 I still cannot believe this happened!
It's such an honour and a privilege to be recognised by your peers within the Marketing industry. Thank you!  How significantly does our passion impact our professional success?
A comment I hear all of the time on platforms such as LinkedIn is how passionate all of my activities are. I didn't realise I was doing it specifically, nor was I doing it intentionally; it was just happening naturally, and people were instinctively interpreting it as a real love for what I do. That is DEFINITELY a good thing, and definitely the truth (of course). But it got me thinking: how much of a role does passion for our profession play in how well we perform? Let's explore this more and then I'll go through how I turned my energy and love into building my career, so you can do it too!  You had to see for yourself, didn’t you? Well GOOD! That’s the point. The answer: I’ll let you decide because as a reader, you are solely entitled to make that call. But I’m going to educate you in the meantime so you can leave knowing how you instinctively know the difference between a good and bad headline. And I’ll do it in just 500 words, because that’s all the time you have :)  You’re my audience, and it’s in your hands as much as it is mine to determine if this blog earns your attention, but because you’re here now reading, we’ve both passed the first checkpoint!
Thank you for being here. So then: how do you write a compelling headline? A headline can make or break every piece of content that you release to your precious audience, to earn their precious time, to turn them into a precious advocate of your brand (note the intentional use of the word: precious). Are you getting this spot on, each and every time you produce content? Good question. I will say this: when it comes to headlines, there is a definite difference between:
Because if you really want your content to draw a crowd and hold their attention, knowing this difference is absolutely critical. What’s The Difference, then? Here it is: Click bait = you over promise with your title, then under deliver with your content. The reader gets annoyed, and congratulations: you immediately created a terrible reputation for yourself. Eg: “School burns down in a fire. Click. Well, actually… the school had a fire drill.” ARGH!!! Bad headlines = not an enticing summary of the content which follows, which means even if your article, blog or material is good, no one even bothers to look because there’s no hook or incentive. Eg: “An fire drill happened at school.” … no click. Great headlines = An inspiring title which invites because it's worthy of attention, (but more importantly), is followed by relevant, engaging and interesting information that is well written with the audience in mind. It’s relatable and challenging, drawing your audience in to want to know more. Eg: “Your child’s fire safety: is your school actually prepared?” Wow… is my child’s school ready if something was to ever happen? Better read this. CLICK. It’s far from rocket science knowing what the best alternative is. You probably thought to yourself, DAH! But… are you actually creating good headlines? And are the statistics behind each post proving that you know what you are doing? If you need help… Just ask! That’s why I became a marketing copywriter in the first place! Contact me now to help me sharpen your words to achieve your goals today. Good luck! Christopher Melotti Melotti Media Copywriting and Marketing Solutions chris@melottimedia.com.au www.MelottiMedia.com.au TheCopywritingBlog.com.au  Congratulations!
Christopher Melotti from Melotti Media is so absolutely honoured to receive the Australian Marketing Institute's CMO (Chief Marketing Officer) of the Year Award for 2017. Thank you for everyone's love and support!  I absolutely love going to presentations almost as much as I love presenting in front of a crowd myself. There's just something fulfilling about conveying knowledge to a group of people who have come together to hear and learn from it.
Whether a presentation is online via a Webinar or in a room filled with people, you know it has been done right when it creates a memorable experience which educates, inspires and entertains everyone. Not only that, but they come up after to ask further questions! Sadly, not every presenter gets it right. We've all been there, trying not to tune out or check our phones as someone attempts to take the stage with a boring, dry or completely irrelevant presentation. This got me thinking: copywriting is a style of communication where we analyse an audience and then delivering a message in an engaging way. So, is there a way to use the rules of Copywriting to improve the content that we present? Absolutely, and here's how. |
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