The famous Italian sculptor and painter, Michelangelo, left this work incomplete, and it has been interpreted as our human struggle between the overactive mind, dreaming thousands of ideas daily, and body, unable to keep up with bringing each idea to life.
It's a common phenomenon for people in business and creative fields.
Have you felt like this?
I know I do, every day.
Are you looking to learn more about marketing, digital, content strategy or copywriting? Look no further!
I have a few classes coming up all over Sydney where you can learn the tools of the trade.
Jump on my CLASSES page to enroll, and don't miss out! They full up fast.
See you there!
Your message is one thing. But how you say it can be something else altogether, and it’s that gap that can make all of the difference to how effectively you engage your audience.
We spend a lot of time and energy creating content for our customer to reach and connect with them to earn the precious attention, so we need to make sure that when that time comes, we are offering them plenty of value to spark their curiosity and intrigue.
So, how do you do it right?
Search Engine Optimisation (SEO) has been such a significant element of marketing and content strategy over the last few years, and understandably so. We need our websites, video and collateral to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious conversions.
But are we getting too accustomed to ‘the way we have always done it’, and failing to pay attention to how our customers are searching now? The whole scene is changing right underneath us.