2020… well… yes… let’s just say it was an experience.
From natural calamities to political unrest and a global pandemic - there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online.
Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on.
This upcoming year, digital marketing will continue to play a crucial part in business growth.
So, now’s the time to look at the key 2021 marketing trends to consider adding to your marketing plan in the new year.
Here’s some that we’re looking at.
Quality Copywriting and Content Marketing - the two essential tools in business today.
Most brands understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals.
However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently Raised Objections (FRO).
Here are the top five FROs, and how to overcome them to help implement a better Copywriting and Content Marketing program for your business' success.
Is your brand just online? Or REALLY online?
Businesses of all types, sizes and industries share one common thing today: we all have audiences whose eyes are glued to screens and rely on the internet for solutions.
Since these potential customers can stumble across websites, social media pages, ads and other digital content at literally any time, you need to be there.
Not just there, but providing an engaging experience that makes you relevant in their eyes.
Strong copywriting is the standard for building an online presence that moves people.
Here’s how (and why you need to implement it yourself).
Writing a blog is not a new practise, but it has evolved quite a bit over the digital era.
What started off as an online diary has now become an active way people and businesses are using to communicate with their audiences.
Different blogs see different levels of success, and as a Blog Copywriter and Content Marketer, many ask me: is having a blog for my business worth it?
Here's my answer along with how to create a successful blog that earns an ROI.
Every organisation must reach their target audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course!
Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships.
But what is copywriting and how can copywriting help your business communicate with your customers?
Let's discuss what copywriting is and how you can use it to achieve successful outcomes.