People today are time-poor, easily distracted and have a short attention span.
On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales - however, most find that their content marketing just doesn’t get the impact they were hoping for. Here’s why, and what you can do to improve. 
Most businesses today are looking to increase sales and revenue.
To do this, the default response tends to be about putting resources into finding new leads, and more resources into converting these leads into new customers. Then, repeat the process. While gaining new customers is a good thing, is this always the best marketing strategy? 
The creative arena of Marketing requires people who are innovative and bold, experimental and inventive.
Organisations rely on their Marketing department to produce effective solutions which aren't derived from a Standard Operating Procedure or text book. While we all understand and expect this, are we empowering our Marketing teams to take risks and reach for the stars? How do you empower your team to produce excellent campaigns which earn results? 
So, you're looking to improve your copywriting abilities, and you're searching for classes, wondering if they're worth the time and money?
Are copywriting courses worth it? It's a valid question to ask when committing to anything, today. Time is a precious resource, and we want real results after all! Well, the answer is yes, but it depends on a lot of factors. Being a Content Marketing Copywriter, as well as a teacher at five different educational institutions in Australia, let me give you the pointers about what to look out for and how to get the best result for your investment. That way, you'll say: 'yes, that copywriting course WAS worth it." |
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