of the hype, businesses and marketing teams have fallen a bit out of touch with what content marketing truly is and how it works.
Yes, it is a powerful strategy which offers you (and your customer) a whole list of advantages, however it works best when you fully understand its strengths and its limitations.
So here’s a little reality check to realign the industry’s perception to help you get the most out of content marketing.