Content Marketing is highly mainstream today.
But it’s also powerfully effective when done correctly. Why? Because your audience is actively hunting for valuable, entertaining and informative content every hour of every day.
Look at what you’re doing right now! Look around at everyone on their phones.
Searching for content is ingrained into our lives.
So, what types of content do you need for content marketing?
What content does your brand need to create to be successful?
People today use search engines like Google, Bing and Safari so often that we can’t imagine the internet without them. They’re doing billions of searches every week across the globe, hunting pages for unique terms, phrases and questions.
The search results that come back are where most traffic gets funnelled into (especially on the first page!).
What does this mean for businesses, then?
It means your brand is sitting amongst fierce competition, all scrambling to become relevant.
So, how do you get search engines to pick you over others?
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