 I still cannot believe this happened!
It's such an honour and a privilege to be recognised by your peers within the Marketing industry. Thank you!  How significantly does our passion impact our professional success?
A comment I hear all of the time on platforms such as LinkedIn is how passionate all of my activities are. I didn't realise I was doing it specifically, nor was I doing it intentionally; it was just happening naturally, and people were instinctively interpreting it as a real love for what I do. That is DEFINITELY a good thing, and definitely the truth (of course). But it got me thinking: how much of a role does passion for our profession play in how well we perform? Let's explore this more and then I'll go through how I turned my energy and love into building my career, so you can do it too!  You had to see for yourself, didn’t you? Well GOOD! That’s the point.
The answer: I’ll let you decide because as a reader, you are solely entitled to make that call. But I’m going to educate you in the meantime so you can leave knowing how you instinctively know the difference between a good and bad headline. And I’ll do it in just 500 words, because that’s all the time you have :)  Congratulations!
Christopher Melotti from Melotti Media is so absolutely honoured to receive the Australian Marketing Institute's CMO (Chief Marketing Officer) of the Year Award for 2017. Thank you for everyone's love and support!  I absolutely love going to presentations almost as much as I love presenting in front of a crowd myself. There's just something fulfilling about conveying knowledge to a group of people who have come together to hear and learn from it.
Whether a presentation is online via a Webinar or in a room filled with people, you know it has been done right when it creates a memorable experience which educates, inspires and entertains everyone. Not only that, but they come up after to ask further questions! Sadly, not every presenter gets it right. We've all been there, trying not to tune out or check our phones as someone attempts to take the stage with a boring, dry or completely irrelevant presentation. This got me thinking: copywriting is a style of communication where we analyse an audience and then delivering a message in an engaging way. So, is there a way to use the rules of Copywriting to improve the content that we present? Absolutely, and here's how. |
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