In today’s marketing, consistency is key.
This certainly applies to the way your brand communicates through its messaging, style and tone of voice.
I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s very important to have a consistent core message that forms a relatable identity.
Here’s why your brand needs a core message and how to do develop your own.
Content marketing is a popular marketing strategy for all kinds of businesses across different industries today.
It’s no surprise - quality content sparks engagement, delivers value and connects well with an audience.
However, while many businesses think content marketing is easy, not all brands achieve great results from it.
That’s because content marketing is not as simple as it seems.
So, to make sure you’re on the right track with your content marketing, here are a few common pitfalls you must avoid.